4 Proven Strategies To Reduce Shopping Cart Abandonment

By Jennie Lyon / September 20, 2022
4 Proven Strategies To Reduce Shopping Cart Abandonment

Even if you have the best products or services out there, you will still experience some level of shopping cart abandonment. You can use proven strategies to reduce shopping cart abandonment and increase sales. In this article, we’ll share 4 of the most effective strategies for reducing shopping cart abandonment that will increase your bottom line in Q4.  Use Scarcity Marketing Techniques Scarcity marketing is a marketing strategy based on the psychological principle that we tend to want what is in demand and hard to attain. When we, as humans, feel FOMO, impulse buying kicks in. When customers see that…

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Do You Need to Be on TikTok?

By Jennie Lyon / August 23, 2022
Do You Need to Be on TikTok?

Let’s find out.  Unless you are still living in the stone age, you are likely already aware that TikTok is one of the fastest-growing social media platforms in the world. The TikTok stats consistently outperform almost every other mobile app and social media platform. This explosive growth has diverted attention away from dependable platforms such as Google, Meta, and Snapchat, as TikTok is now the most downloaded app of 2022. TikTok’s triumph is attributable to its unique and compelling content, which has struck a chord with users globally. As the social landscape changes rapidly, TikTok has managed to keep up…

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How Getting Real on Social Media Can Grow Your Business (+ Free Social Media Bundle)

By Jennie Lyon / July 19, 2022

Are You Sharing Your Authentic Self With Your Audience? Followers online are fickle creatures, and they can sense when they are being sold inauthenticity. To maintain trust with your audience, you must learn to bring your most authentic self to everything you post on social media. People don’t like being kept at arm’s length and do not like being lied to. So is it possible to cultivate authenticity for your audience when sharing yourself so openly online might not be second nature to you? Absolutely! Today’s Blog Overview  Today we’re going to cultivate authenticity online and show you how to…

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How Growing And Cultivating Your Email List Generate New Leads

By Jennie Lyon / May 10, 2022

Time to Spice Up Your Email List!  An email list doesn’t have to feel boring to them: Everybody has one. Everyone’s asking you to sign up for theirs. They stuff our inboxes to the point where we wonder why we signed up in the first place.  Email lists are STILL one of the most direct and vital ways to connect with your audience. As well as grow your business. Even in this age of TikTok, most marketing these days hopes to funnel people into email lists!  So how is your email list? Do you have one? Do you know what…

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6 Social Media Trends For 2022 (And How To Use Them)

By Jennie Lyon / March 15, 2022

Social media marketing is changing the nature of conversations between brands and their customers. It’s not just a matter of keeping up with the times anymore — if you want your brand to survive, you need to be at the forefront of social innovation. But how do you stay on top of trends and deliver the right tone of voice to your audience? Today, brands need to be human on social media more than ever. Empathy is the strongest form of marketing, and today’s customers demand it. Brands shouldn’t just be about products — they should be about the causes…

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How to Handle the Natural Slowdown of Your Business

By Jennie Lyon / December 14, 2021
1-JLVAS-Blog-How-to-Handle-the-Natural-Slowdown-of-Your-Business

It’s inevitable: at some point, every business experiences a natural slowdown. I have it happen myself, and to be honest, every single time it happens, I’m shocked! My husband teases me saying, yes – it happens, use that extra time to your advantage!  Many people are navigating their business through what has become known as the “new economic landscape.” Some have seen a dramatic loss of traffic and sales; others have had to deal with other challenges that slow down or disrupt an organization’s productivity – but it doesn’t mean you can’t make lemonade out of these situations! Regardless if…

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7 Holiday Marketing Tips to Increase Revenue + Workbook

By Jennie Lyon / November 23, 2021
7 Holiday Marketing Tips to Increase Revenue

Is your business ready for the holiday season? It’s here! Whether your business is large or small, you need to be prepared for one day (hello, Black Friday!) or the entire holiday season. It’s not enough to have a “great product” or even a great price.” You must also be prepared to offer exceptional customer service and build long-term relationships if you expect to do well during this particular time of year. Now is the time to get serious about improving your marketing skills. In this issue, we’ve outlined seven powerful (but easy) strategies you can use to supercharge your…

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Best New Social Media Features to Boost Engagement!

By Jennie Lyon / July 27, 2021
JLVAS New Blog Images-Ep 59

Do you seek out all of the latest news about social media? As a digital marketing expert and virtual assistant who focuses on social media, watching trends, new features, and announcements from social media networks is simply part of my job. I need to be on top of everything to offer my clients the best possible advice when it comes to building their social media strategy. Social media is simply one of the best ways to lead people to your website or landing page by using a mix of excellent copywriting and engaging graphics.  I have to admit that it’s…

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How to Create and Schedule a Year’s Worth of Instagram Stories in One Morning

By Jennie Lyon / May 25, 2021
JLVAS Blog Images-Schedule a year's worth of Instagram stories in one morning

How often do you check out the Instagram Stories that show up at the top of your account? As a digital marketing expert, I think that Instagram Stories are a brilliant addition to Instagram (and the other platforms like Twitter that are introducing similar features). Instagram Stories are a limited-time form of social media: short-form videos only available for 24 hours. While this might seem like a downside, it’s actually a big plus! People rush to watch the Stories while available, boosting the number of eyes on your posts! As videos tend to have a well, video component to them,…

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5 Steps to Auditing Your Social Media for Influencer Attraction

By Jennie Lyon / April 13, 2021
JLVAS -5 steps to auditing your social media for influencer attraction

How many influencers do you follow on social media? A social media influencer is one of those concepts that no one saw coming at the birth of social media. Today, influencers are more important than ever when it comes to marketing! Attracting influencers to your social media channels should be a key component of building your following. Getting a retweet from someone big in your industry can instantly bring many followers to your accounts! Of course, that’s easier said than done. And before you get to that point, you need to make sure that your social media is in fantastic…

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