Do you remember what it was like when you were a kid during the summer? It was like heaven! Three entire months off school with no work whatsoever! I remember waking up to the smell of fresh cut grass and would scramble out of bed to get outside! Unfortunately, endless summers can’t last forever. But here’s the good news! One of the benefits of being an entrepreneur with a business is that you get to make your own schedule. Yes, you absolutely need to work like crazy during the summer to grow your business, but if you want a three…
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Do you have any tricks or tips that help get you through your daily workflow? Back when I first started my small business, my daily workflow was very different than it is now. There were very few applications out there that not only make my business easier to manage but also helped me get so much more done throughout the course of my day. Today, I have tons of programs, automated processes, and other tools that help me be super productive from the first thing in the morning until the very end of the night. If you’ve ever been curious…
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Ok, I’m going to admit it. I… occasionally… binge watch Netflix. I know, I know, I’ve heard all the arguments against it. It ruins the show, it’s a waste of time, etc. But the fact is that it’s fun to binge watch a show with your loved ones (or by yourself with a giant bowl of popcorn). Binge watching has gone from something that only those who buy DVD box sets do to something that just about everyone does. You pick a show on Netflix, sit down on the couch, and enjoy the ride. But Netflix is only one option…
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If you’re new to Jennie Lyon Digital Marketing & Virtual Assistant Services, you might not know this about me: I’m a big believer in recycling. Wait, did I say “believer?” I meant fanatic! For years, I’ve had a sister company called Sweet Greens, all about taking care of the planet. One of my favorite things to do is walk over to the beach with my son and pick up the bottles and other garbage that accumulates down there. And, as you can imagine, when you embrace clean, environmentally-friendly living, it can impact every other aspect of your life. And that…
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Remember the old adage for those with gigantic cable packages? “300 channels, and nothing’s on?” That certainly isn’t a problem anymore. You can find just about all of the entertainment that you want from Netflix, Amazon Prime, and Hulu. Streaming video has mostly replaced traditional cable, offering people the ability to watch whatever they want, whenever they want. You no longer have to scroll through guides to see what’s on. Instead, you just type (or speak!) what you feel like watching into search, and countless results will pop up! At first glance, this seems like a massive problem for advertisers.…
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When you were a kid back in elementary school, did you ever trace? Tracing was like a gateway into drawing. You just put a piece of paper over top of the original and draw a copy. No, it wasn’t your work, but it was a great way to learn the basics. I’ve always found that frameworks act in much the same way for learning a new skill, like creating a social media campaign. When you first start out, you might not have a clue how all of the moving parts work together, but if you have a framework to base…
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Have you ever thought about deleting your Facebook account? Trust me; you’re not alone. There comes a time when everyone feels fed up with all of the social media drama: Terrifying news stories about privacy issues, “vaguebooking” when your friends post vague and worrying statuses, or just the general feeling that everyone else is living their best life but you (spoiler alert: they aren’t). When this kind of thing happens to my friends, I almost always suggest taking a break. You can deactivate your accounts for a while and take a breather, no problem. That is, you can for your…
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The funny thing about our social media networks is that we still don’t have any idea of their potential. Do you remember back when Facebook first made the scene? It was thought to be a digital Rolodex. Today, it’s a multimedia sharing hub and one of the premier marketing platforms in the world. Social media networks and other digital services often grow in ways that you can’t expect. Just look at Instagram. From its humble beginnings as a mobile-only Facebook knock-off, it’s emerged as the biggest competitor to Facebook (Well, sort of competitor, seeing as Facebook bought them). And we…
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Have you ever heard the phrase, “aging gracefully?” While I personally think that aging gracefully is a virtue, I can tell you one place where age really does matter: your website. After just a few years, even the most cutting-edge, beautiful, and well-designed website starts to look a little dated. And there are many websites out there that look like they haven’t been updated since 2005! Whenever I see one of those websites, I know that there is only one solution: a “facelift!” And believe me, when it comes to websites, I’m the cosmetic surgeon of your dreams! Look at…
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As a marketer, I love Instagram. It is arguably one of the best platforms for getting your brand out there. Instagram is also the best-known place where you can meet “influencers.” These are folks who have built a massive following on Instagram and other social media platforms and use them to share their lives (and the products in them). It’s big money! Many of the biggest, like the Kardashians, make millions upon millions of dollars a year from being influencers. But the influencer phenomena has got me wondering, how much is too much? At what point does it stop being…
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