How to Use Storytelling in Your Marketing Copy to Drive Sales

By Jennie Lyon / October 10, 2017

Did you love bedtime stories when you were a kid? Storytelling is an intrinsic part of being human. We thrive on stories and crave the journey that a great story can take us on. Storytelling is more than just entertainment, it is a part of how we communicate with each other. When I say, “storytelling”, you probably think, “Once upon a time”, but that isn’t quite what I’m talking about. A story doesn’t necessarily need characters, settings, or even a plot. In a marketing sense, telling a story means that you are trying to create a personal connection between you…

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Scheduling for Your Health Equals More Wealth in Your Business

By Jennie Lyon / October 3, 2017

Having to work when you are suffering through an illness is a nightmare. Every step, every thought, every burst of energy requires so much effort that it can feel like you are trying to run through a swimming pool. Everyone has had to do it at one point or another, no one enjoys it. But when you don’t have a cold, flu, or easily identifiable illness, we don’t really think about the our health or the energy we expend. We simply go about our day, exerting the necessary energy to complete tasks. As small business owners, we often put our…

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4 Exercise Routine Steps That Will Boost Your Business!

By Jennie Lyon / September 26, 2017

Entrepreneurs and small business owners have one of the most time and energy-consuming jobs a person can have. They throw themselves into their business, giving it their all and focusing entirely on its growth. This means that they can start to let their health slide when things start to get hectic around the office. Ask a doctor what the #1 thing is that you could do to improve your health, “Exercise.” The problem is that many small business owners and entrepreneurs just don’t feel like they have the time. The thing about an exercise routine is that it doesn’t just…

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5 Tips for Building Long-Term Client Relationships

By Jennie Lyon / September 19, 2017
https://jennielyon.com/5-marketing-mistakes/

What would your company be without your clients? One of the keys to a successful small business is to develop long-term client relationships. For a business to become truly successful, you need to build a foundation of repeat customers and clients you can rely on. This can require a tremendous amount of time and effort, just like developing any other lasting relationship in your life. Here are some tips on how you can get started strengthening your client relationships, with the goal of eventually converting them into regular, long-term clients: Communication is the KeyAll of my long-term client relationships have…

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5 Marketing Mistakes That Keep You From Having High-Paying Clients

By Jennie Lyon / September 12, 2017
JLVAS-5-marketing-mistakes-that-keep-you-from-having-high-paying-clients-all-year

As an entrepreneur, you know that the overall goal is to reach a steady flow of business. Amazing marketing techniques can help you have a steady stream of high-paying clients. There are quite a few marketing mistakes that many small business owners and entrepreneurs make, even if they are in-the-know. Here are a few of the most common marketing mistakes small businesses can make. Along with tips on how a Virtual Assistant can help you correct them: #1: Not Updating Your Weekly Blog There are so many reasons to have a blog post on your website on a weekly basis.…

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5 Ways a Virtual Assistant Can Automate Your Systems!

By Jennie Lyon / September 5, 2017

Automation is the way of the future. Large businesses and corporations around the world have been taking advantage of automation for decades now. If they can do it, why can’t you? The advent of affordable online automation is now in the hands of small business owners and entrepreneurs. #1: Social Media Social media can eat up your entire day. Do you know why so many teenagers are great at social media? They sit there for hours, interacting with their friends and engaging in online conversations. Unfortunately, as a small business owner, you just don’t have the time to do this.…

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5 Online Tools That Could Double Your Income

By Jennie Lyon / August 29, 2017
JLVAS-5-online-tools-that-could-double-your-income

Being a small business owner is a little bit like juggling, you have to keep all of the balls in the air. The trick is when your business grows and you are expected to catch more and more balls until finally… some of them are dropped. There are a ton of online tools out there that can help you better manage your business and relieve some of that stress. By unloading much of your workload, you might even be able to double your income! Here are some incredibly useful online tools that I recommend you check out to help keep…

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Launching a New Product or Program? A Virtual Assistant Can Help!

By Jennie Lyon / August 22, 2017
Launching a new product or program? A Virtual Assistant can help!

One of the most exciting times for a small business is when they launch a new product or program. Small businesses rarely have unlimited capital for product/program development, which makes the success of a launch absolutely imperative. This can make it a very tense and stressful time in the office, as everything involved in the launch needs to be executed flawlessly. If you’re doing everything on your own, it can consume every bit of your bandwidth, pulling your focus from other, still important projects and clients. By partnering with a Virtual Assistant, you can instantly relieve this stress on you…

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4 Fantastic Tips For Hiring A Virtual Assistant

By Jennie Lyon / August 15, 2017
4 Tips to Hiring the Right Virtual Assistant For Your Business

Does this situation sound familiar? You’re a small business entrepreneur, doing it all yourself. You have a big project due by the end of the day that only you can work on. Unfortunately, you also have to post your company’s social media, finish up writing a blog post, sort through your emails, and build a sales page. And that isn’t even counting the hundreds of distractions that can occur throughout the average business day. How on earth are you going to get your big project finished with all of those little, non-specialized tasks in your way? The answer is that you…

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How to Choose the Best Virtual Assistant Company for Your Business Needs

By Jennie Lyon / August 1, 2017
How to Choose the Best Virtual Assisant for Your Business Needs

If you do a search online, you will find that there are countless Virtual Assistant companies out there, each with their own specialties and strengths. There are Virtual Assistant firms that cater to huge, multi-national corporations and ones that specialize in specific industries like finance. When you are looking for a Virtual Assistant company as a small business entrepreneur, you need to make sure that you are getting one that can handle all of your business’ needs, has a solid amount of experience, and charges a reasonable price. You also want to make sure that they are flexible enough to…

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