Google Ads is a powerful tool that can help you reach your target audience and generate conversions. However, getting the most out of your Google Ads campaigns can be challenging. While there are many advanced tips and tricks for optimizing your Google Ads campaigns, beginners often struggle to get started.
In this article, we’ll share five practical tips that will help you boost your Google Ads conversion rate. By following these tips, you can get the most out of your ad campaigns and improve your overall ROI.
Keep Your Ads Relevant
One of the most important things you can do to boost your Google Ads conversion rate is to keep your ads relevant. Relevancy is key to conversions. Your ads should be relevant to your target keywords and your products or services. If your ads are irrelevant to the keywords you’re targeting, you might end up paying for clicks that don’t result in conversions. And you don’t want that.
Because if someone clicks on your ad, they expect to see relevance on the next page. If what they are looking to connect with is not what they find after the click, naturally, they will quickly leave your website. This will increase your bounce rate and hurt your Google Ads quality score, which causes you to pay more for your keywords. Simply put, the Google Ads Quality Score is a measure of how relevant and useful your ad is to people clicking on it. Google uses this metric to determine how much you pay per click, so it’s important that you keep your quality score high.
Not running ads just yet? Here is a quick list to keep in mind when the time comes:
- Target the right keywords: Make sure you’re targeting the right keywords with your ad campaigns. The keywords you target should be relevant to your promoting products or services.
- Relevant ad copy: In addition to targeting relevant keywords, make sure your ad copy is relevant to what you’re promoting. Your ad copy should be clear and concise and mention your product’s or service’s benefits.
- Relevant visuals: Visuals are also important for keeping your ads relevant. If you’re selling a product, make sure to use high-quality images or videos of that product in your ads.
Create a Compelling Call to Action
Your ad copy should not only be relevant, but it should also have a strong call to action that compels people to make that click. Your call to action should be clear and concise, and it should tell people what they need to do next. Don’t leave any room for guessing. After all, the overall goal of your ad is to get people to click and visit your landing page. You can accomplish this in a few ways: strong headlines, eye-catching images, and copy that clearly explains what you offer.
For example, if you’re selling a product, your call to action could be “Buy Now” or “Purchase Here.” If you’re promoting a service, your call to action could be “Sign Up Now” or “Learn More.” You may think these small intricacies don’t make a huge difference, but they do. The psychology of marketing comes down to how humans think and feel.
Your call to action should not only be visible and easy to find but also It should be placed above the fold. If you’ve been in business for any amount of time, I have sure you have heard this phrase before. This is VERY important because we want to stop the scroll. The longer people scroll, the more time you have for them to bounce or not take action. Of course, you will have those who want to do their due diligence before converting. But, you also have those quick action takers that are ready to take fast action right in the beginning.
Use Attractive Visuals
As we mentioned earlier, visuals are important for keeping your ads relevant. But that’s not all. Visuals are also important for making your ads more attractive and compelling. After all, when scrolling your own feed or Google, what catches your eye? A well-designed image or video can help you attract more relevant clicks, which will help your ads get more exposure. In turn, this can lead to better conversion rates and lower costs per click.
People are visual creatures and respond well to visuals such as images and videos. In fact, studies have shown that ads with images are more likely to be clicked on than ads without images. Images help people understand your message and make it more memorable. And video conversion, even at a higher rate. Both forms of assets are especially helpful when you have an important idea to convey or a product to sell.
Pro Tip: If you’re selling a product, make sure to use high-quality images or videos of that product in your ads. And if you’re promoting a service, consider using an image or video that illustrates what that service can do for people.
Resource: The Ultimate Step-by-Step Website Audit Workbook – Your website should be the keystone for your entire digital marketing strategy. All social media, emails, landing pages, and promotional material should be funneling your customers to your site.
Target Your Ads
Another way to boost your Google Ads conversion rate is to target your ads specifically for the people who are most likely to convert. By targeting your ads, you can ensure that they’re seen by the people who are most likely to become customers or clients. There are several ways you can target your ads; here are a few of the most common.
- Location: You can target people based on their location, which is useful if you only want to reach people in a certain area (such as people who live in a specific city or state).
- Demographics: You can also target people based on their demographics, such as their age, gender, or income level.
- Psychographics: You can also target people based on their psychographics, such as their interests, lifestyle, or values.
- User actions: Retarget audiences based on actions they have taken on your site.
If you don’t reach the right group of people with your messaging, you can’t expect your ad campaigns to work. You may end up wasting money by not attracting qualified leads, or worse—unqualified ones.
Test, Test, Test
One of the best ways to boost your Google Ads conversion rate is to test different aspects of your campaign and see what works best for your business. This can be a long process and something you should always incorporate into your marketing strategy. Below are a few key areas for testing all campaigns.
Ad copy: Try testing different ad copy to see what gets the best results. Write a few different versions of your ad copy and then test them against each other to see which one performs better. Also, try different images in your ads to see which ones perform best. If you’ve been using the same image for a while and it’s not performing as well anymore, maybe try swapping it out for another one.
Keywords: Try testing different keywords to see which ones generate the most clicks and conversions. Use keywords in different variations. This will help you reach more of your target audience and get them to your site.
Visuals: Try testing different visuals (images and videos) in your ads to see which ones generate the most clicks and conversions. You can run split tests to see which visuals perform best and then use those in your ads.
Landing pages: Try testing different landing pages (the page people are taken to after clicking on your ad) and see which ones generate the highest conversion rates. Once you know the page that works best, create a landing page that is highly focused on that topic.
So What Did We Learn?
- Use the right keywords: Relevancy is key to conversions. Your ads should be relevant to your target keywords and your products or services.
- Create compelling ad copy: Your ad copy should be relevant and have a strong call to action that compels people to make that click.
- Use attractive visuals: People are visual creatures and respond well to visuals such as images and videos.
- Target your ads: By targeting your ads, you can ensure that they’re seen by the people who are most likely to become customers or clients.
- Test, test, test: One of the best ways to boost your Google Ads conversion rate is to test different aspects of your campaign and see what works best for your business.
It takes money to make money, as the old saying goes. The learning curve on Google Ads is high, so don’t get lost in that curve. Schedule a call with me today to get things started.
Links for this episode:
Rate, Review, & Subscribe on Apple Podcasts
If you like what you hear on the podcast, please consider rating and reviewing my show! Woo Hoo! Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” I would love to hear what episodes you enjoy the most!
Next, if you haven’t done so already, please subscribe to the podcast. I’ll be adding new content weekly, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!