How much time do you spend on Facebook every day? I’m not just talking about your personal account, but also your professional one. If you’re a small business owner, then you should absolutely have a significant professional presence on Facebook (and other social media networks). Facebook is one of the most popular social media channels in the world, with over 2.4 billion users and over 1.56 billion daily users. There are 9.3 million in Florida alone! That’s a lot of horn honking Floridians! Those kinds of numbers can give you a massive reach to connect with both current and potential…
Read More
Do you remember MySpace? How about Friendster? Or a more recent example, Google Plus? These were some major players in the social media scene but today? They’re gone, replaced with newer, better social networks. It’s incredible how even giants can be worn down by time and innovation. Perhaps even… Facebook? Facebook is still the king of social media and should be a key component of every small business’s social media strategy, but it isn’t the only one out there. Other social media networks are popping up every year, looking to dethrone the king. As a marketer, I need to be…
Read More
Cross-country marketing can be a fascinating thing. Companies can take the exact same product but market it entirely differently depending on the country they are in. For example, there might be completely different advertising campaigns for a product like Pepsi in Mexico, Canada, and the United States. This is despite the fact that they’re all located on the same continent, two of them primarily speak English, and it’s the same product. It all has to do with local conventions of the media, cultural differences, and values when it comes to marketing. Marketing on social media is a little bit like…
Read More
If there is one thing that I’ve learned doing digital marketing over the years, it’s that yesterday’s fad is today’s “next big thing.” A perfect example is SnapChat. When SnapChat debuted a few years ago, it was treated with scorn from many marketers. Heck, even the general public looked at it with suspicion. Why on earth would you only want to take super-short, 15-second videos of yourself? And then share them? Who would watch them? Just a few years later and SnapChat-like functionality has been integrated into countless apps and social media networks: Facebook among them. But probably the most…
Read More
When you were a kid back in elementary school, did you ever trace? Tracing was like a gateway into drawing. You just put a piece of paper over top of the original and draw a copy. No, it wasn’t your work, but it was a great way to learn the basics. I’ve always found that frameworks act in much the same way for learning a new skill, like creating a social media campaign. When you first start out, you might not have a clue how all of the moving parts work together, but if you have a framework to base…
Read More
The funny thing about our social media networks is that we still don’t have any idea of their potential. Do you remember back when Facebook first made the scene? It was thought to be a digital Rolodex. Today, it’s a multimedia sharing hub and one of the premier marketing platforms in the world. Social media networks and other digital services often grow in ways that you can’t expect. Just look at Instagram. From its humble beginnings as a mobile-only Facebook knock-off, it’s emerged as the biggest competitor to Facebook (Well, sort of competitor, seeing as Facebook bought them). And we…
Read More
Facebook is king. Don’t take my word for it, just ask someone if they have a Facebook account. Chances are that they will say “Yes!” Facebook and other social media channels have replaced our address books, photo albums, and even started to replace more traditional forms of advertising. By using Facebook as a marketing platform, you will be able to reach out to a huge group of potential clients for a fraction of the cost it would have just a few years ago. So let’s take a look at the reach, power, and ROI (Return-On-Investment) of Facebook Ads! The Reach…
Read More
2017 was a huge year for Facebook, and not always in a good way. They got a lot of really bad publicity because of foreign countries using Facebook advertising to influence the opinions of Americans. Due to this and other factors, Facebook is planning on making a few changes to the way they do advertisements, along with introducing some new features that could impact how you use the service as a small business in 2018. Changes to the NewsfeedAt the beginning of the year, companies and brands of all sizes got the fright of their lives when Facebook announced they…
Read More
What are your favorite podcasts? I adore podcasts. They are the perfect way to distract yourself while doing chores around the house, going for a run, doing some yoga, or basically anything else where you can put on a pair of headphones. In my line of work, productivity is king, which means that I listen to a good number of productivity podcasts. Here are my criteria for a good productivity podcast: First, it needs to be entertaining. If the podcast is boring, it doesn’t matter how good the productivity tips are, I’m not going to waste my time listening to…
Read More- « Previous
- 1
- 2
- 3
- Next »
