After reading a few posts here on the Jennie Lyon Virtual Assistant Services blog, hopefully you’re aware of what a Virtual Assistant is, what they can do for your business, and why it’s a great idea to outsource your work to one. The next step is to actually find a virtual assistant who you can work well with and is a good match for your needs. You need someone who you can trust with your business, and who has the necessary experience doing the sorts of tasks you’re planning to hand off. Now, you might be at a loss when…
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“Do what you love and you will never work a day in your life.”Easy words, but infinitely more difficult in practice. No matter how much you enjoy your job, there will always be stresses, problems, conflicts, and setbacks. At times, you might even find yourself asking the question “Why do I do this again?”. Thankfully, you can have a fresh start whenever you like and with it comes the opportunity to refocus on what you love about your job and make positive changes to minimize unnecessary stresses in the future. [Tweet “Delegation and outsourcing are the key to finding more…
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“Copy” refers to written information that will be published in a book, newspaper, magazine, website, ad, or on social media sites. Copy is a silent but powerful medium through which clients, prospects, and other businesses are introduced to and stay connected with your business. Without this written content, your business’ ability to represent itself would be limited to images, your brick-and-mortar store (if you have one), and personal interactions. As you have probably guessed, professional copy is an important part of your business! Many small business owners are experts in their own right, but few are also talented, effective…
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Staying in touch with your clients via email marketing tools ensures that you are always top of mind. Email marketing includes every email sent to build a relationship with your audience. There are many ways that email marketing tools can help your small business maintain professional, profitable contact with clients. At Jennie Lyon Virtual Assistant Services, we are very familiar with a handful of great email marketing applications. The following are the 5 software we use when partnering with clients on email marketing. [Tweet “Email marketing includes every email sent to a customer or potential client.”] 1. MadMimi MadMimi is a…
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“Branding”, a term that once meant simply stamping your business logo on everything, has evolved into the process of building a company’s identity and personality. While branding still involves developing a name and symbol or design that sets your business apart from the rest, it is so much more than that. Effective, strategic branding gives you an advantage over competitors and makes it possible for your company to target markets as tight or broad as you like. Because branding is so foundational to success, I thought I would offer a few more tips for creating a strong brand that I’ve…
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Technology has given us so many incredible things, like modern medicine, instant toast, and spaceships, for example. For me and many other entrepreneurs, one of the greatest gifts technology has given society is the virtual office. We now enjoy the ability to instantly access just about any person, piece of information, and resource imaginable—all from the comfort of a home office. In addition to the virtual container of the Internet, cloud-based small business software has made it possible to hold online calls and meetings, erect storefronts in cyberspace, and share schedules, data, and media of all kinds. Here are my…
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The decision to go into business for yourself is an exciting, liberating one that often sparks an endless stream of creative, imaginative business ideas. If you’re an aspiring entrepreneur, the brainstorming process is a fun and important step in making your dream of independent business ownership a reality. In the end, though, you’ll have to settle on one—at least to start with! Because entrepreneurs tend to be high-energy, inventive people, it can be a challenge to settle on one idea and to make sure the one you’ve chosen is the right one. By following these five steps, you’ll be well…
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In the past, the only businesses that were required to produce daily quality content were news, academic organizations, and entertainment companies. In today’s world of online branding and representation, all businesses are required to maintain professional, interesting content if they want to succeed and maintain contact with their market. Providing your audience and clients with relevant, regular content via social media platforms (including LinkedIn), blogs or professional articles, newsletters, and up-to-date websites strengthens your brand and builds your expert reputation. First thing’s first: your business must produce quality content. Grammatical errors, too casual of a tone, and content that is…
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For those who are unfamiliar, ezines are electronic newsletters or magazines that you email periodically to customers or clients who have opted in (signed up for the e-zine). Ezines allow you to stay in contact with your customers/clients while building a relationship of trust and interest. At Jennie Lyon Virtual Assistant Services, newsletter services are one of my specialties. If you are a small business owner who is new to ezines, here are a few basic do’s and don’t’s: DO: Include blog posts, special offers, and coupons Offer the ezine weekly or monthly, making sure that your business can stay…
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