Content marketing has changed how potential customers research and consider buying your products. The content marketing funnel visualizes people’s journey, and good content supports this journey. This strategy gives you a better chance of converting a potential customer into an actual customer. Creating content that converts is the number-one objective of the content marketing funnel. Content marketing is a powerful way to interact with our target audiences. But, not all interactions are created equal. Before we can successfully optimize conversion points, we need to treat conversion as part of a larger customer journey and create an appropriate touchpoint for conversion.…
Read More
Blogging is an exciting place to be right now. With the ability to reach a massive audience at no cost, it seems like everyone and their mom is starting up a blog. But it’s not as easy as it looks. Most bloggers make money by displaying ads or affiliate products on their blogs. However, it’s challenging to sustain a business like this. The key to either monetizing your blog or building a successful blogging business is to develop and create your own product(s) that you can sell. This will give you more opportunities for success and the chance to get…
Read More
Social media marketing is changing the nature of conversations between brands and their customers. It’s not just a matter of keeping up with the times anymore — if you want your brand to survive, you need to be at the forefront of social innovation. But how do you stay on top of trends and deliver the right tone of voice to your audience? Today, brands need to be human on social media more than ever. Empathy is the strongest form of marketing, and today’s customers demand it. Brands shouldn’t just be about products — they should be about the causes…
Read More
What is organic social media? Organic social media is any social media without advertising. This means that people only use interacting with their audience to grow a following media following. By using free tools to communicate, organic marketing strategies are no less important than using paid advertising. Social media is an important tool for any company, but it’s difficult to get the hang of. You need to establish a content strategy that focuses on creating and promoting posts engagedly. It’s also essential to remember that you are your best advertisement. After all, 92% of people trust peer recommendations above all…
Read More
LinkedIn is one of the most powerful free tools on the web. It’s a great way to network, get noticed, and meet new people. But it’s only as good as its profile. You can’t update your profile unless you know how to use it right. And you need to know a few things before you begin. The first thing you need to do is set yourself apart from everyone else, no-brainer right. I mean, everyone has a LinkedIn profile. They’re all there, but yours needs to stand out. People are searching for you. When they find you, they’ll think about…
Read More
You hear me talk about it all the time. An excellent marketing strategy ensures that you target the right audience. Period. Not only does it allow you to build your brand organically, but it also creates a community of loyal customers. Webinars got a bad rap at one time; it was serious overkill. BUT, they are not to be discarded just yet. So let me ask you, when planning your marketing strategy did you include webinars? If not, you need to. Here’s why. With COVID restrictions, remote working conditions, and a need to stay informed, webinars’ popularity grew over the…
Read More
You’ve done all the hard work to generate buzz, built your email list, and crafted the perfect offer. So now what? One of the most critical aspects of planning your launch is your email sequences. The internet and every launch expert have their own strategy tips on how to convert your offer at the highest numbers possible. But, here’s the kicker… copying someone else’s offer has no value because your audience, you, and your offer are different. If you have been following me for any amount of time, then you have heard me talk about how your ideal customer should…
Read More
Every user has their pain point, and they’re looking for products or services that can help them address that pain point. Make the right first impression, and you have a chance to convert your potential customer into an actual customer. But your efforts to build relationships with your leads don’t stop there. That’s how you begin to nurture your leads, so they buy from you when they are ready. I call this your lead generation strategy. A lead generation strategy is crucial for any level of business. Why? Because, without one, you’ll rely on your ICA to find you, and…
Read More
You know how it feels when you’re talking to someone, and they just aren’t listening? It’s almost like they can’t hear a word you’re saying or that they are in their own world. The same thing happens in marketing, believe it or not, especially when it comes to crafting a compelling message. When it comes to marketing, sometimes it feels like you’re invisible. You’ve invested time and energy into creating content, writing marketing emails and posts, but the response is lackluster at best. No matter how hard you work, your prospects aren’t converting. As I have repeated time and time,…
Read More
It’s almost the first quarter of 2022, and ‘momentum’ is a worrying word if you want your business to stay competitive. To avoid slipping off the radar and being forgotten in a sea of competitors, it’s time to rethink your goals for this quarter. What worked last quarter won’t necessarily work again, so take a look at your business and where you think it could benefit from new motivation. With so much change, it’s hard to know what works and what doesn’t. But if you make time for innovation each quarter, you’re sure to stay relevant. With constant change comes…
Read More
