Boost your Online Business Success with this Blueprint

By Jennie Lyon / January 14, 2020

I’ve always been in awe of architects.  They are like modern-day magicians. With math and an expert design sense, they create rock-solid structures that stand the test of time. And how do they do it? It all starts with a blueprint. After all, you can’t just start building a structure without knowing every single step you need to take. An architect designing a building will go through countless drafts of blueprints until they have a plan that is both functional AND beautiful. And once they finalize everything in the blueprint, they can finally start to get to the work of…

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Business Planning With Vision Board! Plus, a FREE Word of the Year Printable!

By Jennie Lyon / December 24, 2019

A lot of small business owners get stuck in the idea that all businesses should run the exact same way! No way!  Here’s the thing about small business owners: we are all different! Our reasons for becoming entrepreneurs vary from always wanting to run our own business to wanting to spend more time at home with our families (or both). But when it comes to things like business planning, most coaches and programs treat every small business owner the same. And if you don’t fit into that narrow preconception, you’re going to be out of luck. I’ll give you a…

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We Have Big Plans for 2020!

By Jennie Lyon / December 17, 2019

Do you already have exciting plans in place for your small business in 2020? One of the smartest things you can do as a small business owner is to always think about the future. You should constantly have something on the horizon, whether it’s planning a webinar, starting a podcast, developing a new product or service, or building a spectacular website. It also can make for the perfect time to completely revamp your brand. And as we’ve almost reached the end of 2019, I’ve started to put some real thought into the services that I’m going to be offering you…

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How a Virtual Assistant Can Help Create Your Business Plan for the New Year

By Jennie Lyon / December 10, 2019

When did you last take a look at your business plan? One of the smartest things that a small business owner can do is create a yearly business plan. It’s an invaluable resource that helps them lay out their goals, challenges, and growth for the upcoming year. Whenever you feel like you are going off-course, you can always refer to the “north star” of your business plan! The only problem with creating a business plan is that it takes time. And around the holidays, time is the last thing you have (unless you have a virtual assistant)! You’re running around…

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How to Revive a Struggling Brand

By Jennie Lyon / October 22, 2019

What happens when a brand gets a “bad name?” I consider a brand to be a container that holds everything about a business, both tangible and intangible. From logo to customer service to reputation, your brand encompasses all of the qualities that your customers think when they see the name of your company.  The problem happens when some of those qualities are less than desirable. Maybe in the early days of your business, your customer service needed a little more work. Or that your prices were just a little too high. After enough time, many of those negative qualities got…

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Why Good Branding is So Important to Your Business Strategy

By Jennie Lyon / October 8, 2019

Ok, pop quiz time! What exactly is branding? I wouldn’t bother trying to look online for the answer. You look at 100 marketing websites, you’re going to find at least 100 slightly different ideas.  Why is it so difficult to nail down a single definition of branding? It’s because branding… is huge. It’s massive. It encompasses everything about your business. Trying to shrink that down to a single sentence is nearly impossible. So I’m not going to try! Instead, I’m going to break it down that massive concept into some smaller pieces, helping you understand what branding means for YOU…

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It’s Time for a Mid-Year Business Plan Update!

By Jennie Lyon / July 9, 2019
Are You Going To Hit Your Annual Goals

Do you have a business plan? Something that I highly recommend all of my clients (and pretty much every entrepreneur) do is create a business plan at the beginning of the year. Spending the first week or so in January putting together a comprehensive business plan can pay off dividends for a small business through the new year. A business plan gives you a map, with goals and strategies that may help you confront the biggest challenges facing your business.  But here is the problem: plans change. Things change! Life happens! Maybe your business did even better than you expected…

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How Have Things Changed Over the Course of Your Year?

By Jennie Lyon / December 18, 2018

New Year’s Eve is fast approaching, and that means a brand-new year will be starting soon. Around this time, I tend to start looking back on everything that I’ve accomplished over the last 12 months and everything that has changed.

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I Invite You On a Tour of My New Website

By Jennie Lyon / November 27, 2018

You know what they say: if you talk the talk, you have to walk the walk. Which is why I just revamped my website!Arguably, your website is the centerpiece of all of your digital marketing efforts. It’s far, far more than an online billboard. Your social media, your email campaigns, and all of your landing pages will lead your audience to your main website. That’s why it needs to be as polished and professional as possible.It All Starts with a Website AuditOne of the most important services that we offer here at Jennie Lyon Virtual Assistant Services is website auditing.…

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How A Virtual Assistant Helped Me Grow My Own Small Business

By Jennie Lyon / October 2, 2018

I like to think of myself as a veteran small business owner. Ever since my twenties, I’ve felt the drive to create my own work. It’s something that comes from within me, to create a business from nothing. I’m sure that many of the small business owners and entrepreneurs reading this blog can relate! I’ve been through ups and downs and have learned many lessons along the way. One of the most important lessons was the necessity of needing help. For the first ten years of my business, I did everything myself without any help. Not even a virtual assistant.…

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