Are you currently worried about your small business’s future? The coronavirus outbreak has turned the entire world upside down. There are times when it feels almost like a movie; it’s surreal. Many Americans are locked down in their homes, watching the news, wondering what’s next. But small business owners have even more worries. With social distancing becoming the norm and mandatory closure of non-essential businesses, entrepreneurs are trying to figure out how they can protect their businesses until we get to the other side of the crisis. The government is even providing help to small businesses with funding, grants, and…
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Are you working from home for the first time? Back when I was working in the corporate world in my late 20s, I (like many Americans) occasionally dreamed of working from home. I had this romanticized image of slowly getting up in the morning, heading to my home office in my PJs, and taking some time off in the middle of the day to run errands or read a book. Then I started my own small business in my home and, BOY, was I in for a rude shock! It turns out that working from home requires a specific kind…
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Have you ever taken an online course? While there are many community colleges and universities that offer exceptional training programs, many of us simply don’t have the time to dedicate an entire evening to class. Hence, the rise of the online self-directed course. With these, you can learn the material at your own pace without having to worry about long classes that you have to fit into your already-tight schedule. Online courses offer an incredible opportunity to small business owners and other entrepreneurs who are looking to make a name for themselves as an expert in their field. On top…
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Do you have a personal Pinterest account? Pinterest is one of those companies often left out of the conversation when it comes to social media marketing. Unlike Facebook, Twitter, and Instagram, it isn’t about collecting followers or posting viral content that will get buried in less than a day (if not less than an hour). Instead, Pinterest gives its users a very different experience, along with astonishingly personalized content. To a digital marketing expert, Pinterest offers some incredible opportunities to connect with an engaged and passionate audience that might be tailor-made for your business. While Pinterest only has about 320…
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Have you ever taken a webinar? In the last few years, webinars have exploded from being a niche piece of content to being a significant boost to any digital content strategy. There’s no other piece of content that gives you the same opportunity to talk directly to your audience. Providing them with valuable information, boost your sales, and better position you as an expert. There are a lot of secrets that go into creating a successful webinar (which we cover in our free Ultimate Webinar Launch Planner Workbook). I would like to focus on one of the most challenging and…
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There are few things more nerve-wracking for a small business than launching a new product. Believe me, I know how it feels! Since the early days of my digital marketing and virtual assistant business, I’ve expanded my offerings dozens of times. And every single time, I was filled with anxieties. I was worried that no one would be interested in that service, or that I spent all of that time and money for nothing. Over time, I’ve come to realize that there is an art to launching a brand-new product or service. If you know the formula, you can significantly…
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Do you love watching Netflix? How about Hulu? Or Amazon Prime? Do you know what all of these streaming services have in common? They offer binge-worthy content! Sometimes, there’s nothing better than sitting down with family or friends and binging a few episodes of your favorite tv show. Maybe it’s a classic, like The Office. Jayson, Eben and I have been binging it for a bit now. Or you might want to try something new, like the hit docuseries Cheer on Netflix. Either way, binging on TV can be a great way to unwind and relax after a hard day…
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Do you remember buying your very first car? There is a real sense of pride that comes from making such a “grown-up” purchase. It’s shiny, new, and YOURS. It feels the same way when you purchase your first house. It’s your home, with all of the responsibilities, maintenance, and benefits that come with it. For many small business owners, there is a similar feeling when you get your first professionally-designed website. It looks incredible, acting as your own little corner of the internet. Your branding is impeccable, the content is compelling, and your graphics simply “pop.” But here is the…
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What’s inside your small business toolbox? My husband and I are currently in the process of building a vacation house. And if there is one thing I’ve learned, it’s that there is a right tool for every job! This adage is true even in the small business world. There is a tool out there perfectly suited to every task. You only need to find it! And when you do, that tool could save you a crazy amount of time at your small business! Lacking time is one of the biggest challenges I face as a small business owner. There are…
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Do you feel like you’re getting a little less “bang for your buck” from your marketing strategy plan lately? Digital marketing is one of the fastest moving targets on the internet. Things are constantly shifting and changing. New services appear and old ones disappear constantly. Google+, for example, was a “must” just a few years ago. Today? Uh, what’s Google+? This rapidly changing digital landscape means that you need to update your marketing plan every year (if not more often). If you’re basically doing the same thing you did in 2017, your digital marketing strategy is beyond ancient. But that’s…
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