For entrepreneurs who own a small business, a marketing strategy has to be successfully developed and implemented in-house. We don’t have the luxury of being able to hire marketing firms or often even have an entire team at our disposal for marketing our business! However, with the right components, a marketing strategy for a small business can be very successful. [Tweet “A good marketing strategy can provide fast growth with little monetary investment.”] As a long-time, successful small business owner who does her own marketing and develops marketing campaigns for clients, I’ve learned a lot about what you should focus…
Read MoreFor a small business, building up a large mailing list of people interested in your products and services is one of the best marketing tactics you can invest your time in. An email list can consist of current and previous clients, but the majority of it should be made up of prospective clients. Email marketing is one of the most effective ways of reaching a targeted audience, because potential clients will only sign up if they’re interested in something you’re offering. [Tweet “For small businesses, email marketing is a high-impact, low-cost way of getting your message heard.”] I know when…
Read MoreProbably the single most helpful tool any entrepreneur can use to ensure the success of their venture is a business plan. Think of it as your road map to successfully running a small business. It will help you clearly envision your goals, and show you how to reach them from where you are. A business plan is essential for those starting a new business, but it is also helpful for established businesses to make one. You may gain new insights into how your business is running, and where you can make changes to improve efficiency and make more room for…
Read MoreDo you have the right team in place to support your business? Your goals probably involve the growth of your business, taking on new clients, expanding your services or product line, tackling more and larger projects, etc. No small business owner wants to get stuck in a rut or have their business stagnate. However, growth means more work. A lot of small business owners view hiring an additional person to work on their business as a scary prospect. They worry about paying a salary, whether their need for support will remain consistent enough to warrant the commitment of a new…
Read MoreIt’s Thanksgiving week, which means it’s a good time to focus on the things in our lives that we’re grateful for. Owning and running a small business can sometimes be challenging or draining, but there are so many wonderful things about it that make the trials worthwhile. I always try to remember to think on all the parts of running my own business that fill me with gratitude and appreciation for the work I do and the people I work with. Especially around holiday time, when the themes of thankfulness and love are so prevalent, I find it makes me happy…
Read MoreClients are the heart of your business, and you can’t afford to take them for granted. Without your clients, your business wouldn’t exist, so you always need to be considerate of their needs and appreciative for their patronage. The benefit to showing clients your appreciation is that it builds a strong connection with them, encouraging return business and making it more likely that they will refer others to you. Good client care is fundamental to the success of every business! While there are actions you can take year-round to let clients know how much you appreciate their business, the holidays…
Read MorePlanning ahead of time is one of the most important skills for a business owner to develop, because the success of any small business depends on how well it flows. Unfortunately, most people are only good at planning a day or two in advance, or for the very long term—setting goals for the year or beyond. It is merging the two, and sticking to a plan for the week or month where most people get tripped up in their calendaring and organization. Successfully planning ahead and maintaining business flow becomes even more difficult around the holidays, where clients and collaborators…
Read MoreThe slower summer months are made for taking on new employees for your business, such as a virtual assistant. While many folks are on vacations, and most customers or clients are too busy enjoying the nice weather and the many activities that come with it, you can take the time needed to help a virtual assistant become acquainted with your brand and business goals. Instead of waiting around, looking at your empty inbox, and wondering whether there’s anything more productive you could be doing than taking your third coffee break of the day, why not use this time to train…
Read MoreSometimes the dip in work during late summer can seem defeating, but it can also represent a golden opportunity to devote yourself to growing your small business. Attracting repeat customers and new clients can be done year round, and putting yourself out there now can help to improve numbers for the rest of the year. Utilize the slow season to boost your business, read on for tips to get things booming again come fall. Network LocallyIn this day and age of being able to run a business almost entirely online, and rarely needing to have face-time with clients or other companies…
Read MoreIn days past, it used to be that a potential client’s first impression of your business was your office. Just from the way it looked from the outside, they would instantly make a judgement. Your office was the first thing they had to go on about your professionalism, attention to detail, and level of success. But in today’s business world, a potential client’s first impression of your business is no longer your office. It is your website! [Tweet “In today’s business world, a potential client’s first impression is your website!”] Your website should be a portal into your entire business.…
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