How to Create and Schedule a Year’s Worth of Instagram Stories in One Morning

By Jennie Lyon / May 25, 2021
JLVAS Blog Images-Schedule a year's worth of Instagram stories in one morning

How often do you check out the Instagram Stories that show up at the top of your account? As a digital marketing expert, I think that Instagram Stories are a brilliant addition to Instagram (and the other platforms like Twitter that are introducing similar features). Instagram Stories are a limited-time form of social media: short-form videos only available for 24 hours. While this might seem like a downside, it’s actually a big plus! People rush to watch the Stories while available, boosting the number of eyes on your posts! As videos tend to have a well, video component to them,…

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10 Things to NEVER Do On Instagram and How To Fix Them

By Jennie Lyon / January 23, 2021
JLVAS-10-Things-To-Never-Do-On-Instagram

Wait! Stop! Don’t post that photo of your dog on your Instagram! Ok, maybe I was overreacting slightly (it’s not like the internet can’t use a few dogs). But you should know that countless small business owners are making simple mistakes when using Instagram to promote themselves and their business. Instagram is my current favorite of all the social media networks. It actually reminds me a lot of Facebook before Facebook became “FACEBOOK!”  It’s a place where you can simply enjoy your friend and followers’ content. No spammy games, random news stories, and other kinds of unwanted content. Instead, you…

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10 Ways to Write Instagram Captions that Win Customers

By Jennie Lyon / June 16, 2020

How much time are you focusing on Instagram for your business? Small businesses are always looking to make the most of their marketing dollars. Generally, their budgets aren’t huge, so they need to make the biggest impact possible for the lowest investment. That’s why you should be on Instagram! It’s one of the most effective, budget-friendly and hottest platforms right now! Instagram will reach 112.5 million U.S. users this year! That’s a 5.4% increase over 2019! It’s the fastest growing social media platform with 37% of American adults using it. And the gender mix is pretty fantastic with 52% of…

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Watch Out Facebook! New Social Media Kids on the Block!

By Jennie Lyon / September 16, 2019
New Social Media kids on the block

Do you remember MySpace? How about Friendster? Or a more recent example, Google Plus? These were some major players in the social media scene but today? They’re gone, replaced with newer, better social networks. It’s incredible how even giants can be worn down by time and innovation. Perhaps even… Facebook? Facebook is still the king of social media and should be a key component of every small business’s social media strategy, but it isn’t the only one out there. Other social media networks are popping up every year, looking to dethrone the king. As a marketer, I need to be…

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Why My Dogs Get 1,000+ likes on Social Media!

By Jennie Lyon / August 27, 2019

Do me a favor. Go onto your Instagram or Facebook account and see how long it takes you to find a picture of a cat or dog. Don’t worry; I’ll wait. My guess is that it happened WAY faster than you expected. Pets have taken over the social media world. We might be torn apart by world events, pop culture, and trolling on social media, but there is one thing that brings us all together: Cute pictures of animals. So, the big question is, how can you harness the awesome power of pets to put a spotlight on your small…

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Is Your Small Business on Instagram? If Not, It’s Time!

By Jennie Lyon / July 3, 2018
JLVAS -is your small business on instagram

Do you have an Instagram account set up for your business? If not, you’re missing an incredibly valuable opportunity to connect with potential clients and customers in a way that is unique from every other social media channel. Instagram is currently the most used social media network out there today, with over 800 million monthly users. Even better, these are highly engaged users! They are actively looking for content, services, and products, all of which you and your small business could provide them with. So the 800 million dollar question is… Why aren’t you on Instagram yet? Is your small…

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