Hey there! I’m excited to dive into the world of SEO with you. In today’s digital age, having a robust online presence is a game-changer for small business owners like you. Search Engine Optimization, or SEO, is at the core of this digital success, a buzzword you’ve probably heard. But what exactly is SEO, and why does it matter? Content Overview: Understanding the Buzz around SEO and its Impact on Online Success In simple terms, SEO is all about optimizing your website to rank higher on search engine results pages (SERPs) organically. This means we’re not talking about paid ads…
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Small business owners always look for ways to make more money in our online business. But there are so many strategies, tactics, tips, and tricks knowing where to focus your efforts can be overwhelming and very challenging. We offer all of our clients a marketing audit as it gives a holistic overview of your marketing efforts. It allows you to easily see what’s working, what isn’t and could be improved, and where there are gaps that opportunities are sitting in! Today, let’s take a closer look at marketing audits and whether or not you need one. Content Overview What Is…
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If you own a business, you NEED StoryBrand marketing! By now, you’ve probably heard a lot about StoryBrand marketing, but if you’ve somehow missed it, here’s some backstory. Building a StoryBrand was written by Donald Miller in 2017. This framework shows you how to simplify your messaging, giving you the advantage over your competitors by helping your audience understand the benefits of using your products or services, for example. Once I read and implemented it, I couldn’t get enough. In this blog, I’m going to start by sharing what StoryBrand marketing is and why I love it. Then, I’ll share…
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Upselling can be an incredibly effective marketing tool in your funnel, allowing you to increase the average order value and obtain additional revenue. When someone becomes a lead, they’ve already shown interest in your business, but the only way to separate those lookers from buyers is to ask for the sale! There’s a big difference between a free lead magnet and a core product offering. Stated it’s hard to get someone to go from a free offer to a high-priced one; that is where tripwires shine. Warming people up by upselling through tripwires can help guide customers to purchase products…
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How do you think website design will change five years from now? With new frameworks, technologies, and trends emerging increasingly rapidly, it’s hard to keep up with all the changes. But to create the best websites today with an eye towards what will be popular in five years, you need a thorough understanding of how things are changing so you can anticipate how your client needs may shift. In today’s episode, we’ll look at some of the biggest trends in website design that are set to define the early part of 2023. These trends will help you create better websites,…
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Google Ads is a powerful tool that can help you reach your target audience and generate conversions. However, getting the most out of your Google Ads campaigns can be challenging. While there are many advanced tips and tricks for optimizing your Google Ads campaigns, beginners often struggle to get started. In this article, we’ll share five practical tips that will help you boost your Google Ads conversion rate. By following these tips, you can get the most out of your ad campaigns and improve your overall ROI. Keep Your Ads Relevant One of the most important things you can do…
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Why Didn’t Your Latest Marketing Perform? So you’ve launched your latest big marketing push, and you don’t see the response you had hoped. What went wrong? Did anything go wrong? Was it the right strategy? Were expectations out of scope? Was the correct audience targeted? Was the messaging on point? I’m going to dive into your online presence to figure out how to focus your attention on specific opportunities to maximize your marketing’s potential to draw in new clients and grow your business! Today’s Podcast Overview Today I’m going to cover several of my important tips for planning and executing…
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It’s almost the first quarter of 2022, and ‘momentum’ is a worrying word if you want your business to stay competitive. To avoid slipping off the radar and being forgotten in a sea of competitors, it’s time to rethink your goals for this quarter. What worked last quarter won’t necessarily work again, so take a look at your business and where you think it could benefit from new motivation. With so much change, it’s hard to know what works and what doesn’t. But if you make time for innovation each quarter, you’re sure to stay relevant. With constant change comes…
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Confession time: I’ve been going nuts with spring cleaning my business this year! Maybe it’s because 2020 was out of control, but I need to pull some order out of all the chaos! And boy, it’s been challenging! Some things go out the window when work is overwhelming, and business spring cleaning is usually one of them. For example, you might look at your office, think, “This is tidy enough,” then get back to work. Have you thought about spring cleaning your business? You’d be surprised how keeping things tidy at your small business can improve your productivity and overall…
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Do you have a sales funnel? How successful is it? Are people even getting into the funnel? If so, are they converting? These are a couple of things I want to talk about today, how to successfully get people into your funnel. And once they are in the funnel, getting the to convert! I’m going to cut right to the chase here: Sales funnels aren’t easy to build. They are the culmination of dozens of digital marketing strategies working together to guide customers to your “door.” There are many moving pieces involved, and if one of them fails to work,…
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