Confession time: I’ve been going nuts with spring cleaning my business this year! Maybe it’s because 2020 was out of control, but I need to pull some order out of all the chaos! And boy, it’s been challenging! Some things go out the window when work is overwhelming, and business spring cleaning is usually one of them. For example, you might look at your office, think, “This is tidy enough,” then get back to work. Have you thought about spring cleaning your business? You’d be surprised how keeping things tidy at your small business can improve your productivity and overall…
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Do you have a sales funnel? How successful is it? Are people even getting into the funnel? If so, are they converting? These are a couple of things I want to talk about today, how to successfully get people into your funnel. And once they are in the funnel, getting the to convert! I’m going to cut right to the chase here: Sales funnels aren’t easy to build. They are the culmination of dozens of digital marketing strategies working together to guide customers to your “door.” There are many moving pieces involved, and if one of them fails to work,…
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When it comes to website traffic, organic is my favorite, and not just because I run an earth-friendly eco-blog! In digital marketing, organic traffic refers to folks who visit your website from unpaid sources, like Google searches or regular social media posts. Unlike paid traffic that comes from Facebook ads and other kinds of advertising, organic traffic is, well, free! That is, free in terms of money. You do need to invest time, effort, and energy into generating organic traffic, but the payoff is more than worth it. There are dozens of ways to boost organic traffic to your site,…
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Have you ever heard the phrase, “Aging gracefully?” While I personally think that aging gracefully is a virtue, I can tell you one place where age really does matter: your website. After just a few years, even the most cutting-edge, beautiful, and well-designed website starts to look a little dated, or even worse, doesn’t function properly anymore! In fact, many websites look like they’ve gone without any updates for over a decade! Although, to be 100% honest, there are far fewer of them than there used to be. Over the last few months, COVID-19 has pivoted millions of small businesses…
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2020 has been quite a year! I mean it’s already September! How did that happen? Since the new year is right around the corner, I’ve been thinking a lot about my marketing strategy and where I want to see my business in the new year. So with that being said, my first stop is always my website. Several times a year, I take a good look at my website, the services offered, the messaging, design, and everything else that makes for an excellent user experience. If things have broken, I need to get them fixed. If some copy doesn’t flow…
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Do you remember buying your very first car? There is a real sense of pride that comes from making such a “grown-up” purchase. It’s shiny, new, and YOURS. It feels the same way when you purchase your first house. It’s your home, with all of the responsibilities, maintenance, and benefits that come with it. For many small business owners, there is a similar feeling when you get your first professionally-designed website. It looks incredible, acting as your own little corner of the internet. Your branding is impeccable, the content is compelling, and your graphics simply “pop.” But here is the…
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Here is the funny thing about technology. It works until it doesn’t. There are few things more frustrating than going on Facebook, Twitter, or YouTube, only to discover that you can’t reach the website. You wonder if the problem is with your internet connection or their servers. So, you unplug your router, trying to reset everything, and it inevitably doesn’t work. So, you’re left annoyed. And that’s all it is: annoying. But what if the thing that was down was an essential part of your business? When your website goes down, not only does it appear to send a terrible…
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Let’s do a thought exercise! Imagine that you’ve outgrown your old home. You lived there for years and loved it, but it no longer suits your needs. To build something a bit bigger with more amenities is needed. You want it to look even better than your old home, with beautiful landscaping and an inviting facade. So, you have two choices. One, you could go with a professional construction company that will build you the home of your dreams. A place that will suit your needs for years to come. Or two, you could go with Frank, a friend of…
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Do you know why testimonials are so important? Say, you’re walking down the street and a bus passes with an ad on the side promoting the “best coffee ever,” do you believe it? In all likelihood, you probably instantly think “Pfft. What a load of bull!” This is one of the biggest problems facing advertisers nowadays. Countless people are so instinctively distrustful of marketing that they dismiss any claims made in ads as exaggerations or outright fabrications. Even if the product is genuinely the “best coffee ever,” the average person probably isn’t going to believe it until they try it…
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I’m sure that you’ve visited websites that read… a little bit oddly. They keep mentioning the same word or phrase over and over again. “If you’re looking for the best car repair in West Palm Beach, Florida, then you will want to visit our West Palm Beach car repair shop. We offer the best car repair service in West Palm Beach, Florida. WEST PALM BEACH!!!” This kind of search engine optimization is a holdover from the early days of search engines. Back then, they could be fooled into thinking that your site was a leading one simply by stuffing it…
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