Apple has done it again. Every small business owner and entrepreneur is well aware of the iOS14 updates and its impact on tracking paid marketing. Now, it’s time for email marketers to feel the same pain and panic that ensued between media buyers and ad agencies with the iOS15 update. We all remember the scramble to change our marketing plans and figure out the new way to have insights into our audience’s preferences and actions. Apple is taking it to the next level. According to Apple CEO Tim Cook, Apple believes that privacy is “one of the top issues of the…
Read More
Do you find yourself scrolling past articles with titles like “7 Ways to Increase Your Email Subscribers by 20%” or “How to Gain More Followers on Social Media” because they all say the same thing? You’re not alone. It’s called list fatigue and it’ll ruin most of your marketing efforts if left unchecked. List fatigue happens when people are over-exposed to emails that don’t provide any new information or are not keeping a pulse on what the reader actually wants to be consuming. I know you’re busy. You’ve got a million things on your plate, not to mention the fact…
Read More
When growing your business, probably the most vital component, second to, say, your product or service, is your clients. Where would you be without them? Home alone with a great coaching program you’ve rehearsed to yourself in the mirror countless times, that’s where! However, the process of getting and onboarding clients is a big undertaking, requiring savvy marketing and outreach to draw them to you. But let’s say you’ve done that part (as if you’ve been listening to my advice throughout my many, many blogs!) Clients are coming to you consistently. Great! So, now what? Well, if you’re going to…
Read More
I’ve talked a lot about using Facebook to advertise your business! However, it’s been a while since I followed up. The global pandemic has reshaped the business world, and we were all forced to adapt or flounder. Despite the effect COVID-19 had on the worldwide economy, it’s not shocking to learn that Facebook use has continued to grow since 2019. Its user base has grown more than 12% to over 2.8 billion users monthly in the past two years! That’s roughly 59% of the world’s social media users. Over half on one site. That’s insane! And do you know what…
Read More
Everywhere you look on the internet, you find information flung at you from every direction and medium. We are awash in stimuli for most of our day on our mobile devices, laptops, and computer monitors. When you consider marketing your business amidst this deluge of content, it can seem pretty overwhelming! Thankfully, you can use a digital marketing tool that provides some evergreen content options and is super easy to digest: video! While you can certainly invest your money into a commercial that streams on YouTube or TV, that isn’t always possible for a small business owner. In the beginning…
Read More
I have a theory that only a few digital marketing experts out there actually know anything about fishing. When you read something online about marketing, people often bring up fishing. There is a parallel between catching a big fish and landing a new customer. It’s an easy metaphor. That is why a lot of the advice you hear about how to fish for new clients is kind of terrible. They might know marketing, but they don’t know the first thing about fishing! Okay, so, for myself, I’ve been fishing countless times in my life! I grew up in Utah, and…
Read More
When most people contact me for a free consultation, they usually ask about the usual digital marketing services: copywriting, social media, and website development. And that’s great! That’s my bread and butter. Writing blogs, creating social media posts, and building beautiful websites are three cornerstones of a comprehensive digital marketing strategy. But as we continue to talk, these potential customers are often surprised by the sheer number of services we offer here at Jennie Lyon Digital Marketing and Virtual Assistant Services! You’d be stunned at how many different things an experienced virtual team can do for your small business. Podcasting,…
Read More
Do you seek out all of the latest news about social media? As a digital marketing expert and virtual assistant who focuses on social media, watching trends, new features, and announcements from social media networks is simply part of my job. I need to be on top of everything to offer my clients the best possible advice when it comes to building their social media strategy. Social media is simply one of the best ways to lead people to your website or landing page by using a mix of excellent copywriting and engaging graphics. I have to admit that it’s…
Read More
When you see a “sign up for my newsletter” on a website, do you click “Yes?” I would put money on your answer being “No, of course not!” And I understand why. We are conditioned to HATE email. Every time you check your email, you likely have dozens of messages sitting in your inbox telling you that “Won a free cruise” or “Your Outlook Email is About to Be Cancelled!” Spam has ruined email, plain and simple. So, why on earth would anyone want to give their email out to a random website? With all of that in mind, when…
Read More
When was the last time you attended an in-person seminar or event? I’m going to take a wild guess and say it was sometime before March 2020! Personally, I don’t much miss them because a much more powerful, targeted, and accessible tool has taken their place. A successful webinar! For years, remote seminars and events were a staple in the business world. The problem was that they were expensive and somewhat inconvenient affairs. Though potentially informative to certain people, they usually only attracted limited audiences. Using real-time video software like Zoom or my favorite Demio, small business owners and entrepreneurs can…
Read More
