How to Leverage the Power of Micro-Moments for a Winning Online Marketing Strategy

By Jennie Lyon / October 17, 2023

Hello, online entrepreneurs! Today, we’re about to explore an intriguing topic that might be off your radar: micro-moments marketing. Don’t worry if you’re wondering what micro-moments marketing is, don’t worry; I’ve got you covered. Let’s dive deep into the different stages in your marketing funnel and how to use micro-moments in online marketing, decipher what they entail, and discover how they can be a game-changer for your business by boosting customer engagement and ultimately driving sales. Content Overview Understanding the Concept of Micro-Moments in MarketingMicro-Moments at the Top of Funnel: The Awareness StageGoals of the Awareness StageRole of the Awareness…

The Ultimate Guide to Growing Your Email List: 10 Proven Strategies for Success

By Jennie Lyon / October 3, 2023

I’m a firm believer in the power of email. It’s not just about sending messages; it’s about building relationships, nurturing your audience, and ultimately, growing your business.

So, grab your favorite beverage, cozy up in your comfiest chair, and let’s unlock 10 proven strategies for growing your email list!

Myths & Misconceptions: Is Social Media Necessary for My Online Business?

By Jennie Lyon / September 26, 2023

Hey there, friends! Today, we’re diving into a topic near and dear to my heart – social media and the myths and misconceptions surrounding it. It’s hard to imagine a world without it now, as social media has transformed how we connect and share information in our personal lives and reshaped the landscape of online business. By seamlessly fitting it into your digital marketing strategy, social media is a game-changer for achieving online success. So, let’s delve deeper to help you unlock its incredible potential and debunk some myths and misconceptions. Overview: Debunking Common Social Media Misconceptions Before diving headfirst…

5 Powerful Steps To Selecting The Perfect Online Course Topic

By Jennie Lyon / September 12, 2023

In today’s ever-evolving digital landscape, the power of online learning has never been more evident. I’ve been helping individuals like you unleash their potential through online courses for over a decade. Let’s dive into why choosing the right course topic is a game-changer for your online course journey. Content Overview: Selecting the ideal course topic is a cornerstone of your success in the world of online education. This decision is key to your audience’s engagement and the course’s overall impact. It all starts with understanding your audience – their dreams, desires, and aspirations. Online learning offers unparalleled flexibility and also,…

TikTok Reels vs. YouTube Shorts: Unique Short-Form Videos!

By Jennie Lyon / August 8, 2023

Hey there, my fellow digital creators! I’m thrilled to dive into the exciting world of short-form videos with you. As entrepreneurs, we know that grabbing our audience’s attention in a heartbeat is the name of the game. Today, we’re embarking on an epic journey to utilize the unique powers of two short-form video giants: TikTok Reels and YouTube Shorts. So, grab your favorite cup of coffee, get cozy, and let’s immerse ourselves in the captivating realm of bite-sized content with short-form videos! Content Overview Understanding TikTok Reels and YouTube Shorts: Let’s roll up our sleeves and get to know our…

What Type of Online Course Should You Create?

By Jennie Lyon / July 18, 2023

We’re diving into the exciting world of online courses and exploring the question I get asked by our online course clients everyday, “What type of online course should you create?” In this digital age, the demand for online learning has skyrocketed, providing entrepreneurs, educators, and professionals with ample opportunities to share their expertise and create profitable online courses. However, with countless possibilities and niches available, it’s crucial to navigate this landscape strategically. So, let’s embark on a journey to discover your ideal online course and set you on the path to success! Content Overview Identifying Your Passion and Expertise:  The…

How to Double Your Income by Working Less

By Jennie Lyon / July 11, 2023

Over the last year, did it ever feel like you’re working much more for less income? For many people, their dream is to work from home. They believe that it will give them freedom! No more commuting in the morning and evening, they can have lunch in their own kitchen, if their kids need them, they can be there. Here is the thing, though… It’s a trap! Haha!  Working from home isn’t the pleasure cruise that many people think it is. When you work from an office, quitting time really is quitting time. Believe me, I know! I’m always a…

How To Choose A Lead Magnet That Brings In A Steady Stream of Leads

By Jennie Lyon / June 27, 2023

Creating a lead magnet t hat Brings in a steady stream of leads is a great way to generate MONEY for your business. If you’ve been in business any amount of time, you already know this. So I am not revealing some industry-hidden secret here. However, choosing the right lead magnet is something of huge value. If done the right way, and is also something that is often done wrong.  These days customers are not so quick to give up their information. With so many options to choose from, it can be difficult to know where to start. Well, today’s…

10 Things to NEVER Do On Instagram and How To Fix Them

By Jennie Lyon / June 20, 2023

Wait! Stop! Don’t post that photo of your dog on your Instagram! Maybe I was overreacting slightly (it’s not like the internet can’t use a few dogs). But you should know that countless small business owners are making simple mistakes when using Instagram to promote themselves and their businesses. Instagram is my current favorite of all the social media networks. It actually reminds me a lot of Facebook before Facebook became “FACEBOOK!”  It’s a place where you can enjoy your friend and followers’ content. No spammy games, random news stories, and other kinds of unwanted content. Instead, you follow people…

What Is a Marketing Audit? And Do I Need One For My Business?

By Jennie Lyon / June 6, 2023

Small business owners always look for ways to make more money in our online business. But there are so many strategies, tactics, tips, and tricks knowing where to focus your efforts can be overwhelming and very challenging. We offer all of our clients a marketing audit as it gives a holistic overview of your marketing efforts. It allows you to easily see what’s working, what isn’t and could be improved, and where there are gaps that opportunities are sitting in! Today, let’s take a closer look at marketing audits and whether or not you need one. Content Overview What Is…