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6 Steps to Creating an Onboarding System that Wows Your Clients!

By Jennie Lyon / August 6, 2019

Congratulations, you’ve landed the client of your dreams! Now the trick is to keep them!  Being a small business owner is a series of ups and downs. One minute, you’re on top of the world, doing the work you want to do with tons of clients. The next minute, some of those clients drop off, leaving you scrambling to find new ones. (Unless of course, you are ALWAYS marketing in the background!)  However, at times, it can be like the world’s most un-fun roller coaster. As you gain more experience. You realize that the trick is to build up a…

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Is Your Client Onboarding Sequence Automated? It Should Be!

By Jennie Lyon / February 25, 2019

For me, landing a new client is a lot like Christmas! You know the feeling of excitement and anticipation seeing the gifts under the tree? You just can’t wait to unwrap them. That’s me with a new client. I can’t wait to dig into their business with them, learning everything I need to know to boost their business and help them reach the next level they’ve been striving for. Getting to know my new clients is an absolute joy… but boy oh boy, can it ever be time-consuming! Between the consult, the follow-ups, the contract signing, the welcome kit, invoicing,…

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How Have Things Changed Over the Course of Your Year?

By Jennie Lyon / December 18, 2018

New Year’s Eve is fast approaching, and that means a brand-new year will be starting soon. Around this time, I tend to start looking back on everything that I’ve accomplished over the last 12 months and everything that has changed.

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Facebook Advertising: What’s Changed for 2018 and Why?

By Jennie Lyon / February 20, 2018
Facebook Advertising: Whats Changed for 2018 and why

2017 was a huge year for Facebook, and not always in a good way. They got a lot of really bad publicity because of foreign countries using Facebook advertising to influence the opinions of Americans. Due to this and other factors, Facebook is planning on making a few changes to the way they do advertisements, along with introducing some new features that could impact how you use the service as a small business in 2018. Changes to the NewsfeedAt the beginning of the year, companies and brands of all sizes got the fright of their lives when Facebook announced they…

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How to WOW Your Clients During the Holiday Season with High Level Service

By Jennie Lyon / December 10, 2017
How to WOW your clients during the holiday season with high level service

Is there anything worse than having a bad customer service experience during the holidays? The holidays are packed with stressful situations. You need to get everything at work finished before the holidays start. You need to buy presents. You need to decorate. And you need to go to all of those wonderful social occasions you’re invited to! Earlier this week, I got a quick reminder of how important good customer service is over the holidays. I had ordered a very special holiday gift for my husband that was supposed to arrive on Monday. Wednesday morning, two days later, I awoke…

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How to Show Your Clients Some Love this Holiday Season

By Jennie Lyon / December 3, 2017
How to show your clients some love this holiday season

There is nothing like shopping for gifts to make the holiday stresses pile up! Even though Black Friday is behind us, the malls are still packed to the brim with folks trying to find the exact right gifts for their family and friends. You’re probably one of them (if you can find the time…). Gifts are more than just objects, they are a way of showing someone how much we care about them. And who does a small business care about more than their clients? Small client holiday gifts or gestures can be a great way to reinforce current client…

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How Giving Thanks Can Open New Doors for Your Business

By Jennie Lyon / November 12, 2017
How Giving Thanks Can Open New Doors for Your Business

There are some holidays that seem almost custom-made to give you the perfect excuse to reach out to former and current clients, telling them how much you appreciated their business. There is Christmas, of course. Valentine’s Day is another popular occasion. And then, there is the November holiday that is coming up fast, Thanksgiving. Thanksgiving is the time of year where we gather with family and friends to give thanks for all of the wonderful things in our lives. For the small business owner or entrepreneur, Thanksgiving also gives you an ideal opportunity to be thankful for your business, including…

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