When I’m working with a client to either create a new brand or reimagine their existing one, a common question I hear is, “What’s the difference between graphic design and branding?” Conflating the two is an easy mistake to make. After all, when people think of brands, they think of logos. Coca-Cola, McDonalds, Nike… All of these brands have logos that instantly identify them. At a glance, a customer knows everything about those businesses, just by seeing their logo. However, logos and other graphic components are only one part of branding. As I’ve said in the past, think of a…
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Writing a Facebook Ad is easy, right? You throw together some text with an image and watch the clicks roll in! Uh, I hate to be the bearer of bad news, but that’s a surefire way to end up with a Facebook Ad disaster! Social Media Ad creation is an art onto itself. Much like writing all kinds of social media, it’s a unique mixture of both marketing copy, target research and graphic design meant to attract the eye, intrigue the mind, and eventually, lead the user to your Website or Landing Page. There are a total of seven elements…
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How much time do you spend on Facebook every day? I’m not just talking about your personal account, but also your professional one. If you’re a small business owner, then you should absolutely have a significant professional presence on Facebook (and other social media networks). Facebook is one of the most popular social media channels in the world, with over 2.4 billion users and over 1.56 billion daily users. There are 9.3 million in Florida alone! That’s a lot of horn honking Floridians! Those kinds of numbers can give you a massive reach to connect with both current and potential…
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Congratulations, you’ve landed the client of your dreams! Now the trick is to keep them! Being a small business owner is a series of ups and downs. One minute, you’re on top of the world, doing the work you want to do with tons of clients. The next minute, some of those clients drop off, leaving you scrambling to find new ones. (Unless of course, you are ALWAYS marketing in the background!) However, at times, it can be like the world’s most un-fun roller coaster. As you gain more experience. You realize that the trick is to build up a…
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Do you remember what it was like when you were a kid during the summer? It was like heaven! Three entire months off school with no work whatsoever! I remember waking up to the smell of fresh cut grass and would scramble out of bed to get outside! Unfortunately, endless summers can’t last forever. But here’s the good news! One of the benefits of being an entrepreneur with a business is that you get to make your own schedule. Yes, you absolutely need to work like crazy during the summer to grow your business, but if you want a three…
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Do you have any tricks or tips that help get you through your daily workflow? Back when I first started my small business, my daily workflow was very different than it is now. There were very few applications out there that not only make my business easier to manage but also helped me get so much more done throughout the course of my day. Today, I have tons of programs, automated processes, and other tools that help me be super productive from the first thing in the morning until the very end of the night. If you’ve ever been curious…
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Ok, I’m going to admit it. I… occasionally… binge watch Netflix. I know, I know, I’ve heard all the arguments against it. It ruins the show, it’s a waste of time, etc. But the fact is that it’s fun to binge watch a show with your loved ones (or by yourself with a giant bowl of popcorn). Binge watching has gone from something that only those who buy DVD box sets do to something that just about everyone does. You pick a show on Netflix, sit down on the couch, and enjoy the ride. But Netflix is only one option…
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If you’re new to Jennie Lyon Digital Marketing & Virtual Assistant Services, you might not know this about me: I’m a big believer in recycling. Wait, did I say “believer?” I meant fanatic! For years, I’ve had a sister company called Sweet Greens, all about taking care of the planet. One of my favorite things to do is walk over to the beach with my son and pick up the bottles and other garbage that accumulates down there. And, as you can imagine, when you embrace clean, environmentally-friendly living, it can impact every other aspect of your life. And that…
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Remember the old adage for those with gigantic cable packages? “300 channels, and nothing’s on?” That certainly isn’t a problem anymore. You can find just about all of the entertainment that you want from Netflix, Amazon Prime, and Hulu. Streaming video has mostly replaced traditional cable, offering people the ability to watch whatever they want, whenever they want. You no longer have to scroll through guides to see what’s on. Instead, you just type (or speak!) what you feel like watching into search, and countless results will pop up! At first glance, this seems like a massive problem for advertisers.…
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When you were a kid back in elementary school, did you ever trace? Tracing was like a gateway into drawing. You just put a piece of paper over top of the original and draw a copy. No, it wasn’t your work, but it was a great way to learn the basics. I’ve always found that frameworks act in much the same way for learning a new skill, like creating a social media campaign. When you first start out, you might not have a clue how all of the moving parts work together, but if you have a framework to base…
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