I’m sure that you’ve visited websites that read… a little bit oddly. They keep mentioning the same word or phrase over and over again. “If you’re looking for the best car repair in West Palm Beach, Florida, then you will want to visit our West Palm Beach car repair shop. We offer the best car repair service in West Palm Beach, Florida. WEST PALM BEACH!!!” This kind of search engine optimization is a holdover from the early days of search engines. Back then, they could be fooled into thinking that your site was a leading one simply by stuffing it…
Read MoreOk, I’m going to admit it. I… occasionally… binge watch Netflix. I know, I know, I’ve heard all the arguments against it. It ruins the show, it’s a waste of time, etc. But the fact is that it’s fun to binge watch a show with your loved ones (or by yourself with a giant bowl of popcorn). Binge watching has gone from something that only those who buy DVD box sets do to something that just about everyone does. You pick a show on Netflix, sit down on the couch, and enjoy the ride. But Netflix is only one option…
Read MoreRemember the old adage for those with gigantic cable packages? “300 channels and nothing’s on?” That certainly isn’t a problem anymore. Ignoring the phenomenon of cord cutting (I mean, how many people really want to pay for cable today?), you can find just about all of the entertainment that you want from Netflix, Amazon Prime, Hulu, YouTube and other video services. Streaming video has mostly replaced traditional cable, offering people the ability to watch whatever they want, whenever they want. You no longer have to scroll through guides to see what’s on. Instead, you just type (or speak!) what you…
Read MoreDo you hate writing? With content marketing on the rise as one of the most effective ways to reach out to customers, having strong writing skills is more important than ever. Being able to come up with a compelling and well-written blog post is often the cornerstone of any content marketing strategy. Not everyone enjoys writing. You might have had a bad experience back in school, where writing every single word could be an exercise in frustration. Because of this, many people have no idea how to write a great blog post. Well, good news because I’m here to help.…
Read MoreLet me ask you a hypothetical question. Imagine you are looking for a virtual assistant to help with your small business (a fairly good bet, seeing as you’re here right now). You narrow your choices down to two VAs. To make your decision, you bring up their websites. Both of the sites look good. They are cleaned and polished, not looking dated at all. There are lots of services offered, some solid testimonials, and the graphics and copy are all high quality. Ah, but then you visit the “Blog” sections. In one of them, you see that they haven’t updated…
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