Sometimes, I wonder how I manage to get through my daily to-do list in my business. Not to brag, but believe me, my to-do list can get a little crazy at times. I’m working with dozens of different clients who work in several industries. It takes a lot to keep everything straight (which is why I live by my project management system), I use Teamwork and it is my lifeline! I couldn’t work without it! It helps me keep every project organized and ensures that I never miss a detail or a deadline. So keeping things organized is the easy…
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Wouldn’t it be great to have an assistant at your beck and call? All you’d need to do is hit the intercom on your desk, and like a flash, they appear! Unfortunately, that’s beyond the means of most small business owners. Many of them work out of their home. Unless they draft their kids into the role, (take it from me, this isn’t a great idea! haha!) having an assistant might seem like it simply isn’t possible. Or is it? The Internet Created Countless Jobs The internet has created countless brand-new types of jobs over the last twenty years, including…
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You know the old saying that mistakes are why they put erasers on the end of pencils? Well, that might do the trick when you’re in the 6th grade, but when you’re a small business owner, mistakes have slightly higher stakes! As a small business owner, I’ve faced countless difficulties throughout my career. Heck, like everyone else in the world in 2020, I’ve faced incredible challenges over the last few months! The good thing is that I’ve learned how to take those mistakes and learn from them. But trust me, that wasn’t easy! I’ve always found that the next best…
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How large is your email list? Are you using a lead magnet to help it grow? Your email list is one of the most powerful resources you can have as a small business owner. More powerful than social media, more powerful than any other digital marketing effort! I tell my clients over and over again, you should always be growing your list in the background! You might be thinking well, that is easier said than done. How do I ensure that my email list is growing every single day? With a fantastic lead magnet! You know that free download that…
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Are you worried about your revenue stream? Right now, small business owners everywhere are wondering how they can increase their revenue (or hold it even) during the coronavirus crisis. We currently don’t know how long this period of social distancing will last or if things will get even worse. What we do know is that most physical locations are closed, meaning that many small businesses have needed to pivot to online only. Thankfully, there are some ways you can create multiple online streams of income. It might require you to go slightly out of your comfort zone, but these strategies…
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Are you working from home for the first time? Back when I was working in the corporate world in my late 20s, I (like many Americans) occasionally dreamed of working from home. I had this romanticized image of slowly getting up in the morning, heading to my home office in my PJs, and taking some time off in the middle of the day to run errands or read a book. Then I started my own small business in my home and, BOY, was I in for a rude shock! It turns out that working from home requires a specific kind…
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Do you already have exciting plans in place for your small business in 2020? One of the smartest things you can do as a small business owner is to always think about the future. You should constantly have something on the horizon. Whether it’s planning a webinar, starting a podcast, developing a new product or service, or building a spectacular website. It also can make for the perfect time to completely revamp your brand. And as we’ve almost reached the end of 2019, I’ve started to put some real thought into the services that I’m going to be offering you…
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Want to know the worst feeling in the world when you’re a small business owner creating a sense of emergency? It’s when you feel the first inklings that you’re getting sick. You know the signs. Sleep the night before may not happen. Your energy is running dry, or you get a tickle in the back of your throat. You think, “I’m getting sick. I can’t afford to get sick! I have too much to do this week!!!” As a small business owner, it’s not unusual that everything is on your shoulders. Your customer service, marketing, daily tasks, sales, EVERYTHING goes…
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How exactly do you go about building a brand for your new business? Over the last few weeks, we’ve been taking a look at the various aspects of brand building. This included the basics of branding, graphic design, and how to rescue a struggling brand. But you might be wondering, but how do I start building a brand from scratch? Well, help is on the way! What is a Brand? As I’ve said before, a brand is like a container that holds all of the assets, both tangible and intangible, of your business. Everything from your logo and color scheme…
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When I’m working with a client to either create a new brand or reimagine their existing one, a common question I hear is, “What’s the difference between graphic design and branding?” Conflating the two is an easy mistake to make. After all, when people think of brands, they think of logos. Coca-Cola, McDonalds, Nike… All of these brands have logos that instantly identify them. At a glance, a customer knows everything about those businesses, just by seeing their logo. However, logos and other graphic components are only one part of branding. As I’ve said in the past, think of a…
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