Tag Archives | content marketing

How to use storytelling in your marketing copy to drive sales

How to Use Storytelling in Your Marketing Copy to Drive Sales

Did you love bedtime stories when you were a kid? Storytelling is an intrinsic part of being human. We thrive on stories and crave the journey that a great story can take us on. Storytelling is more than just entertainment, it is a part of how we communicate with each other. When I say, “storytelling”, […]

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5 Marketing Mistakes that keep you from having high paying clients all year

5 Marketing Mistakes That Keep You From Having High Paying Clients All Year

As a self-employed entrepreneur, you know that the overall goal is to reach that sweet spot of a steady flow of business with a solid clientele you love. To accomplish this, it’s worth reconsidering the methods you use to market your services effectively and stand out as a pro in your field. Even if you […]

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Best Practices for Email Marketing Without Annoying Your Clients

The 6 Best Practices for Email Marketing Without Annoying Your Clients

Get contacted by any Nigerian princes lately? How about being sent an exclusive offer for cheap Canadian drugs? Or a free trip to Jamaica if you just fill out a survey? Spam email is an epidemic that has existed since the earliest days of the internet and, despite promises every few years, it doesn’t appear […]

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Content to Include in your email marketing campaign to hook your clients

Content to Include in Your Email Marketing Campaign to Hook Your Clients

  Have you ever wondered what makes the difference between a great email marketing campaign and an unsuccessful one? A successful email marketing campaign depends on many factors, from the size of your email list, to the products or services you are promoting, to the service you use to send them out (I use Mad […]

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6 Steps to Creating a Media Kit that Will Impress Your Potential Clients

6 Steps to Creating a Media Kit that Will Impress Your Potential Clients!

“A picture is worth a thousand words.” Boy, how about that old cliché, huh? It’s just one of those phrases that gets thrown around, without any real through as to what it means. Well, I am going to reclaim that phrase because it is a truly fantastic piece of advice for small business owners. When […]

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Free-Webinar-Checklist

How a Virtual Assistant Can Help You Launch a Successful Webinar

Seminars are a staple in the business world. The problem is that seminars are expensive and somewhat inconvenient affairs that, although useful and informative, sometimes only attract limited audiences. But today, thanks to the power of technology, anyone can reach a much wider audience around the world! Using a real-time video conference, known as a […]

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How a Virtual Assistant Can Help with Your Next Big Launch

How a Virtual Assistant Can Help with Your Next Big Launch

Product launches are exciting for small business owners, whether they’re for a new webinar, e-book, online course, or physical product. Seeing the results of your labor being used and appreciated by dozens, if not hundreds or thousands of people, is extremely satisfying! However, it’s also a lot of work to get to the point of […]

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5 Tips for Utilizing Your B2B Relationships for Social Media Exposure

5 Tips for Utilizing Your B2B Relationships for Social Media Exposure

Business to business (B2B) relationships can be valuable assets for a small business, especially when it comes to gaining exposure on social media. Cross promotion through social platforms is a great way to attract new followers and new clients. It’s an “I’ll scratch your back if you scratch mine” deal, though. You won’t get exposure […]

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Reputation-Management-Check

4 Steps to Creating a Successful Marketing Strategy

  For entrepreneurs who own a small business, a marketing strategy has to be successfully developed and implemented in-house. We don’t have the luxury of being able to hire marketing firms or often even to have an entire team at our disposal for marketing our business! However, with the right components, a marketing strategy for […]

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year

Steps to Make the Coming Year the Best Business Year Yet

Well, we’ve almost made it through another year! I hope it was as good for your business as it was for mine, although I have some great suggestions if you didn’t meet all of your business goals this past year. The perfect time is coming up, in the lull between holiday gatherings and the new […]

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