The marketing game has come a long way since its humble beginnings. Did you know that researchers and historians have found evidence of people using sales branding back in ancient Rome? I mean, it was joked about in Disney’s Hercules, the idea of using the titular hero to market products, but to know it was actually already in practice is neat if a bit crazy to think about! At any rate, commercial marketing as we know it came about later in the 19th century, evolving to what it is today – an inescapable part of growing your business. Now, knowing…
Everywhere you look on the internet, you find information flung at you from every direction and medium. We are awash in stimuli for most of our day on our mobile devices, laptops, and computer monitors. When you consider marketing your business amidst this deluge of content, it can seem pretty overwhelming! Thankfully, you can use a digital marketing tool that provides some evergreen content options and is super easy to digest: video! While you can certainly invest your money into a commercial that streams on YouTube or TV, that isn’t always possible for a small business owner. In the beginning…
As a business owner, you know you gotta’ hustle to keep it all going. There’s so much on your plate, from marketing to hiring staff to planning and refining your strategy! Figuring out the work/life balance can be a struggle when you feel stressed about making ends meet. So, what if you looked into other revenue streams? Like, one’s that you don’t have to work at consistently? I’m talking passive income for your business. These are the side-hustles that earn you money with less work than your steady 9-5. They still require work, but most of that is done upfront…
Gosh. Sometimes it’s baffling to think that Facebook was ever a social networking site for Harvard students when you look at the beast it has become now. As of 2021, it boasts 2.85 billion monthly users. 2.85 billion is a staggering number of people when you stop to think about it. And as a small business, it’s hard not to get excited by the prospect of all those people seeing your advertisement on the world’s most popular social networking platform. If I could sell 1 item for $1 to all of them, that’s $2.85 billion at month’s end; I’d be…
I have a theory that only a few digital marketing experts out there actually know anything about fishing. When you read something online about marketing, people often bring up fishing. There is a parallel between catching a big fish and landing a new customer. It’s an easy metaphor. That is why a lot of the advice you hear about how to fish for new clients is kind of terrible. They might know marketing, but they don’t know the first thing about fishing! Okay, so, for myself, I’ve been fishing countless times in my life! I grew up in Utah, and…
When most people contact me for a free consultation, they usually ask about the usual digital marketing services: copywriting, social media, and website development. And that’s great! That’s my bread and butter. Writing blogs, creating social media posts, and building beautiful websites are three cornerstones of a comprehensive digital marketing strategy. But as we continue to talk, these potential customers are often surprised by the sheer number of services we offer here at Jennie Lyon Digital Marketing and Virtual Assistant Services! You’d be stunned at how many different things an experienced virtual team can do for your small business. Podcasting,…
Do you seek out all of the latest news about social media? As a digital marketing expert and virtual assistant who focuses on social media, watching trends, new features, and announcements from social media networks is simply part of my job. I need to be on top of everything to offer my clients the best possible advice when it comes to building their social media strategy. Social media is simply one of the best ways to lead people to your website or landing page by using a mix of excellent copywriting and engaging graphics. I have to admit that it’s…
Over the last year and a half, many people have been shocked that working from home does not always lead to a healthier business-life balance. In fact, working from home can often make things much, much trickier! Of course, that isn’t a big surprise to most small business owners out there. Those of us who have experienced working from home know how easy it can be to drive ourselves to the bone, burning the candle at both ends, sometimes for years at a stretch. Your body and mind need time to recover from a hard day’s work. Usually, that’s done…
As a small business owner, I really dislike being locked into a contract. I’ve heard horror stories from my clients who got locked into long-term contracts with a firm that didn’t deliver what they promised! Now, I’m not bad-mouthing my competitors here! The aim of countless virtual assistant firms out there is to help your business succeed. When you’re running a small business, you need to have flexibility, especially when you’re first starting out. Your income might not be predictable and having a big fixed cost can become a nightmare for your budget. With many reputable virtual assistant firms, you don’t…
It’s July! Are you ready for a vacation? Over the last year and a half, many people have been putting off going on vacation. They might have been worried about money, or they simply didn’t have anywhere to go, given the pandemic restrictions. But now that things are opening up across the country, and the future is looking bright, countless small business owners are deciding to take well-deserved vacations! Well, at least they are in an ideal world. Many entrepreneurs worry about what will happen if they take a week, or two, more weeks off. Heck, some are even worried…
