Staying in touch with your clients via email marketing ensures that your brand, business, and products are always at the forefront of their minds. In its broadest sense, email marketing includes every email sent to a customer or potential client because each and every interaction you have with a client becomes an opportunity to build trust, develop a relationship, inform clients about new services, or promote your brand. From ezines to contact management, there are many ways that email marketing software can help your small business maintain professional, profitable contact with clients. At Jennie Lyon Virtual Assistant Services, we are very familiar with a handful of great email marketing applications. The following are the 5 software we use when partnering with clients on email marketing.
MadMimi is a great software for creating ezines and email campaigns for your small business. It allows business owners to deliver professional, elegantly designed emails and newsletters quickly and easily—it is super user-friendly! MadMimi also has built-in features for web forms, audience management, tracking, and support.
AWeber is a permission-only email marketing service that helps small businesses communicate more directly and profitably with clients. One of AWeber’s goals is to help you, the business owner, build relationships with clients in order to convert visitors into loyal customers. Among its contact and email organization features are importing, editing, and maintaining contacts, creating emails and web forms, and tracking email performance.
3. Constant Contact
Constant Contact includes many of the same features as the other applications as well as the ability to set up and track surveys, events, and social campaigns. Its added features make it an email marketing system that also offers more in-depth market research tools and data than some of the other applications available so that small businesses can respond to client engagement and get results.
With MailChimp, small businesses can import contact lists, create simple opt-in forms to their website, create ezines and post ezines to Facebook and Twitter, add promotions, and create campaigns and auto-responders. It’s a simple, easy-to-use software for just about any business with basic email marketing needs.
Infusionsoft is a small business sales and marketing software that is great for ecommerce businesses. Among its many features are affiliate program and referral management, shopping cart organization and management, order and sales form management, maintaining opportunity records, product creation and management, email and broadcast creation, reports, and 3rd party integration and add-ons.
If you’d like to talk about how I can help bring all of your digital marketing up to date, please contact me for a free consultation!