8 Ways A Social Media Marketing Virtual Assistant Can Grow Your Presence + FREE Workbooks

By Jennie Lyon / January 10, 2023

Social media is an essential part of any modern marketing strategy. A social media marketing virtual assistant or social media virtual digital marketing team can be a valuable asset in helping you grow your presence on social media. From developing a content calendar and researching hashtags to engaging with followers and creating social media ads, there are many ways a virtual assistant can help you reach a wider audience, build relationships, and increase the visibility and effectiveness of your social media efforts. We’ll explore eight strategies a social media marketing virtual assistant can use to help grow your presence on…

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7 Engaging Ways To Double Your Social Media Growth

By Jennie Lyon / January 4, 2023
7 Engaging Ways To Double Your Social Media Growth

Creating scroll-stopping content for social media can be a challenge, but it is an important aspect of building a successful online presence. With so much competition for people’s attention on social media, finding ways to make your content stand out and capture people’s attention is crucial. Today’s blog will explore seven key strategies for creating scroll-stopping social media content to keep your followers engaged and coming back for more. Whether you are a small business owner, an entrepreneur, or a content creator, these tips will help you take your social media content to the next level. Blog Overview:  Step 1:…

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Collecting First Party Data – The Future Of Marketing

By Jennie Lyon / December 27, 2022
First Party Data - The Future of Marketing

While most people would agree that in order to succeed as a business, you need to grow your customer base, how you actually grow and monetize is a different story. This leads us to the concept of first-party data and how important it is for businesses of all shapes and sizes. First-party data is a term that refers to the specific data you need to acquire from your customers in order for them to become valuable. For example, if you run an online store and a customer buys something from you, they have just given you their email address. This…

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5 Great eCommerce Store Design Tips That Are Changing the Game in 2023

By Jennie Lyon / December 20, 2022
5 Great eCommerce Store Design Tips That Are Changing the Game in 2023

How do you think website design will change five years from now? With new frameworks, technologies, and trends emerging increasingly rapidly, it’s hard to keep up with all the changes. But to create the best websites today with an eye towards what will be popular in five years, you need a thorough understanding of how things are changing so you can anticipate how your client needs may shift.  In today’s episode, we’ll look at some of the biggest trends in website design that are set to define the early part of 2023. These trends will help you create better websites,…

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5 Ways A Virtual Assistant Can Attract A LinkedIn Audience

By Jennie Lyon / December 12, 2022
5-Professional-LinkedIn Tips To Attract A Larger Audience

Do you have questions about LinkedIn? I get questions about LinkedIn all of the time and our virtual assistant team does dozens of LinkedIn audits and redesigns every year!  LinkedIn currently has 850 million members! LinkedIn is an excellent tool for finding clients, networking and getting your work noticed by the right people. Have you ever looked at other people’s LinkedIn profiles and wondered how exactly they got their LinkedIn presence to look so professional? Or how did they come up with such great content to post to LinkedIn on a regular basis? You’re not alone. We’ve all seen beautifully…

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5 Landing Page Tools Proven To Boost Your Conversion Rates

By Jennie Lyon / December 6, 2022
5 Landing Page Tools Proven To Boost Your Conversion Rates

A landing page design can be daunting. And, if you are an overachiever like me, you can spend countless hours tweaking and adjusting fonts, colors and layout. If you struggle with conversion, your landing page’s copy and design most likely need a boost. Thankfully there are quite a few landing page tools that can help increase your conversion rates. It all boils down to optimizing the landing page and UX experience. Because technically speaking, getting a higher conversion rate comes down to: These tools below have been proven to be front runners in boosting conversions. Blog Overview: Hotjar Hotjar is…

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Expert Strategic Business Planning Tips for 2023 That Move the Needle

By Jennie Lyon / November 30, 2022

Strategic planning goes hand in hand. It’s mind-boggling to me how many businesses get bootstrapped together with absolutely no plan. Now don’t get me wrong, some people have pulled it off and made a successful go at it. But trust me, that doesn’t last for long. The minute their hobby becomes a viable business, the business strategy comes into play. Strategic planning is a must for any business if you are ever going to scale or keep your sanity.  Strategic planning helps you set goals and direction for your business and helps with long-term planning, asset management, and risk management.…

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8 Things You Need To Know About Membership Sites

By Jennie Lyon / November 22, 2022

The Internet is full of business owners who are having great success with membership sites and online communities. Entrepreneurs just like you are using this profitable connective marketing model to build a stream of passive income that is second to none. And it’s much easier than you think. We all can agree there is no denying the popularity of membership sites skyrocketed during the pandemic. After all, online communities were the only way humans could gather together in safety. Not only did business become much more casual, but online connection became more of a preference in our newfound way of…

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Webinar Trends to Watch for an Explosive 2023

By Jennie Lyon / November 15, 2022
Webinar Trends to Watch for an Explosive 2023

In today’s chaotic and crowded world, it is imperative to have an effective webinar strategy.  Webinars will continue to have a place in marketing campaigns over the next decade, but only if you stay on top of what works now and what doesn’t. Let’s take a look at some key trends we expect to see more of next year.  But the question I often hear around the water cooler is if webinars will still be all the rave in 2023. In short, the answer is yes – let’s look at a few quick stats: The webinar market is projected to…

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Social Media Hacks for Optimal Brand Growth (+ Free Resource)

By Jennie Lyon / November 8, 2022
Social Media Hacks for Optimal Brand Growth

Social Media started in the early 2000s and has been pivotal in the growth of small businesses around the world. Like most business owners, you’re always looking for faster, easier, and more effective ways to build your brand online. This post will cover some proven and trending social media hacks that will grow your business. I totally understand that your time is too valuable to waste trying every social media fad out there. The good news is that these proven strategies will help you grow your brand organically and increase leads and sales while having fun. Blog Overview: Content: Be…

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