More and more small businesses these days are home-based or physically scaled down, operating out of a small office with minimal equipment. Additionally, more businesses start with modest budgets and aim to cut overhead costs in order to develop into successful startups more quickly. Because small businesses still need a team to operate, the cost-effective, simple solution is to partner with a virtual team of workers instead of staffing an office with salaried employees, which requires a bigger office rental, bulkier payroll, and an HR department—to name a few things. Even though virtual support teams are non-traditional (though they are…
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Whether it is to spend more time with family, to make a better living, or simply follow a passion or skill set, so many women these days are making the move into independent business ownership. As exciting as the decision to work for yourself is, it can be daunting when you realize how much work, dedication, and patience are required for success. You may have well-meaning friends or peers who have attempted to encourage you by saying that it can take months—or years—for your business to get off the ground or that starting out is hard for everyone. Meanwhile, you…
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I have been a small business owner for a long time and have partnered with dozens of other successful entrepreneurs. Through my own personal experience building my company, as well as helping the successful people I partner with, I have learned a few things about successful small business branding. Here are 4 branding tips that every entrepreneur can use. 1. Know Your NicheUnderstanding your target market is absolutely key to knowing how to market to them. In today’s economy, successful marketing means that a brand is more than a fancy logo or enticing slogan; in order to engage clients businesses must…
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As more and more people go into business for themselves, more and more people are working from home. Working from home offers many benefits, like eliminating your commute and freeing you from the distractions of co-workers. That said, working from home can prove more challenging than it looks at first glance. Here are 6 ways to make working from home work for your business. 1. Designate an Office Space This is step #1 for successfully conducting your business from home. Dedicating a specific space at home keeps you focused and serious about your business. Having a space that is designated…
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If you are an emerging small business owner or considering branching out on your own, you’ve probably given a lot of thought to the endeavor, weighing the pros and cons and wondering whether you have what it takes to work for yourself. Starting your own business can be overwhelming, but with the help of a virtual assistant team you can boost your confidence and set yourself up for success right from the beginning! The following are a few ways that partnering with a virtual team can benefit you and your budding enterprise. Help You Stay Energized and FocusedSomething every small business…
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Even if you’ve partnered with a virtual assistant or content manager to create your online business content (i.e. blog and social media posts) you’ll still need to come up with the topics that your online content will be about. As an entrepreneur, you are probably great at coming up with new ideas—for your business. Coming up with topics to address for your audience may not be as easy. When you live, breathe, and move in your business every day, you have an unlimited amount of information about your principal service or product; it can be challenging to know what information…
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Owning and running your own small business means that your attention is on your work 24 hours a day: what needs to get done, what’s most urgent, what you’ll respond to first tomorrow morning. It’s almost like taking care of in infant! If you’re a woman who owns her own business and is also expecting a child, you may feel as if you’re about to have two babies to care for. Since there are only 24 hours in a day, like women in most work settings you are probably planning to take a few months off, if not more. You…
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When you have an entire business to run on your own—or with a small staff—there’s always a LOT to get done. Time management is one of the biggest challenges small business owners and entrepreneurs face on a daily basis. With a little planning and discipline, though, your days can run smoothly and calmly—and you can still get everything done. Here are 5 time management tips for busy entrepreneurs like yourself. 1. Make a List & PrioritizeAs an independent business owner, you probably have a running list at any given time of about 1,000 things that need to get done. Some…
Read MoreVirtual concierge services are popping up all around as individuals and business owners seek to outsource tasks and planning in a cost-effective and professional way. You’ve probably heard the term but may be unsure what virtual concierge services are. A virtual concierge does many of the things an in-person concierge would do—make travel arrangements, send cards and correspondence, plan events—except that virtual concierges perform these duties for multiple industries and businesses instead of just one—traditionally a hotel or hospitality business. In my virtual assistant business, I offer both virtual assistance and concierge services. Concierges typically focus on client relations and…
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From business plans to budgeting and all the hundreds of details in between, starting a business is a huge undertaking. Not only are you embarking on a new venture that involves a lot of time, money, and energy, you’re also taking a leap of faith—in yourself, the economy, and your market—by pursuing a passion or interest in the form of a business. And to that I say congratulations! Many creative, talented, business-minded individuals dream about branching out on their own but few try. Here are three initial tools for anchoring your startup. 1. Know the Basics Even though you wouldn’t…
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