Your customers are the lifeblood of your company, so showing them that you care about them is essential to your success. Engagement marketing is all about connecting with your clients and ensuring they have a positive experience with your brand. At some time or another in your marketing planning, you’ve used or come across engagement marketing. This style is also referred to as experiential marketing, event marketing, participation marketing, on-ground marketing, and live marketing. It is a strategy that involves authentic, one-to-one interactions with customers that help to create stronger relationships with your brands. Engagement marketing humanizes your business and…
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The holiday season is upon us, so it’s time to get ahead of the competition. For many, seasonal marketing is in full swing by early September. Not only is it key to know the important dates to consumers, but it’s equally important to put some effort into your SEO. Optimizing the whole experience of your customer’s journey will turn first-time buyers into faithful followers and word-of-mouth advertisers. Having your SEO optimized habitually is advantageous, so you can be favored by Google and have continual traffic. The techniques for holiday success are not very different from what is effective throughout the…
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Let’s find out. Unless you are still living in the stone age, you are likely already aware that TikTok is one of the fastest-growing social media platforms in the world. The TikTok stats consistently outperform almost every other mobile app and social media platform. This explosive growth has diverted attention away from dependable platforms such as Google, Meta, and Snapchat, as TikTok is now the most downloaded app of 2022. TikTok’s triumph is attributable to its unique and compelling content, which has struck a chord with users globally. As the social landscape changes rapidly, TikTok has managed to keep up…
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Ready To Learn How You Lead Clients Through Your Customer Journey? I bet this sounds familiar: you’ve spent endless hours creating your customer journey, but latent sales are what you experience more so than hasty conversions. Or maybe you are on the other side of the coin, and you’re embarrassed to admit that your customer journey is haphazard. I’m sharing with you one proven tweak that can be made to speed up your customer journey (and conversions). Let’s dive in. Blog Overview Creating a compelling customer journey is essential for success in sales, yet many businesses struggle to do so.…
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Are You Ready To Create Your Online Course? So you’ve created content for a fantastic online course you want to put out into the world. There’s just one problem. How to plan and record the content in a way that’s not only going to educate anyone who purchases your online course, but that presents the information in a way that’s easy to understand and implement. Overall the key is to plan the online course content recording in a way that allows you to stay focused and quickly deliver the online course and NOT get stuck in the details. We’ll unlock…
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A Solid Core Lead Magnet Picture this: You’ve spent hours and hours creating a core lead magnet that isn’t converting. Or it’s converting, but at a glacial pace. Either way, you’re stuck at 1,000 followers, or the people in your email list aren’t converting into paying customers. Let’s chat about how to fix that! In this episode of Digital Marketing Made Simple, we’ll unlock the mystery behind your email list growth strategy and teach you how to entice mountains of new subscribers to your list! Today’s Blog Overview Today we’re going to unpack email subscriber growth strategies and find the best…
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So You Decided to Start a Podcast? You’ve locked in your niche topic of choice. Downloaded my Podcast Workbook to get a head start, recorded a few episodes, uploaded them to streaming services, and now it’s time to watch the listenership roll in! Not quite! I’m going to break down the ins and outs of marketing your podcast so you can maximize your reach and grow your listenership online! Today’s Blog Overview Today we’re going to cover several tips and tricks for marketing your podcast. You can click on the link below to jump to any section that you’d like…
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Cultivate Integrity Through Flex Scheduling Scheduling can be a formidable source of agency and freedom for you and your team, or it can be a constant source of dread and conflict. Mastering a schedule that works for your business and your workforce in this day and age requires you to accommodate the valid individual needs of everyone who works for you, which can be challenging. In this episode of Digital Marketing Made Simple, I will show you several approaches to scheduling you can use to ease the strain of accommodating individuals in your business and keep everyone happy and the…
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A 100 Episode Retrospective Business advice is EVERYWHERE. What advice is worth listening to? Which advice is appropriate to consider for your specific business? I’m celebrating 100 episodes of Digital Marketing Made Simple! I’ve gone back through my previous podcasts to find the advice that resonated with the broadest pool of you beautiful listeners for a bit of a retrospective of the top advice I can give you to triage your business today! Podcast Overview Today I’m going to highlight some of my absolute best business advice from my past 100 episodes of Digital Marketing Made Simple. You can click…
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Why Didn’t Your Latest Marketing Perform? So you’ve launched your latest big marketing push, and you don’t see the response you had hoped. What went wrong? Did anything go wrong? Was it the right strategy? Were expectations out of scope? Was the correct audience targeted? Was the messaging on point? I’m going to dive into your online presence to figure out how to focus your attention on specific opportunities to maximize your marketing’s potential to draw in new clients and grow your business! Today’s Podcast Overview Today I’m going to cover several of my important tips for planning and executing…
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