Stand Out This Holiday Season: Proven Strategies to Outshine Your Competition

By Jennie Lyon / November 26, 2024

As they prepare for holiday promotions, my clients ask, “How can I stand out from the competition during the holidays?” If you’re wondering how to outshine your competition, this is for you! I get asked about being competitive all year, but the answers are slightly different now.  Holiday promotions have a different energy and strategy, and I wanted to share how you can make your online business more competitive over the next several weeks. Let’s get into it.  Content Overview: –The Grunt Test–Leverage Personalization–Follow the Numbers–Amp Up the Social Proof–Optimize for Mobile Shoppers–Upgrade Your Digital Marketing Strategy The Grunt Test…

Read More

How To Maximize Your Digital Marketing Budget for the Holiday Season

By Jennie Lyon / November 19, 2024

As we approach the end of the year, you, as an online business owner, are starting to evaluate your business and wonder how to make the most of your remaining digital marketing budget.  Q4 presents unique opportunities for high-impact campaigns, especially with holiday promotions in full swing. The key to maximizing your digital marketing budget for the holiday season is smart budgeting, strategic allocation, and leveraging every marketing dollar to maximize your return on investment (ROI). How? Let’s get into it.  Content Overview: –Prioritize Your Winning Promotions–Invest in Retargeting Campaigns–Use Social Media to Your Advantage–Leverage Your Email List–Diversify Your Content…

Read More

6 Post-Sale Strategies to Grow Your Business AFTER Black Friday is Over

By Jennie Lyon / November 13, 2024

We’ve talked about preparing for your Black Friday and other holiday sales (which hopefully you’ve already started, if not finished), but have you also prepared for your post-sale strategies? Just because someone has already completed a purchase with your business doesn’t mean their lifetime value as a customer stops there. You can continue to nurture and market to your paid customers. After a holiday sale, it is the perfect time to ramp up your digital marketing strategy to take advantage of the Q4 increased spending. You can implement any of these six post-sale strategies to continue to grow your business…

Read More

Does Your Business Need A High-Converting Website?

By Jennie Lyon / September 19, 2023
Does Your Business Need A High-Converting Website?

Overview: The Power of a High-Converting Website Hey there, fellow entrepreneurs! Today, I’m diving deep into the world of high-converting websites. In this digital age, having a website that genuinely connects with your audience is a game-changer. It’s not just a website; it’s your secret weapon for turning visitors into raving fans and boosting your business. A high-converting website is all about telling a captivating story. It’s not just a pretty design; it’s about crafting a narrative that guides your visitors toward taking meaningful actions. Whether you want them to buy your products, join your email list, or get in…

Read More

5 Great eCommerce Store Design Tips That Are Changing the Game in 2023

By Jennie Lyon / December 20, 2022
5 Great eCommerce Store Design Tips That Are Changing the Game in 2023

How do you think website design will change five years from now? With new frameworks, technologies, and trends emerging increasingly rapidly, it’s hard to keep up with all the changes. But to create the best websites today with an eye towards what will be popular in five years, you need a thorough understanding of how things are changing so you can anticipate how your client needs may shift.  In today’s episode, we’ll look at some of the biggest trends in website design that are set to define the early part of 2023. These trends will help you create better websites,…

Read More

How to Complete A Website Audit (Workbook)

By Jennie Lyon / September 9, 2020
How to Complete a Website Audit Workbook

2020 has been quite a year! I mean it’s already September! How did that happen? Since the new year is right around the corner, I’ve been thinking a lot about my marketing strategy and where I want to see my business in the new year.   So with that being said, my first stop is always my website. Several times a year, I take a good look at my website, the services offered, the messaging, design, and everything else that makes for an excellent user experience. If things have broken, I need to get them fixed. If some copy doesn’t flow…

Read More

How a Virtual Assistant Can Help Create Your Business Plan for the New Year

By Jennie Lyon / December 10, 2019

When did you last take a look at your business plan? One of the smartest things that a small business owner can do is create your yearly business plan. It’s an invaluable resource that helps them lay out their goals, challenges, and growth for the upcoming year. Whenever you feel like you are going off-course, you can always refer to the “north star” of your business plan! The only problem with creating a business plan is that it takes time. And around the holidays, time is the last thing you have (unless you have a virtual assistant)! You’re running around…

Read More

Website Down? Never with Maintenance Help!

By Jennie Lyon / November 26, 2019

Here is the funny thing about technology. It works until it doesn’t. There are few things more frustrating than going on Facebook, Twitter, or YouTube, only to discover that you can’t reach the website. You wonder if the problem is with your internet connection or their servers. So, you unplug your router, trying to reset everything, and it inevitably doesn’t work. So, you’re left annoyed. And that’s all it is: annoying. But what if the thing that was down was an essential part of your business? When your website goes down, not only does it appear to send a terrible…

Read More

Would you Build Your Own House or Hire a Pro? The Same Goes for Your Website!

By Jennie Lyon / November 19, 2019

Let’s do a thought exercise! Imagine that you’ve outgrown your old home. You lived there for years and loved it, but it no longer suits your needs. To build something a bit bigger with more amenities is needed. You want it to look even better than your old home, with beautiful landscaping and an inviting facade.  So, you have two choices. One, you could go with a professional construction company that will build you the home of your dreams. A place that will suit your needs for years to come. Or two, you could go with Frank, a friend of…

Read More

How to Revive a Struggling Brand

By Jennie Lyon / October 22, 2019

What happens when a brand gets a “bad name?” I consider a brand to be a container that holds everything about a business, both tangible and intangible. From logo to customer service to reputation, your brand encompasses all of the qualities that your customers think when they see the name of your company.  The problem happens when some of those qualities are less than desirable. Maybe in the early days of your business, your customer service needed a little more work. Or that your prices were just a little too high. After enough time, many of those negative qualities got…

Read More