I’m sure that you’ve visited websites that read… a little bit oddly. They keep mentioning the same word or phrase over and over again. “If you’re looking for the best car repair in West Palm Beach, Florida, then you will want to visit our West Palm Beach car repair shop. We offer the best car repair service in West Palm Beach, Florida. WEST PALM BEACH!!!” This kind of search engine optimization is a holdover from the early days of search engines. Back then, they could be fooled into thinking that your site was a leading one simply by stuffing it…
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As a busy small business owner, I bet you had trouble this year finding time do a good spring cleaning. Boy, I know that I sure did. Some things go out the window when you’re swamped with work, and spring cleaning is usually one of them. You look around the house, think, “This is tidy enough,” and get back to work. But what about the spring cleaning that you need to do for your small business? One place that almost every business could do a spring cleaning is on their website. Even a well-managed website eventually need to be revamped…
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Have you ever heard the phrase, “aging gracefully?” While I personally think that aging gracefully is a virtue, I can tell you one place where age really does matter: your website. After just a few years, even the most cutting-edge, beautiful, and well-designed website starts to look a little dated. And there are many websites out there that look like they haven’t been updated since 2005! Whenever I see one of those websites, I know that there is only one solution: a “facelift!” And believe me, when it comes to websites, I’m the cosmetic surgeon of your dreams! Look at…
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Sometimes the dip in work during late summer can seem defeating, but it can also represent a golden opportunity to devote yourself to growing your small business. Attracting repeat customers and new clients can be done year round, and putting yourself out there now can help to improve numbers for the rest of the year. Utilize the slow season to boost your business, read on for tips to get things booming again come fall. Network LocallyIn this day and age of being able to run a business almost entirely online, and rarely needing to have face-time with clients or other companies…
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Your business website is your online storefront, and the first impression you offer visiting and prospective clients. Obviously, it’s of utmost importance that your site is one that invites clients to visit and one they enjoy returning to. Here are my essential elements to include in your small business website. Functional and Easy to Use Your website MUST be easy to navigate and use and, of course, needs to be fully functional. Your shopping carts need to work and be free of bugs, links need to work, and your contact forms must send messages to the right place. Additionally, if…
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