Valentine’s Day isn’t just for Hallmark. These days, it’s an excellent opportunity for businesses to find ways to celebrate the holiday with their customers and clients. Whether you’re a coach hosting a Self Care Challenge or an eCommerce business wanting to showcase your most gift-worthy products – there’s a strategy for you to make the most of the season. This can be the perfect chance to strengthen your relationships with clients and customers because, let’s be honest, where would your business be without them?! The key, however, is authenticity. It’s not about a money grab or shallow promotions; it’s about…
Read More
Converting a first-time client into a lifelong customer is the ultimate goal for any small business. It’s not just about landing that initial sale—it’s about nurturing a lasting relationship. Long-term clients bring stability, require less marketing effort, and become your brand’s biggest cheerleaders. Client churn, on the other hand, can leave you stuck in a frustrating cycle of constantly chasing new sales instead of building sustainable growth. If you want to turn every client interaction into repeat revenue and referrals, you need a solid strategy. That’s precisely what I’ll share with you today! This blog will dive into proven steps…
Read More
When growing your business, probably the most vital component, second to, say, your product or service, is your clients. Where would you be without them? Home alone with a great coaching program you’ve rehearsed to yourself in the mirror countless times, that’s where! However, the process of getting and onboarding clients is a big undertaking, requiring savvy marketing and outreach to draw them to you. But let’s say you’ve done that part (as if you’ve been listening to my advice throughout my many, many blogs!) Clients are coming to you consistently. Great! So, now what? Well, if you’re going to…
Read More
I’m a huge believer in going the extra mile to “WOW” my clients. And it all begins in the first interaction I have with them: the client onboarding! It goes back to the earliest days of marketing before I started this business! In high school, I was a manager at Nordstrom. Yes, high school! As you can imagine being the youngest manager at Nordstrom made me really, really want to shine! While I wasn’t wowing clients but instead customers, it was a huge deal to me! I wanted every customer to feel like LITERALLY the most important person in the…
Read More
How often do you find yourself overwhelmed by your daily to-do list? As a small business owner, I know how quickly a to-do list can balloon to impossible lengths. There are always so many things to get done and only so much time to do them. When you run a small business, countless small tasks are on your shoulders as you must likely wear several different hats. In larger organizations, these tasks would be the responsibility of dedicated employees, but you likely can’t accord a full-time worker to take care of your social media, for example. While hiring a virtual…
Read More
In some ways, this year feels like it has dragged on and on. And in other ways it feels like it’s zipping by! I realized this week is Thanksgiving! Then, I started to think how I haven’t started my holiday shopping yet! As a small business owner, there is nothing like shopping for client gifts to make the holiday stresses pile up! With Black Friday and Cyber Monday in front of us, small business owners are starting to think about finding the right gifts for their family and friends and CLIENTS too. You’re probably one of them and if you’re…
Read More
Are you the kind of person who finds it easy to make new friends? Or are you more the type that prefers to meet and chat with people online? Either way, your skills are going to come in handy if you’re creating an email nurture sequence to entice new subscribers to become paying customers! In business, it’s critical to always follow up on things. If you leave potential customers and clients to their own devices, the chances are that they will get distracted by their daily lives. To keep them as active prospects, you need to nurture the relationships. A…
Read More
Do you have the right tools to run your online business? With countless businesses shifting to online-only, many long-time small business owners are worried that they might not have the tools they need to manage their business effectively. Keeping on-track when you’re working from home can be challenging, and without the right resources, it’s much, much harder. Thankfully, I’ve been working from home for years, so I can help. Here are some of what I consider to be indispensable tools for any online business, small, medium, or large. What’s even better is that most of them are 100% free for…
Read More
What’s inside your small business toolbox? My husband and I are currently in the process of building a vacation house. And if there is one thing I’ve learned, it’s that there is a right tool for every job! This adage is true even in the small business world. There is a tool out there perfectly suited to every task. You only need to find it! And when you do, that tool could save you a crazy amount of time at your small business! Lacking time is one of the biggest challenges I face as a small business owner. There are…
Read More
Congratulations, you’ve landed the client of your dreams! Now the trick is to keep them! Being a small business owner is a series of ups and downs. One minute, you’re on top of the world, doing the work you want to do with tons of clients. The next minute, some of those clients drop off, leaving you scrambling to find new ones. (Unless of course, you are ALWAYS marketing in the background!) However, at times, it can be like the world’s most un-fun roller coaster. As you gain more experience. You realize that the trick is to build up a…
Read More
