About 30 years ago, do you know one of the best places to connect with your customers? Their car. The very first thing they did after they got into their car in the morning was turn on the radio. And chances are that it remained on for their entire commute to work, both back and forth. This offered advertisers a captive audience (literally, if the driver was on the highway!) But then around 15 years ago, things started to change. People stopped listening to the radio as much when they headed to work. Instead, they would put on music from…
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Recently, I’ve been creating a lot of different types of content that allow me to get closer to my audience. I don’t just want you to read my words, but also hear my voice. I believe that this will create a stronger connection with you! (Is it working?) To get started, I’ve obviously picked podcasting. It’s a fantastic way to get your name and content out there, but it’s also entirely audio, with no visuals. Excellent if your audience is going out for a walk or running errands, but less so if you need to communicate complex ideas that require…
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I don’t know about you, but every week I get “emails” touting a new secret SEO growth tactic or hack that promises to get me on the first page of Google! It got me thinking about how overwhelming SEO can be to entrepreneurs, because there are so many components to consider. Keywords, on-page and off-page optimization, link building, oh my! The list goes on and on. So, let’s start here, how much do you know about SEO? Sorry (not sorry) for the rhyme there, but it’s a question that every small business owner should be asking themselves. Over my many…
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When it comes to food, my family are big believers in having as little waste as possible. Jayson, my husband, LOVES to cook (and I love LETTING him cook). We love to pull inspiration from the Native American idea of using EVERY part of the animal. So, when he is making mashed potatoes, he saves the skin peels to make delicious, crispy potato skin chips in the oven. When we eat chicken, he always saves the bones and tiny bits of meat and boils it down to make a tasty chicken noodle soup. It doesn’t just make economic sense; it’s…
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Want to know an online business secret? Content equals growth! It’s true! Content creation has been the core of everything I’ve done with my businesses for the past 20 years. However, when I took my content creation to the next level that is when my business really took off. Take my green lifestyle blog, Sweet Greens. Haha! Are you thinking, What? She has a green lifestyle blog too? Sweet Greens was born of my passion for environmental causes and green products. It started as a simple blog (I thought it would be a fun way to document the fun eco-friendly…
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How much time does it take you to onboarding for a new client? In short, a lot! If you know me, you know that I LOVE meeting new people. And that especially goes for new clients! When I have the opportunity to work with someone for the first time, I get super excited. I want to get to know them, their business, and their dreams and goals for the future. It’s one of my favorite parts of my job and I’m sure that you feel the same way when you land a new client of your own! Do you know…
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How large is your email list? Are you using a lead magnet to help it grow? Your email list is one of the most powerful resources you can have as a small business owner. More powerful than social media, more powerful than any other digital marketing effort! I tell my clients over and over again, you should always be growing your list in the background! You might be thinking well, that is easier said than done. How do I ensure that my email list is growing every single day? With a fantastic lead magnet! You know that free download that…
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The Reach of Facebook and Instagram Ads Do you know how many people use Facebook every month? Over 2.6 billion users! And 1.73 billion of those users are on it daily. How about Instagram? Instagram has 1 billion users every month with over 500 million accounts using Instagram stories every day. Wow! These are staggering numbers. Let’s break it down and simplify a bit to dig into some details, let’s get a little more local… There are over 221.6 million Facebook users and 112.5 million Instagram users in the U.S. only. Now that’s a significantly more useful number! For Facebook,…
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So let me ask, how many years have you been building your email list? Time and time again on consultation calls, I hear from potential clients who want to focus ALL of their marketing efforts on social media. But here’s the thing: you don’t “own” your social media followers. I’ve tragically seen clients’ accounts closed down by Facebook & Instagram (sometimes for no reason, just a simple mistake), meaning that they lose those followers forever or at least until they can get a hold of someone who can help! Plus, as you know, Facebook likes to choose who sees your…
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How much of your business is currently online? I think we can all agree that the last few months have been incredibly hard for small businesses. As someone who works with entrepreneurs every day, I’ve seen this firsthand, and I’ve had the great privilege of standing alongside small businesses through this crisis! So, I wanted to share what I’ve seen over the past few months with my current and new clients. After this experience, I have a ton of tips about how your small business can survive, and even thrive, during a crisis by pivoting to online business models. Now…
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