In today’s unpredictable economic climate, it’s more important than ever to put your clients first. Your clients ARE your business, so offering them real value is essential to the long-term financial stability of your business. Additionally, clients who do not feel valued themselves will not spend their hard-earned dollars on your products or services—period! Here are three big ways your business can put clients first. [Tweet “Clients who do not feel valued will not buy your products or services—period!”] 1. Meet Their NeedsInstead of racking your brain for new ways to improve your product or service to turn a better profit,…
Read More
Despite the growing popularity of virtual assistants and employees, many business owners have never even considered hiring a virtual assistant because of budgetary fears, a desire to be the only steering their company, or one of many other reasons. The truth is that partnering with a virtual assistant can not only increase profits but can also offer you even more control over your company’s future. While US-based virtual assistants charge higher hourly rates than you’d pay an in-house employee, they also work less and work faster, so in the end you’re paying less money for better work. A virtual assistant…
Read More
I learned a long time ago that I am the type of person who needs to exercise every day. I tend to be a workaholic, so exercising is something I need to do to keep my life balanced. It has been a life saver for me. I have always started my day with a workout routine, mostly a combination of weigh-training and aerobics at home. My body responds very well to this type of exercise–until it doesn’t anymore. This usually means that after a few weeks or months, I would injure my knee to the point where I am not only unable to…
Read More
Facebook, Twitter, and LinkedIn are no longer the only social media platforms businesses should have profiles on if they want to engage their market online. The past few years have seen a shift towards visual social media content—the kind that sites like Pinterest and Instagram provide. Savvy businesses have taken advantage of this shift by promoting their brand through visual content on all of the above platforms, as well as through impactful, relevant images, videos, and graphics on their website. There are two big reasons why this shift towards visual content is taking place and why your business will…
Read More
Most small business owners go it alone—for a while. You probably spent (or are still spending) all of your free time, money, and energy working because you haven’t felt you could afford an employee. If you’re finding yourself burned out, it’s time to partner with a virtual assistant! Virtual assistants can actually save you time and money, making it possible to grow a successful business without neglecting your personal life. In previous blog posts, we’ve discussed the big reasons why you need a virtual assistant. Also, how partnering with one can strengthen your foundation. And don’t forget how a…
Read More
Your business website is your online storefront, and the first impression you offer visiting and prospective clients. Obviously, it’s of utmost importance that your site is one that invites clients to visit and one they enjoy returning to. Here are my essential elements to include in your small business website. Functional and Easy to Use Your website MUST be easy to navigate and use and, of course, needs to be fully functional. Your shopping carts need to work and be free of bugs, links need to work, and your contact forms must send messages to the right place. Additionally, if…
Read More
As entrepreneurs, we put enormous amounts of time, energy, and money into creating and building our businesses and creating a positive brand reputation. So why does our business sometimes struggle or experience unexpected dry spells? If you’ve stopped receiving inquiries from prospects and repeat business from existing clients, your brand reputation may be to blame. Despite our hard work and daily toil, even one bad review or negative comment on a blog can prove very detrimental to our reputation. Brand Reputation is Important As amazing as it seems that one or two pieces of negative information online or via word…
Read More
I would venture a guess that there hasn’t been a successful entrepreneur, athlete, world leader—anything—who didn’t want to throw in the towel at some point. Venturing out on your own and pursuing your dreams and passions is huge; it’s risky, new, exciting, and at times extremely challenging. The ability to stay inspired as an entrepreneur is absolutely essential to your success because, let’s face it, if being a lone wolf in the business world were easy a lot more people would be doing it successfully! Fortunately, some superhero entrepreneurs have gone before and paved the way for those of us…
Read More
Posting at least one article a week to your business blog is a great way to build your expert reputation and engage your target market through professional insights and useful information about your business. Most small business owners have a wealth of knowledge and expertise to share with their clients about their industry and what they sell, but not everyone knows how to craft an engaging, relevant blog piece using this information. I love to write, and have partnered with many entrepreneurs and large businesses alike to create original content on a variety of topics (you can learn more about…
Read More
Staying in touch with your clients via email marketing tools ensures that you are always top of mind. Email marketing includes every email sent to build a relationship with your audience. There are many ways that email marketing tools can help your small business maintain professional, profitable contact with clients. At Jennie Lyon Virtual Assistant Services, we are very familiar with a handful of great email marketing applications. The following are the 5 software we use when partnering with clients on email marketing. [Tweet “Email marketing includes every email sent to a customer or potential client.”] 1. MadMimi MadMimi is a…
Read More
