Why Your Business Needs an Ezine and What to Include in it

By Jennie Lyon / November 15, 2014

For those who are unfamiliar, ezines are electronic newsletters or magazines that you email periodically to customers or clients who have opted in (signed up for the e-zine). Ezines allow you to stay in contact with your customers/clients while building a relationship of trust and interest. At Jennie Lyon Virtual Assistant Services, newsletter services are one of my specialties. If you are a small business owner who is new to ezines, here are a few basic do’s and don’t’s: DO: Include blog posts, special offers, and coupons Offer the ezine weekly or monthly, making sure that your business can stay…

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