Do You Need to Be on TikTok?

By Jennie Lyon / August 23, 2022
Do You Need to Be on TikTok?

Let’s find out.  Unless you are still living in the stone age, you are likely already aware that TikTok is one of the fastest-growing social media platforms in the world. The TikTok stats consistently outperform almost every other mobile app and social media platform. This explosive growth has diverted attention away from dependable platforms such as Google, Meta, and Snapchat, as TikTok is now the most downloaded app of 2022. TikTok’s triumph is attributable to its unique and compelling content, which has struck a chord with users globally. As the social landscape changes rapidly, TikTok has managed to keep up…

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1 Successful Tweak To Speed Up The Customer Journey + FREE Download

By Jennie Lyon / August 16, 2022
1 Successful Tweak to Speed Up The Customer Journey

Ready To Learn How You Lead Clients Through Your Customer Journey?  I bet this sounds familiar: you’ve spent endless hours creating your customer journey, but latent sales are what you experience more so than hasty conversions. Or maybe you are on the other side of the coin, and you’re embarrassed to admit that your customer journey is haphazard.   I’m sharing with you one proven tweak that can be made to speed up your customer journey (and conversions). Let’s dive in.  Blog Overview  Creating a compelling customer journey is essential for success in sales, yet many businesses struggle to do so.…

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How to Plan Your Online Course Content & Record It Quickly (+ Free Download)

By Jennie Lyon / August 2, 2022

Are You Ready To Create Your Online Course? So you’ve created content for a fantastic online course you want to put out into the world. There’s just one problem. How to plan and record the content in a way that’s not only going to educate anyone who purchases your online course, but that presents the information in a way that’s easy to understand and implement. Overall the key is to plan the online course content recording in a way that allows you to stay focused and quickly deliver the online course and NOT get stuck in the details.  We’ll unlock…

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How Getting Real on Social Media Can Grow Your Business (+ Free Social Media Bundle)

By Jennie Lyon / July 19, 2022

Are You Sharing Your Authentic Self With Your Audience? Followers online are fickle creatures, and they can sense when they are being sold inauthenticity. To maintain trust with your audience, you must learn to bring your most authentic self to everything you post on social media. People don’t like being kept at arm’s length and do not like being lied to. So is it possible to cultivate authenticity for your audience when sharing yourself so openly online might not be second nature to you? Absolutely! Today’s Blog Overview  Today we’re going to cultivate authenticity online and show you how to…

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Automation VS Outsourcing: Which One is Right for Your Business? (+ Free Download!)

By Jennie Lyon / July 5, 2022

Automation VS Outsourcing Certain cogs in everyone’s business, whether a small side hustle or a giant corporate goliath, constantly require attention. Client onboarding, advertising, marketing, social media, e-commerce, email lists, client funnels – the list goes on! If you’re finding any of these never-ending tasks are eating up too much of your workday, it’s time to look at how you can make tackling those tasks more efficient or get them off your plate so you can focus on growing your business! But when should you automate your business, and when does it make more sense to outsource instead? We’re going…

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5 Simple Steps to Marketing Your Podcast (+ Free Workbook)

By Jennie Lyon / June 28, 2022

So You Decided to Start a Podcast?  You’ve locked in your niche topic of choice. Downloaded my Podcast Workbook to get a head start, recorded a few episodes, uploaded them to streaming services, and now it’s time to watch the listenership roll in! Not quite!  I’m going to break down the ins and outs of marketing your podcast so you can maximize your reach and grow your listenership online! Today’s Blog Overview  Today we’re going to cover several tips and tricks for marketing your podcast. You can click on the link below to jump to any section that you’d like…

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My Best 5 Grow-Your-Business Tips From 100 Episodes of Digital Marketing Made Simple!

By Jennie Lyon / May 31, 2022

A 100 Episode Retrospective  Business advice is EVERYWHERE. What advice is worth listening to? Which advice is appropriate to consider for your specific business? I’m celebrating 100 episodes of Digital Marketing Made Simple! I’ve gone back through my previous podcasts to find the advice that resonated with the broadest pool of you beautiful listeners for a bit of a retrospective of the top advice I can give you to triage your business today! Podcast Overview  Today I’m going to highlight some of my absolute best business advice from my past 100 episodes of Digital Marketing Made Simple. You can click…

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Earn More Money Quickly With a Targeted Sales Funnel!

By Jennie Lyon / May 3, 2022

Are You Ready To Capture More Clients?  You have a great product, and now you need to get it to the people who will benefit most from it! There are many different approaches to marketing products. You’ll need to discover the best method for you, but without a dedicated sales funnel, you’re missing out on who knows how many potential sales! Today’s Overview Today, I’ll explain the value of building a dedicated sales funnel and how it’s your responsibility to lead your potential clients from interest to purchase! You can click on the link below to jump to any section…

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Turn Your LinkedIn Profile Into A High Powered Lead Magnet

By Jennie Lyon / March 1, 2022

LinkedIn is one of the most powerful free tools on the web. It’s a great way to network, get noticed, and meet new people. But it’s only as good as its profile. You can’t update your profile unless you know how to use it right. And you need to know a few things before you begin. The first thing you need to do is set yourself apart from everyone else, no-brainer right. I mean, everyone has a LinkedIn profile. They’re all there, but yours needs to stand out.  People are searching for you. When they find you, they’ll think about…

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9 Expert Tips To Achieve Maximum Funnel Conversion

By Jennie Lyon / February 8, 2022

Over my 20 years in marketing, I have witnessed time and time again business owners, just like you, work endless hours burning the midnight oil to achieve maximum funnel conversion. If you’ve been in business for any amount of time, then you already know it’s difficult to convert your ICA the first time they come across your site. And it’s even more difficult to get them to come back and buy from you.  Since the customer journey has changed many times since online marketing began to be the future of sales, conversions no longer depend on good copywriting and pretty…

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