Do you remember MySpace? How about Friendster? Or a more recent example, Google Plus? These were some major players in the social media scene but today? They’re gone, replaced with newer, better social networks. It’s incredible how even giants can be worn down by time and innovation. Perhaps even… Facebook? Facebook is still the king of social media and should be a key component of every small business’s social media strategy, but it isn’t the only one out there. Other social media networks are popping up every year, looking to dethrone the king. As a marketer, I need to be…
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The funny thing about our social media networks is that we still don’t have any idea of their potential. Do you remember back when Facebook first made the scene? It was thought to be a digital Rolodex. Today, it’s a multimedia sharing hub and one of the premier marketing platforms in the world. Social media networks and other digital services often grow in ways that you can’t expect. Just look at Instagram. From its humble beginnings as a mobile-only Facebook knock-off, it’s emerged as the biggest competitor to Facebook (Well, sort of competitor, seeing as Facebook bought them). And we…
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Facebook is king. Don’t take my word for it, just ask someone if they have a Facebook account. Chances are that they will say “Yes!” Facebook and other social media channels have replaced our address books, photo albums, and even started to replace more traditional forms of advertising. By using Facebook as a marketing platform, you will be able to reach out to a huge group of potential clients for a fraction of the cost it would have just a few years ago. So let’s take a look at the reach, power, and ROI (Return-On-Investment) of Facebook Ads! The Reach…
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Do you have the edge? If you look back at the history of successful businesses, it is often just a single, tiny edge that made the difference between the winners and the losers. In many cases, that edge can simply be that you have more time to focus on the things that are important, leaving the small things in the hands of others. If you are an established business with a multitude of employees, this is easy. You can just delegate. If you are a small business with limited, if any, staff, then you might find yourself having to do…
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2017 was a huge year for Facebook, and not always in a good way. They got a lot of really bad publicity because of foreign countries using Facebook advertising to influence the opinions of Americans. Due to this and other factors, Facebook is planning on making a few changes to the way they do advertisements, along with introducing some new features that could impact how you use the service as a small business in 2018. Changes to the NewsfeedAt the beginning of the year, companies and brands of all sizes got the fright of their lives when Facebook announced they…
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The march of technology continues onwards! Every year, there is more and more innovation in the realm of digital marketing. With all of this changing technology comes new opportunities to get your advertising dollar to go a little further. A virtual assistant can help you take advantage of these digital marketing platforms and get the word about your business out to a wider audience using personality-infused storytelling and tested digital marketing techniques. Social Media MarketingSocial media isn’t going anywhere anytime soon. The increased engagement on platforms like Twitter means that 280 characters are more relevant than ever. Facebook has completely…
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The holidays are when everything can seem like it is spinning out of control for small businesses. Everyone wants to spend time with their family, but you still need to keep your customers happy while getting everything at the office finished by the end of the year. On top of all that, you should already be thinking ahead about the upcoming new year. By making some plans right now, you can get ahead of the game for your business and know exactly where you want to head starting January 1st. Here are a few ideas of things you can do…
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Time flies. To me, it feels like the year just got started, but now we are rapidly approaching the end of it. With Thanksgiving in just a few weeks, you can soon expect to see holiday decorations everywhere, with “Jingle Bell Rock” playing every time you walk into a mall. Between the chaos of the holidays and the end of year work crunch, you might be worried that you won’t be able to find the time to spend with your family and friends, let alone make time for a winter vacation. The last thing you want to do is get…
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With the advent of social media, the world of advertising has been blown wide open. It used to be that small businesses would have to pay through the nose to get print ads in major publications. I mean, how else could they get the attention of new customers? But social media and the internet changed all that. Now, small businesses can run specifically targeted ads on social media platforms, and best of all, they can do it at a price point that is WAY cheaper than it used to be. One of the best advertising platforms today is an app…
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