Life is busy, even busier if you’re a small business owner! One of the first steps to having a successful online business is having a robust email list full of raving fans and paying customers. If you’re like me, finding time to stay on top of your email marketing can feel very time intensive and overwhelming! What’s a small business owner to do? Automate your email marketing, of course! When you automate your email marketing, you not only save time but, more importantly, you boost engagement with your ICA (ideal client avatar), nurture those relationships by building the know, like,…
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Any digital marketing strategy must include social media. Since it enables businesses to interact with their customers, develop lasting relationships, and increase conversion rates. It’s critical to produce and distribute content that connects with your audience and generates results. And especially if you want to succeed on social media. We’ll look at eight different types of social media content that can help businesses connect with their customers and drive conversions. Also, we’ll look at user-generated content, video, infographics, blog posts, live videos, competitions and giveaways, interactive content, and personalized content. Businesses may effectively engage with their audience and encourage conversions…
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Do you have questions about LinkedIn? I get questions about LinkedIn all of the time and our virtual assistant team does dozens of LinkedIn audits and redesigns every year! LinkedIn currently has 850 million members! LinkedIn is an excellent tool for finding clients, networking and getting your work noticed by the right people. Have you ever looked at other people’s LinkedIn profiles and wondered how exactly they got their LinkedIn presence to look so professional? Or how did they come up with such great content to post to LinkedIn on a regular basis? You’re not alone. We’ve all seen beautifully…
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In today’s chaotic and crowded world, it is imperative to have an effective webinar strategy. Webinars will continue to have a place in marketing campaigns over the next decade, but only if you stay on top of what works now and what doesn’t. Let’s take a look at some key trends we expect to see more of next year. But the question I often hear around the water cooler is if webinars will still be all the rave in 2023. In short, the answer is yes – let’s look at a few quick stats: The webinar market is projected to…
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If you want your videos to be seen by more people, you need to optimize them for YouTube’s search algorithm. Since YouTube is the second largest search engine, taking advantage of this platform is important if you want your videos to be seen by a wider audience. After all, engagement is key to your marketing efforts and conversions. The good news is that YouTube SEO is not difficult to learn, and there are a few simple steps you can take to boost your video rankings. This article will give you five tips to optimize your videos for YouTube’s search algorithm.…
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Customer-Centric Marketing. You’ve probably heard about it online, on another podcast, or in your inbox. But what exactly does it mean? Customer-centric marketing is a business philosophy that prioritizes the customer’s needs and experience above all else. This type of marketing is based on the belief that if a company focuses on providing a great customer experience, the customer will be loyal and become repeat customers. Essentially, by putting the customer first, we create a positive cycle of customer satisfaction and success. In today’s business environment, customer-centric marketing is more important than ever. Gone are the days of direct marketing…
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You Can Take A Break Without Hitting The Brakes It’s so easy to feel like taking your eyes off the road for one second is enough to run your entire company into the ditch. We constantly compare ourselves to other entrepreneurs who brag about working eight days a week and never seeing their families, all in pursuit of the dream of building a business into a gleaming success. I’m here to tell you you don’t have to burn yourself out to succeed. After all, taking your hands off the wheel might be the secret to growing your business! In this…
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A 100 Episode Retrospective Business advice is EVERYWHERE. What advice is worth listening to? Which advice is appropriate to consider for your specific business? I’m celebrating 100 episodes of Digital Marketing Made Simple! I’ve gone back through my previous podcasts to find the advice that resonated with the broadest pool of you beautiful listeners for a bit of a retrospective of the top advice I can give you to triage your business today! Podcast Overview Today I’m going to highlight some of my absolute best business advice from my past 100 episodes of Digital Marketing Made Simple. You can click…
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It’s inevitable: at some point, every business experiences a natural slowdown. I have it happen myself, and to be honest, every single time it happens, I’m shocked! My husband teases me saying, yes – it happens, use that extra time to your advantage! Many people are navigating their business through what has become known as the “new economic landscape.” Some have seen a dramatic loss of traffic and sales; others have had to deal with other challenges that slow down or disrupt an organization’s productivity – but it doesn’t mean you can’t make lemonade out of these situations! Regardless if…
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