5 Steps to Auditing Your Social Media for Influencer Attraction

By Jennie Lyon / April 13, 2021
JLVAS -5 steps to auditing your social media for influencer attraction

How many influencers do you follow on social media? A social media influencer is one of those concepts that no one saw coming at the birth of social media. Today, influencers are more important than ever when it comes to marketing! Attracting influencers to your social media channels should be a key component of building your following. Getting a retweet from someone big in your industry can instantly bring many followers to your accounts! Of course, that’s easier said than done. And before you get to that point, you need to make sure that your social media is in fantastic…

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Sales Funnel Not Converting? A Virtual Assistant to the Rescue!

By Jennie Lyon / April 6, 2021
JLVAS New Blog Images-Sales Funnel Not Converting Virtual Assistant to the Rescue

Do you have a sales funnel? How successful is it? Are people even getting into the funnel? If so, are they converting? These are a couple of things I want to talk about today, how to successfully get people into your funnel. And once they are in the funnel, getting the to convert!   I’m going to cut right to the chase here: Sales funnels aren’t easy to build. They are the culmination of dozens of digital marketing strategies working together to guide customers to your “door.” There are many moving pieces involved, and if one of them fails to work,…

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5 Ways a Virtual Assistant Can Fill Your Webinar

By Jennie Lyon / March 30, 2021
JLVAS 5 Ways a Virtual Assistant Can Fill Your Webinar

Do you ever worry that no one will show up at your webinar? Don’t worry; it’s a super common fear. Performers, speakers, politicians, and others who do public speaking always worry that, after weeks of preparation, that there will be no one in their audience. It’s the same for small business owners who decide to put together their very first webinar. But that doesn’t need to happen. With adequate webinar launch planning, a digital marketing strategy that includes content marketing, email marketing, and social media marketing and advertising, you can fill your webinars with prospective clients, just waiting to be…

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Email Marketing vs. Social Media Marketing? Which is Better?

By Jennie Lyon / March 23, 2021
JLVAS-Blog-Email marketing cs social media marketing

I get asked this question all of the time! Should I focus on social media marketing or email marketing? Which one is more important for my online business?  Ok, I am going to preface this by saying that I absolutely love social media marketing. The arrival of Facebook, Instagram, Pinterest and other social media networks we use today completely changed what digital marketing meant for small businesses. Before that, your digital marketing options were limited. There was your homepage, landing pages, and maybe pop-up ads on some websites, and that was it.  Social media changed all that. It allowed small…

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5 Surprising Ways a Graphic Designer Can Boost Your Business

By Jennie Lyon / March 16, 2021
JLVAS-5 Surprising Way a Graphic Designer Can Boost Your Business

Do you have any art hanging in your home? From the time when you’re a teenager, putting up posters of bands and movies, to when you’re an adult, putting up paintings, we all love being surrounded by lovely visuals! That’s certainly true in digital marketing. Every ad (even ones that are 95% text) uses graphic design to make them attractive to the eye. That’s the whole reason why we have different kinds of fonts! As a copywriter, believe me, Times New Roman can get a bit boring after a while… Most small business owners obviously can’t afford a full-time graphic…

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5 Ways to Use a Virtual Assistant to Create Content

By Jennie Lyon / March 2, 2021
JLVAS -5 Ways to Use a Virtual Assistant to Create Content

What do you think when you hear the words “content creation.” Whenever you sit down at your desk to write something, you are arguably creating content. Whether that be a private email, a newsletter for your business, or a public blog, it’s all content. The only difference is the audience that the content is meant for.  Content creation is one of the most time-demanding aspects of being a small business owner. You can eat up an entire afternoon by writing a blog post, trying to fine tune every detail to get your message across to your audience. Or what if…

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How to Kick Your Income Into High Gear with a Sales Funnel!

By Jennie Lyon / February 23, 2021
JLVAS - Kick Income into high gear with sale funnel

Are you consciously aware of how you purchase products and conduct sales transactions?  I’m not talking about the process of paying for the items in your cart. I mean the process that begins the moment you become aware of a product or service to the moment that you use it. It’s known as a sales funnel, and you need to be mindful of it for any marketing strategy to work.  Sales funnels are essential for any business that sells its products or services online. They are one of the most important pieces of automation that you can invest in. They…

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6 Ways to Drive Organic Free Traffic to Your Website

By Jennie Lyon / February 16, 2021
6 Ways to Drive Organic Free Traffic to Your Website

When it comes to website traffic, organic is my favorite, and not just because I run an earth-friendly eco-blog!  In digital marketing, organic traffic refers to folks who visit your website from unpaid sources, like Google searches or regular social media posts. Unlike paid traffic that comes from Facebook ads and other kinds of advertising, organic traffic is, well, free! That is, free in terms of money. You do need to invest time, effort, and energy into generating organic traffic, but the payoff is more than worth it. There are dozens of ways to boost organic traffic to your site,…

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5 Ways a Virtual Assistant Can Boost Your Facebook Ads + Free Workbook

By Jennie Lyon / February 9, 2021
5 Ways A Virtual Assistant Can Help Boost Facebook Ads

The beauty of social media marketing is that a small business can make a major impact… with the right ads! Facebook has become one of the most indispensable digital marketing outlets for small businesses. Not only does it give them access to a potential audience of billions, but it’s also super cost-effective. Anyone can create a Facebook ad that can be seen by thousands of people every day; you only need to know how to do it effectively.  Or you could always hire a virtual assistant to do that work for you! Rather than needing to worry about researching your…

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5 Ways to Automate the Important Parts of Your Business

By Jennie Lyon / February 4, 2021
5 Ways to Automate Your Business

How often do you find yourself overwhelmed by your daily to-do list? As a small business owner, I know how quickly a to-do list can balloon to impossible lengths. There are always so many things to get done and only so much time to do them.  When you run a small business, countless small tasks are on your shoulders as you must likely wear several different hats. In larger organizations, these tasks would be the responsibility of dedicated employees, but you likely can’t accord a full-time worker to take care of your social media, for example. While hiring a virtual…

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