How to Decide Which Social Media Platforms Your Business Should Use + Free Checklist

By Jennie Lyon / February 25, 2017

Social media gives a small business the opportunity to get noticed like nothing else before it in the world of advertising. Social media networks like Twitter, Facebook, and Instagram offer multiple ways to promote your business. Free options abound, like posting status updates and photos for your followers to see, and if you’ve made them really compelling, share them with their followers. Social media platforms also represent one of the most effective places to spend your advertising budget, thanks to their sophisticated targeting algorithms. I always recommend making social media marketing a pillar of any small business’ plans for attracting…

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It’s Almost a New Year: Build Your Virtual Team Now

By Jennie Lyon / November 29, 2016

Do you have the right team in place to support your business? Your goals probably involve the growth of your business, taking on new clients, expanding your services or product line, tackling more and larger projects, etc. No small business owner wants to get stuck in a rut or have their business stagnate. However, growth means more work. A lot of small business owners view hiring an additional person to work on their business as a scary prospect. They worry about paying a salary, whether their need for support will remain consistent enough to warrant the commitment of a new…

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Gratitude: What are You Thankful for in Your Business?

By Jennie Lyon / November 22, 2016

It’s Thanksgiving week, which means it’s a good time to focus on the things in our lives that we’re grateful for. Owning and running a small business can sometimes be challenging or draining, but there are so many wonderful things about it that make the trials worthwhile. I always try to remember to think on all the parts of running my own business that fill me with gratitude and appreciation for the work I do and the people I work with. Especially around holiday time, when the themes of thankfulness and love are so prevalent, I find it makes me happy…

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Showing Client Appreciation is Essential and the Holidays are the Perfect Time!

By Jennie Lyon / November 8, 2016

Clients are the heart of your business, and you can’t afford to take them for granted. Without your clients, your business wouldn’t exist, so you always need to be considerate of their needs and appreciative for their patronage. The benefit to showing clients your appreciation is that it builds a strong connection with them, encouraging return business and making it more likely that they will refer others to you. Good client care is fundamental to the success of every business! While there are actions you can take year-round to let clients know how much you appreciate their business, the holidays…

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Planning Ahead: How to Set a Short & Long Term Business Flow

By Jennie Lyon / November 1, 2016

Planning ahead of time is one of the most important skills for a business owner to develop, because the success of any small business depends on how well it flows. Unfortunately, most people are only good at planning a day or two in advance, or for the very long term—setting goals for the year or beyond. It is merging the two, and sticking to a plan for the week or month where most people get tripped up in their calendaring and organization. Successfully planning ahead and maintaining business flow becomes even more difficult around the holidays, where clients and collaborators…

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Are You Ready for the Busy Season? Partner with a Virtual Assistant Before the Rush!

By Jennie Lyon / August 9, 2016
Are you ready for the busy season? Partner with a VA before the rush

Many small business owners first try out the services of a virtual assistant when they want to take a longer summer vacation and need someone to handle client care and social media while they’re away. While this is a completely legitimate way to utilize a virtual assistant, there are so many other things they can help with after the summer is over! [Tweet “A virtual assistant can free up large blocks of time, so you can focus on expansion.”] With September comes more business, and more work on a day-to-day basis. For a “solopreneur”, that can mean long hours and…

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Prepare for the Busy Months Ahead with a Virtual Assistant this Summer

By Jennie Lyon / August 4, 2016
Prepare for the busy months ahead with a virtual assistant this summer

Things tend to slow down for a lot of small businesses during late summer, but the smart entrepreneur knows this brief respite from constant client care and project work is the perfect opportunity to really work on improving systems and making changes to the way their business functions. When there’s less daily grind to get through, you have the chance to take a look at how your business is performing, plan for the future, and set new long-term goals. Last week we talked about how to use the slow period to integrate a new virtual assistant into your team, and…

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Time to Revamp your Website? A Virtual Assistant Can Help

By Jennie Lyon / June 21, 2016

In days past, it used to be that a potential client’s first impression of your business was your office. Just from the way it looked from the outside, they would instantly make a judgement. Your office was the first thing they had to go on about your professionalism, attention to detail, and level of success. But in today’s business world, a potential client’s first impression of your business is no longer your office. It is your website! [Tweet “In today’s business world, a potential client’s first impression is your website!”] Your website should be a portal into your entire business.…

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What Parenting Can Teach You About Business & Entrepreneurship

By Jennie Lyon / June 14, 2016

Just as we teach our children, they teach us. It is an old saying, but has a lot of truth in it. It doesn’t necessarily mean that your children impart knowledge to you. It means that, by taking care of them and helping them grow, we are building and practicing skills that make us better parents. Believe it or not, there are a surprising number of parenting skills and techniques that can actually prove invaluable when it comes to starting or grown your own business. Read on for some of my favorite ways that parenting can teach you to be…

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How to Stay Focused When Your Kids are Home this Summer

By Jennie Lyon / June 7, 2016

As entrepreneurs, we sometimes find ourselves pulled in many directions at once. Working from home can add a whole other dimension to this challenge. It can be difficult to keep focused on doing your job from home when your family is also competing for you time. This can be especially challenging when your children are home from school on summer break! So how can you keep focused when your kids are home this summer? Read on for some of my favorite tips! [Tweet “As an entrepreneur, how do you stay focused when your kids are on summer break? “] Create…

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