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How to Build a Brand from Scratch

By Jennie Lyon / October 29, 2019
how-to-build-a-brand-from-scratch

How exactly do you go about building a brand for your new business? Over the last few weeks, we’ve been taking a look at the various aspects of brand building. This included the basics of branding, graphic design, and how to rescue a struggling brand. But you might be wondering, but how do I start building a brand from scratch? Well, help is on the way! What is a Brand? As I’ve said before, a brand is like a container that holds all of the assets, both tangible and intangible, of your business. Everything from your logo and color scheme…

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How Have Things Changed Over the Course of Your Year?

By Jennie Lyon / December 18, 2018

New Year’s Eve is fast approaching, and that means a brand-new year will be starting soon. Around this time, I tend to start looking back on everything that I’ve accomplished over the last 12 months and everything that has changed.

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What Does Your Branding Collateral Communicate to Your Customers

By Jennie Lyon / October 30, 2018

Think of all of the big brand logos out there. Those big friendly arches of McDonald’s, the swoosh of Nike, the softness of the Pillsbury Doughboy… Something that all of the world’s most valuable brands have in common is how well they communicate their brand’s message and values without one single word. Now, take a look at your logo. If this was the very first time you saw it, would you know what your company is about? Hiring a virtual assistant to revamp your entire brand, from your business cards to website, to branding collateral, to your social media graphics,…

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Business Planning 101: A Simple Checklist to Ensure Success

By Jennie Lyon / January 16, 2018
Business Planning 101: A Simple Checklist to Ensure Success

Do you have a comprehensive business plan? If you don’t have one in your drawer, you should get to work! I’m a big believer in planning ahead. A business plan can give you direction, something to aim towards throughout the year. If you already have a well-thought-out business plan, then the new year is a perfect time to update it with your new goals for the new year! If you are thinking about starting out on a new endeavor, then figuring out a plan for your proposed business is a must. Here is my personal updated 8-step process, along with…

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Beat Writer’s Block with a Copywriting Virtual Assistant

By Jennie Lyon / May 30, 2017

Writing can be daunting for many small business owners; you’re an expert in your field, but that doesn’t mean you’re also an incredible wordsmith! Even savvy entrepreneurs don’t always stop to consider just how much writing work is involved in running their own business. Aside from emails (and any other documents you send to clients), you also have to worry about website copy, advertisements, and branding collateral like brochures. That doesn’t even begin to cover all the regular blogging and social media posts a small business needs to appear active in this digital age! The quality of your copy demonstrates…

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6 Steps to Creating a Media Kit that Will Impress Your Potential Clients!

By Jennie Lyon / May 16, 2017

“A picture is worth a thousand words.” Boy, how about that old cliché, huh? It’s just one of those phrases that gets thrown around, without any real through as to what it means. Well, I am going to reclaim that phrase because it is a truly fantastic piece of advice for small business owners. When you are talking with a client, even if you are engaging, interesting, and are offering them something really special, there is a chance that they might not be fully listening. That’s the problem with words, it can be easy to get lost in them. If…

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5 Steps to Creating a Focused, Inspiring, Energizing Work Space

By Jennie Lyon / April 11, 2017

Whether you work from a small office, co-working space, or home, having an inspiring work space is important for entrepreneurs. I mean, part of why we start our own small businesses is to follow our passions and escape the gray, dreary cubicle life, right? Your work space should get you energized and excited to get down to business each day! I know that for me, coming into my home office and seeing everything from favorite photos to slick branding collateral sitting neatly in its place makes me want to do my best work and get my business out there! Spring…

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It’s Almost a New Year: Build Your Virtual Team Now

By Jennie Lyon / November 29, 2016

Do you have the right team in place to support your business and meet its needs for the coming new year? When considering your goals for the upcoming year, they probably involve the growth of your business; taking on new clients, expanding your services or product line, tackling more and larger projects, etc. No small business owner wants to get stuck in a rut or have their business stagnate. However, growth means more work, and more work means you’ll probably need to hire at least one or two part-time team members in order to accomplish everything on time. A lot…

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Gratitude: What are You Thankful for in Your Business?

By Jennie Lyon / November 22, 2016

It’s Thanksgiving week, which means it’s a good time to focus on the things in our lives that we’re grateful for. Owning and running a small business can sometimes be challenging or draining, but there are so many wonderful things about it that make the trials worthwhile. I always try to remember to think on all the parts of running my own business that fill me with gratitude and appreciation for the work I do and the people I work with. Especially around holiday time, when the themes of thankfulness and love are so prevalent, I find it makes me happy…

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Do you have a comprehensive business plan?

GRAB MY FREE WORKBOOK: Write your own detailed business plan with checklists, milestones, and measurable goals in 8 easy steps!