Write Better Email Blasts with Marketing Help from Your Virtual Assistant

By Jennie Lyon / July 11, 2017
Write Better Email Blasts with Marketing Help from your Virtual Assistant

Email marketing is an exciting and complicated arena in the field of business. For the affordable amount of money that you put into it, it can deliver remarkable results, with high levels of conversion. It can also be time-consuming and confusing to create a pitch-perfect email blast campaign. After you’ve worked so hard to develop a fantastic email list, you want to make sure that you will only be delivering them the best marketing blasts you can. An experienced virtual assistant can be the key to writing better email marketing blasts to send to your email list. With their copywriting…

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6 Steps to Designing a Successful Email Marketing Campaign

By Jennie Lyon / July 5, 2017

If you’ve been building a successful email list for your business, you’re probably wondering what is the best way to use it. If you have all of these people who want to hear about your business or product, how do you capitalize on it? Simple! You do it with a high-performing email campaign! A well-designed email campaign can be one of the most effective marketing tools in your arsenal, allowing you to reach your entire email list with a targeted message, informing your customers about a great sale or new product you’re offering. The trick is to get the email…

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4 Steps to Creating a Successful Marketing Strategy

By Jennie Lyon / February 21, 2017

For entrepreneurs who own a small business, a marketing strategy has to be successfully developed and implemented in-house. We don’t have the luxury of being able to hire marketing firms or often even to have an entire team at our disposal for marketing our business! However, with the right components, a marketing strategy for small business can be very successful. A good marketing strategy can provide fast growth with little monetary investment. Click To Tweet As a long-time, successful small business owner who does her own marketing and develops marketing campaigns for clients, I’ve learned a lot about what you…

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How to Build Your Email List in 7 Simple Steps

By Jennie Lyon / February 7, 2017

For a small business, building up a large mailing list of people interested in your products and services is one of the best marketing tactics you can invest your time in. An email list can consist of current and previous clients, but the majority of it should be made up of prospective clients. Email marketing is one of the most effective ways of reaching a targeted audience, because potential clients will only sign up if they’re interested in something you’re offering. For small businesses, email marketing is a high-impact, low-cost way of getting your message heard. Click To Tweet I…

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How to Build Your Business with Great Client Care

By Jennie Lyon / February 7, 2017

Clients are the single biggest determining factor in the success of your small business, so you need to show them how valued they are. Your client care approach should focus on both attracting new clients, and retaining current ones for repeat business. In order to grow your business, you’ll need to make clients happy so they’ll return to work with you again, and so they’ll recommend you to their colleagues. Determine what you need from your client care system and implement technology that will provide it. Click To Tweet I know that most of my clients find Jennie Lyon Virtual…

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Still Haven’t Made Goals for the New Year? A Virtual Assistant Can Help!

By Jennie Lyon / January 10, 2017

The start of a new year always gets people motivated to make changes in their life, work on personal and professional development, and try new things. Unfortunately, a lot of people struggle to stay on track with their resolutions, and most get broken or forgotten by the time February rolls around. Maybe you broke them already? The last thing you want as a small business owner is for your new business goals to meet the same fate as that resolution to lose 5 pounds or eat more vegetables! It’s a new year, full of new opportunities to grow your business.…

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Put Yourself First this Year and Your Business Will Soar

By Jennie Lyon / January 3, 2017

If you make just one resolution this year, let it be to put yourself first. Too many small business owners work themselves to the bone, burning the candle at both ends, sometimes for years at a stretch. Your body and mind need time to recover from a hard day’s work, and there’s no shame in taking care of yourself. I know how tempting it can be to try and “do it all” when you’re in charge of everything about your work. Trust me when I say I have been there before. I have learned to resist the urge to spend…

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It’s Almost a New Year: Build Your Virtual Team Now

By Jennie Lyon / November 29, 2016

Do you have the right team in place to support your business and meet its needs for the coming new year? When considering your goals for the upcoming year, they probably involve the growth of your business; taking on new clients, expanding your services or product line, tackling more and larger projects, etc. No small business owner wants to get stuck in a rut or have their business stagnate. However, growth means more work, and more work means you’ll probably need to hire at least one or two part-time team members in order to accomplish everything on time. A lot…

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Gratitude: What are You Thankful for in Your Business?

By Jennie Lyon / November 22, 2016

It’s Thanksgiving week, which means it’s a good time to focus on the things in our lives that we’re grateful for. Owning and running a small business can sometimes be challenging or draining, but there are so many wonderful things about it that make the trials worthwhile. I always try to remember to think on all the parts of running my own business that fill me with gratitude and appreciation for the work I do and the people I work with. Especially around holiday time, when the themes of thankfulness and love are so prevalent, I find it makes me happy…

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Are You REALLY Hearing Your Clients? How to Listen Well as a Business Owner

By Jennie Lyon / November 15, 2016

Do you know how to listen? Really, I’m not asking this facetiously; a lot of people don’t actually have well-developed listening skills, and that can hold them back in the world of small business ownership. Communication is the key to running a successful business, and listening should be the bulk of your communication! In a world of constant distractions, where we’ve been taught to multi-task as often as possible, many people have difficulty keeping their attention focused on a single conversation for any length of time. This can be a huge source of miscommunication between you and your clients, if…

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