The march of technology continues onwards! Every year, there is more and more innovation in the realm of digital marketing. With all of this changing technology comes new opportunities to get your advertising dollar to go a little further. A virtual assistant can help you take advantage of these digital marketing platforms and get the word about your business out to a wider audience using personality-infused storytelling and tested digital marketing techniques. Social Media MarketingSocial media isn’t going anywhere anytime soon. The increased engagement on platforms like Twitter means that 280 characters are more relevant than ever. Facebook has completely…
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The holidays are when everything can seem like it is spinning out of control for small businesses. Everyone wants to spend time with their family, but you still need to keep your customers happy while getting everything at the office finished by the end of the year. On top of all that, you should already be thinking ahead about the upcoming new year. By making some plans right now, you can get ahead of the game for your business and know exactly where you want to head starting January 1st. Here are a few ideas of things you can do…
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Boy, I remember my first few years of business… When I think back, I kind of cringe at some of the mistakes that I made in my first few years as a small business owner. Now, sixteen years later, I simply can’t believe that I ever made those silly errors. But the reason that I am still in business is because I learned from them. Every single mistake I ever made, I learned from. That’s how you make a small business thrive. December is the perfect time to take a good look back at your year, figure out what worked…
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There is nothing like shopping for gifts to make the holiday stresses pile up! Even though Black Friday is behind us, the malls are still packed with folks trying to find the right gifts for their family and friends. You’re probably one of them (if you can find the time…). Gifts are more than just objects; they show someone how much we care about them. And who does a small business care about more than their clients? Small client holiday gifts or gestures can be a great way to reinforce current client relationships while also reviving old ones. These don’t…
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Tis the season… to be ridiculously stressed out! The holidays can come at you fast, sometimes too fast for you to get everything done in time. Your usual workload is often augmented by extra holiday-related tasks, and not just at your small business. There is decorating, cooking, gift shopping… That kind of stress can build up! If you have limited staff at work, or if it is just you, getting a little extra holiday help can be useful. But it can cost too much to hire and train new employees just for the holiday season. Enter an experienced virtual assistant!…
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With the advent of social media, the world of advertising has been blown wide open. It used to be that small businesses would have to pay through the nose to get print ads in major publications. I mean, how else could they get the attention of new customers? But social media and the internet changed all that. Now, small businesses can run specifically targeted ads on social media platforms, and best of all, they can do it at a price point that is WAY cheaper than it used to be. One of the best advertising platforms today is an app…
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As an entrepreneur, you know that the overall goal is to reach a steady flow of business. Amazing marketing techniques can help you have a steady stream of high-paying clients. There are quite a few marketing mistakes that many small business owners and entrepreneurs make, even if they are in-the-know. Here are a few of the most common marketing mistakes small businesses can make. Along with tips on how a Virtual Assistant can help you correct them: #1: Not Updating Your Weekly Blog There are so many reasons to have a blog post on your website on a weekly basis.…
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Writing can be daunting for many small business owners; you’re an expert in your field, but that doesn’t mean you’re also an incredible wordsmith! Even savvy entrepreneurs don’t always stop to consider just how much writing work is involved in running their own business. Aside from emails (and any other documents you send to clients), you also have to worry about website copy, advertisements, and branding collateral like brochures. That doesn’t even begin to cover all the regular blogging and social media posts a small business needs to appear active in this digital age! [Tweet “The quality of your copy…
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