How to Choose the Best Virtual Assistant Company for Your Business Needs

By Jennie Lyon / August 1, 2017
How to Choose the Best Virtual Assisant for Your Business Needs

If you do a search online, you will find that there are countless Virtual Assistant companies out there, each with their own specialties and strengths. There are Virtual Assistant firms that cater to huge, multi-national corporations and ones that specialize in specific industries like finance. When you are looking for a Virtual Assistant company as a small business entrepreneur, you need to make sure that you are getting one that can handle all of your business’ needs, has a solid amount of experience, and charges a reasonable price. You also want to make sure that they are flexible enough to…

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Write Better Email Blasts with Marketing Help from Your Virtual Assistant

By Jennie Lyon / July 11, 2017
Write Better Email Blasts with Marketing Help from your Virtual Assistant

Email marketing is an exciting and complicated arena in the field of business. For the affordable amount of money that you put into it, it can deliver remarkable results, with high levels of conversion. It can also be time-consuming and confusing to create a pitch-perfect email blast campaign. After you’ve worked so hard to develop a fantastic email list, you want to make sure that you will only be delivering them the best marketing blasts you can. An experienced virtual assistant can be the key to writing better email marketing blasts to send to your email list. With their copywriting…

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6 Steps to Designing a Successful Email Marketing Campaign

By Jennie Lyon / July 5, 2017

If you’ve been building a successful email list for your business, you’re probably wondering what is the best way to use it. If you have all of these people who want to hear about your business or product, how do you capitalize on it? Simple! You do it with a high-performing email campaign! A well-designed email campaign can be one of the most effective marketing tools in your arsenal, allowing you to reach your entire email list with a targeted message, informing your customers about a great sale or new product you’re offering. The trick is to get the email…

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Are you Staying in Front of Your Clients during Vacation Season?

By Jennie Lyon / June 20, 2017

For a small business owner, taking a vacation often depends on staying ahead of clients’ needs. You can’t afford to let things slip or have radio silence reign in your absence. I’ve always found that clients appreciate an entrepreneur who makes every effort to maintain continuous service no matter what time of year it is. However, that doesn’t have to mean skipping your vacation(s)! Some clients are wonderful, and understand that everyone needs a break now and then. Others may have (unrealistically) high expectations and not want to see any break in the service they receive from your business. You…

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4 SEO Tips for Shooting to the Top of Google Search Results

By Jennie Lyon / May 23, 2017

Getting your website in front of potential clients is essential for small business owners, and updating your web copy is the first step. Using search engine optimization (SEO) strategies is, in my experience, the quickest way to start getting more page views. SEO works on the algorithms that determine how to place a website in search result rankings. This means that the written content of your website, when properly optimized, brings in more potential clients! When a potential client searches for key terms related to the products and services your business offers, they are more likely to find your website…

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Goal Check-In: How is Your Business Doing?

By Jennie Lyon / April 4, 2017
Goal Check-In: How Is Your Business Doing?

Have you been meeting the goal or goals you set for your small business this year? Is something holding you back from making progress? Back in January, I talked about the importance of setting actionable goals and checking in on them regularly. Consider this your check-in if you’ve fallen off the wagon already! Even if you’re sticking to and completing your goals, I hope you’ll find this article useful for the goal revision strategies. Plus, at the end of this post, you can download my Goal Check-In Worksheet to help guide your check-in process. [Tweet “Hard data shows that business…

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Business Quiz: Is it Time to Hire a Virtual Assistant?

By Jennie Lyon / February 16, 2016

As an increasingly busy entrepreneur, how many hats do you wear? There are just so many aspects to the modern business world, it can often feel like you’re working 4, 9, 12, or even 15 or more different jobs. You’ve probably considered that eventually you’ll reach the point that you’ll need to get some help, or if you haven’t thought it about it yet, it’s a decision worth some consideration. It may be time to hire a virtual assistant. [Tweet “As an increasingly busy entrepreneur, how many hats do you wear? “] Here are some questions to ask yourself to…

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5 Steps to Prepare for a Successful Virtual Assistant Partnership

By Jennie Lyon / November 6, 2015

When the time comes to grow your business, partnering with a virtual assistant can be one of the most beneficial, life changing steps that you can take on the path to your entrepreneurial success. A well-matched virtual assistant should be like a business partner who is invested in the success of your business. Investing in the proper systems and making time for the on-boarding process can be the key to accomplishing your business goals. When you prepare and invest in the partnership with your virtual assistant, it can be like joining forces, increasing your productivity by more than 50%. When…

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