10 Must-Have Small Business Software

By Jennie Lyon / April 10, 2015

Technology has given us so many incredible things, like modern medicine, instant toast, and spaceships, for example. For me, and many other entrepreneurs, one of the greatest gifts technology has given society is the virtual office. We now enjoy the ability to instantly access just about any person, piece of information, and resource imaginable—all from the comfort of a home office. In addition to the virtual container of the Internet, cloud-based small business software have made it possible to hold online calls and meetings, erect storefronts in cyberspace, and share schedules, data, and media of all kinds. Here are my…

Read More

5 Healthy Habits for Women Who Own a Small Business

By Jennie Lyon / April 3, 2015

Like most women, you have probably heard that you can’t do it all—and you probably try to anyway. It is easy to run yourself ragged trying to juggle your business, social life, family, and household. Remember, though, that you are your company’s most valuable asset! Successfully managing all aspects of your life requires balance and prioritizing self-care. Healthy habits help us to be more effective in both business and life. When we are healthy and balanced, we can “do more”—and in less time (which is always the goal). Here are 5 healthy habits for women in business. 1. Healthy Diet…

Read More

How to Choose a Virtual Team for Your Small Business

By Jennie Lyon / March 27, 2015

More and more small businesses these days are home-based or physically scaled down, operating out of a small office with minimal equipment. Additionally, more businesses start with modest budgets and aim to cut overhead costs in order to develop into successful startups more quickly. Because small businesses still need a team to operate, the cost-effective, simple solution is to partner with a virtual team of workers instead of staffing an office with salaried employees, which requires a bigger office rental, bulkier payroll, and an HR department—to name a few things. Even though virtual support teams are non-traditional (though they are…

Read More

5 Unique Small Business Marketing Tips

By Jennie Lyon / March 20, 2015

Small businesses need to market to their audience effectively—period! In the days before social media and the internet, companies spent huge sums on visual ad campaigns that involved billboards, painted signs and posters, TV and magazine ads, and eventually commercials. Nowadays, this type of marketing is not only old-fashioned and expensive but becoming irrelevant, too. The majority of consumers read their morning news on a tablet, shop online, and communicate with friends and colleagues throughout the day via email, social media, and smart phones. While TV commercials and magazine ads are still a costly, chic way to market, the majority…

Read More

How To Fail Well as an Entrepreneur

By Jennie Lyon / March 13, 2015

Every successful industry mogul, from Jack Welch to Sara Blakely, has faced failure. Sara Blakely, creator of Spanx and self-made female billionaire, told CNBC in an interview that her father would often ask her and her brother the same question at dinner: “What have you failed at this week?” The exercise was not one of self-flagellation and wallowing in disappointment but to one that pointed out that there is no failure without trying—and that not trying is a worse alternative than failure. As an entrepreneur I have faced my share of failures, too. In fact, because my process is all about…

Read More

How I Became a Successful Female Small Business Owner

By Jennie Lyon / March 6, 2015

Whether it is to spend more time with family, to make a better living, or simply follow a passion or skill set, so many women these days are making the move into independent business ownership. As exciting as the decision to work for yourself is, it can be daunting when you realize how much work, dedication, and patience are required for success. You may have well-meaning friends or peers who have attempted to encourage you by saying that it can take months—or years—for your business to get off the ground or that starting out is hard for everyone, meanwhile you…

Read More

4 Branding Tips Every Entrepreneur Can Use

By Jennie Lyon / February 27, 2015

I have been a small business owner for a long time and have partnered with dozens of other successful entrepreneurs. Through my own personal experience building my company, as well as helping the successful people I partner with, I have learned a few things about successful small business branding. Here are 4 branding tips that every entrepreneur can use.  1. Know Your NicheUnderstanding your target market is absolutely key to knowing how to market to them. In today’s economy, successful marketing means that a brand is more than a fancy logo or enticing slogan; in order to engage clients businesses must…

Read More

6 Ways to Make Working From Home Work for Your Business

By Jennie Lyon / February 20, 2015

As more and more women go into business for themselves, more and more women are working from home because a home office tends to be the most affordable, convenient option for budding entrepreneurs. Working from home offers other benefits, too, like eliminating your commute and freeing you from the distractions of co-workers and shared office space. That said, working from home can prove more challenging than it looks at first glance. Here are 6 ways to make working from home work for your business. 1. Designate an Office SpaceThis is step #1 for successfully conducting your business from home. Dedicating…

Read More

Why Every Entrepreneur Needs a Virtual Team

By Jennie Lyon / February 13, 2015

If you are an emerging small business owner or considering branching out on your own, you’ve probably given a lot of thought to the endeavor, weighing the pros and cons and wondering whether you have what it takes to work for yourself. Starting your own business can be overwhelming, but with the help of a virtual assistant team you can boost your confidence and set yourself up for success right from the beginning! The following are a few ways that partnering with a virtual team can benefit you and your budding enterprise. Help You Stay Energized and FocusedSomething every small business…

Read More

7 Online Resources for Women Entrepreneurs

By Jennie Lyon / February 6, 2015

The number of female small business owners in the US has risen dramatically in the past decade, and continues to grow! This is great news for all the women who have hoped to venture out on their own, who have recently formed a new business, and even women who own established small business. The prevalence of female-owned businesses means more opportunities for women to network, develop professionally, and realize their aspirations. As a hopeful woman entrepreneur, you may be wondering where to find the right resources to support your developing business idea. Connecting to resources and capital is essential to…

Read More