Need a Vacation? A Virtual Assistant Can Make it Possible

By Jennie Lyon / May 31, 2016

Here is an important question to ask yourself: How long has it been since you last had a vacation? If you need to put any thought into it, it has probably been far too long. Time away from work revitalizes us and keeps us energized and passionate about what we do. Vacations can be the perfect time to reconnect with your family and friends, see new places, or simple to explore some of your old habits like camping, hiking, skydiving… But the little voice in the back of your head is probably saying “But I am the only one who is holding…

Partner with a Virtual Assistant to Scale Your Brand

By Jennie Lyon / April 26, 2016

When you are starting a new business or scaling your existing one, everything can be overwhelming. You are now your own boss, you have to provide your own direction! That direction usually heads to greater demands, pressures, and time crunches. The pressure certainly doesn’t lift once your company starts gaining success either. There will be hundreds of essential tasks pulling you in different directions. How do you know when you have too much on your plate? A clear sign is when otherwise enjoyable or important tasks get put aside, simply because you don’t have the time. For example, if you…

Tools for Organizing your Virtual Team to Streamline Operations

By Jennie Lyon / April 12, 2016

When partnering with a virtual assistant to streamline your business, you want to make the most of the time you’re paying them for. There are a number of useful tools for organizing your virtual team that can help you streamline your partnership with your virtual assistant. These range from materials you can create yourself, to apps and websites for project or schedule management. Some of the ones I use in my business are listed below, along with other suggestions to make your life easier when partnering with a virtual assistant. Procedure ManualsI’ve written about procedure manuals before in more detail,…

5 Steps for Organizing Your Workspace for Efficient Workflow

By Jennie Lyon / March 15, 2016

Regardless of whether you’re running a small business from home, working in shared office space, or still sitting in a cubicle at a large company, having an organized work space is beneficial for both your mood and your productivity. Creating a focused, inspiring, energizing work space is important if you want to be industrious during the work day and have efficient workflow. A messy, disorganized, distracting work space will draw your attention away from the important tasks at hand, make you more prone to procrastinate, and cause low-level anxiety which is counterproductive to accomplishing your goals each day. [Tweet “Workplace…

How an Expert Virtual Assistant can Help Grow Your Business

By Jennie Lyon / March 8, 2016

The new year is well underway, and hopefully your business plans for the year are too. If you’ve been running your business for some time now, it’s easy to get comfortable doing things exactly the same way year in and year out. However, this comfort can be what leads to small businesses stagnating and ultimately failing to grow and scale themselves. If you’re worried that you might be taking the easy route and not doing enough to keep your business fresh and relevant to the current market conditions and customer needs, it might be time to consider looking for professional…

Take a Break After the Holidays to Launch Your Business to the Next Level

By Jennie Lyon / January 5, 2016

For many, the holiday season is a time to relax, be with family, and take a break from the ins and outs of the workplace. However, for small business owners and entrepreneurs, the holidays can be the busiest time of year. It’s an excellent time to reach out to clients, wish them good cheer, and keep them in the loop as to how your business is doing, and what you’re planning for the upcoming year. With all those potential customers and clients opening their wallets for Christmas, the stress of keeping them coming back can be a bit much. This…

Top 4 Tools for Engaging in Meaningful Conversation on Social Media

By Jennie Lyon / October 30, 2015

The days of simply reading and liking social media posts are over. The most active and engaged social media users spend time asking questions, starting conversations about topics that are important to them, and sharing content that is meaningful to them. If your business wants to engage in meaningful conversation on social media, you need these top 4 tools. 1. Be Professional But Not StiffThink of social networking as virtual cocktail parties: charm, wit, and jokes are encouraged while maintaining professional boundaries and keeping the conversation relevant to all involved. There is an element to this type of conversation that…

The Small Business Launch Checklist

By Jennie Lyon / October 13, 2015

If you’ve ever started your own business, you know that there are—or at least seem to be—an endless amount of steps to take to get your business up and running. If we listed them all, this blog post would quickly turn into a book! In this post, I am taking for granted that you already know what services or products you want to offer and how to finance your venture, and are ready to get the ball rolling. The following is my small business launch checklist. 1. “Paperwork”All small business owners need to go through the “paperwork” process of starting their…

Why Your Business’ Success Depends on Social Media

By Jennie Lyon / September 8, 2015

The impact social media has on online retails sales grows greater each year. While social shopping and sharing may only lead to a small percentage of sales, the number of sales is growing. Additionally, social media clicks, referrals, and shares accounts for more retail traffic than any other online route. Let’s take a look at the numbers to better understand how social media marketing and networking impacts your business. Facebook is the leading social commerce platform It is responsible for 50% of all social referrals and 64% of total social revenue. It is the #1 social platform for sharing articles,…

Partnering With a Virtual Assistant Saves You Time and Money

By Jennie Lyon / August 25, 2015

Despite the growing popularity of virtual assistants and employees, many business owners have never even considered hiring a virtual assistant because of budgetary fears, a desire to be the only steering their company, or one of many other reasons. The truth is that partnering with a virtual assistant can not only increase profits but can also offer you even more control over your company’s future. While US-based virtual assistants charge higher hourly rates than you’d pay an in-house employee, they also work less and work faster, so in the end you’re paying less money for better work. A virtual assistant…