Running Social Media Ads on a Budget That Grow Your Business

By Jennie Lyon / December 4, 2024

Everyone knows that running social media ads can be a game-changer for any online business. The possibilities are endless, but it’s more complicated than just hitting publish and watching the money roll in. (Wouldn’t that be nice?!) As an online business owner, you may have wondered if running social media ads is worth the extra money or if you should play it safe and stick to organic marketing. My goal today isn’t to influence you one way or another but instead to offer some actionable advice that you can use to run social media ads on a budget that will…

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Stand Out This Holiday Season: Proven Strategies to Outshine Your Competition

By Jennie Lyon / November 26, 2024

As they prepare for holiday promotions, my clients ask, “How can I stand out from the competition during the holidays?” If you’re wondering how to outshine your competition, this is for you! I get asked about being competitive all year, but the answers are slightly different now.  Holiday promotions have a different energy and strategy, and I wanted to share how you can make your online business more competitive over the next several weeks. Let’s get into it.  Content Overview: –The Grunt Test–Leverage Personalization–Follow the Numbers–Amp Up the Social Proof–Optimize for Mobile Shoppers–Upgrade Your Digital Marketing Strategy The Grunt Test…

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How To Maximize Your Digital Marketing Budget for the Holiday Season

By Jennie Lyon / November 19, 2024

As we approach the end of the year, you, as an online business owner, are starting to evaluate your business and wonder how to make the most of your remaining digital marketing budget.  Q4 presents unique opportunities for high-impact campaigns, especially with holiday promotions in full swing. The key to maximizing your digital marketing budget for the holiday season is smart budgeting, strategic allocation, and leveraging every marketing dollar to maximize your return on investment (ROI). How? Let’s get into it.  Content Overview: –Prioritize Your Winning Promotions–Invest in Retargeting Campaigns–Use Social Media to Your Advantage–Leverage Your Email List–Diversify Your Content…

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6 Post-Sale Strategies to Grow Your Business AFTER Black Friday is Over

By Jennie Lyon / November 13, 2024

We’ve talked about preparing for your Black Friday and other holiday sales (which hopefully you’ve already started, if not finished), but have you also prepared for your post-sale strategies? Just because someone has already completed a purchase with your business doesn’t mean their lifetime value as a customer stops there. You can continue to nurture and market to your paid customers. After a holiday sale, it is the perfect time to ramp up your digital marketing strategy to take advantage of the Q4 increased spending. You can implement any of these six post-sale strategies to continue to grow your business…

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How To Prioritize Increasing Revenue as an Online Business Owner

By Jennie Lyon / November 5, 2024

With only a few weeks left until the holiday season begins and those end-of-year deadlines close, many of my clients are focusing on increasing their total revenue for 2024.  If you’ve been following me for a while, you might have noticed I’m strategy-focused. I don’t do things just to do them… and I’m constantly looking at my business and trying to find ways to improve and streamline my processes.  Recently, that has included examining what increases my revenue as an online business owner and how I can prioritize those revenue-generating activities in the coming weeks. Is that something you want…

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You Don’t Have to Go Viral to Grow Your Business… Here’s What to Do Instead

By Jennie Lyon / October 29, 2024

Having been in the digital marketing industry for over twenty years, I’ve noticed how the culture of social media changes. With these cultural changes come new requests from clients. In the last couple of years, with the popularity of short-form content, the big question has been, “How can I go viral?” And it’s a fair question. As online businesses, we often think of going viral as the ultimate goal for building an online presence.  After all, who wouldn’t want their content to explode in popularity overnight, reaching millions of potential customers?  But the truth is that going viral isn’t a…

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Troubleshoot Your Sales Funnel Like a Pro (and Figure Out What’s Holding Your Business Back)

By Jennie Lyon / October 22, 2024
Troubleshoot Your Sales Funnels Like a Pro

We are in Q4, and I know you are focused on hitting your end-of-year goals and maximizing what could be the most lucrative time of year for your business.  To do that, you need to take a step back and examine how everything is converting currently so you know what to improve. But… how do you interpret what you need to do next?  I’m going to walk you through exactly what I look for when I do a sales funnel audit for my clients, explain what I’m looking for, and even what I suggest to fix these common issues. Are…

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How to Create a Strategic Social Media Monthly Content Plan

By Jennie Lyon / October 15, 2024

Creating a strategic social media monthly content plan is essential to achieving your business objectives and engaging your target audience. With the ever-changing landscape of social media, it can be difficult to know where to start. We get that. That’s why in today’s episode, I will walk you through the steps of creating a plan that will help you to increase brand awareness, drive website traffic, and generate leads.  Blog Overview:  Define Your Social Media Goals Before creating any content, it is important to define your social media plan’s objectives clearly. This will help to ensure that all of your…

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Maximizing Q4 Profits as an Online Business Owner

By Jennie Lyon / October 8, 2024

Happy October, and more importantly, Happy Q4 to you online business owners!  If you’re wondering why I’m celebrating, online businesses tend to see their best profits in the last three months of the year. Part of this is because of all the wonderful seasonal sales and gift-giving holidays, but I’d argue what’s more important is your strategy for increasing your sales and profits before the year’s end.  So today, on the first day of Q4, let’s talk about how to make these next three months the best your business has seen! Let’s get into it.  Content Overview – Get Ahead of the Game–Specific…

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Leveraging Organic Content to Attract and Convert Your Ideal Clients

By Jennie Lyon / September 17, 2024

Strategic organic content is the backbone of any successful digital marketing strategy, including in written, audio, and video formats. As an online business, your organic content is an opportunity to showcase your expertise, build trust, create a genuine connection with your audience, and attract your ideal clients.  But here’s the catch—not just any content will get these results. You can’t create content based on your inspiration or generic social media prompts from Pinterest and expect it to convert into sales. Today, we will discuss how to get more strategic with your organic content and utilize this strategy to attract and convert your ideal…

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