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5 Marketing Mistakes That Keep You From Having High Paying Clients All Year

By Jennie Lyon / September 12, 2017
5 Marketing Mistakes that keep you from having high paying clients all year

As a self-employed entrepreneur, you know that the overall goal is to reach that sweet spot of a steady flow of business with a solid clientele you love. To accomplish this, it’s worth reconsidering the methods you use to market your services effectively and stand out as a pro in your field. Even if you are hugely talented, you probably won’t be able to draw in clients if you don’t use effective  marketing techniques. There are quite a few marketing mistakes that many small business owners and entrepreneurs make, even if they are in-the-know. Sometimes it’s because they’ve never had…

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The 6 Best Practices for Email Marketing Without Annoying Your Clients

By Jennie Lyon / July 25, 2017
Best Practices for Email Marketing Without Annoying Your Clients

Get contacted by any Nigerian princes lately? How about being sent an exclusive offer for cheap Canadian drugs? Or a free trip to Jamaica if you just fill out a survey? Spam email is an epidemic that has existed since the earliest days of the internet and, despite promises every few years, it doesn’t appear to be going away anytime soon. There are few things more annoying than spam email filling your inbox with unsolicited offers or attempts to scam you. As an entrepreneur, there is a good chance you know the frustration of your carefully crafted, targeted emails being…

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Content to Include in Your Email Marketing Campaign to Hook Your Clients

By Jennie Lyon / July 18, 2017
Content to Include in your email marketing campaign to hook your clients

  Have you ever wondered what makes the difference between a great email marketing campaign and an unsuccessful one? A successful email marketing campaign depends on many factors, from the size of your email list, to the products or services you are promoting, to the service you use to send them out (I use Mad Mimi, for the record). Designing a great email marketing campaign isn’t easy! But one of the most important parts is the content that you include in it. We aren’t just talking about advertisements here, we are talking about genuine and interesting content that will get…

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6 Steps to Creating a Media Kit that Will Impress Your Potential Clients!

By Jennie Lyon / May 16, 2017

“A picture is worth a thousand words.” Boy, how about that old cliché, huh? It’s just one of those phrases that gets thrown around, without any real through as to what it means. Well, I am going to reclaim that phrase because it is a truly fantastic piece of advice for small business owners. When you are talking with a client, even if you are engaging, interesting, and are offering them something really special, there is a chance that they might not be fully listening. That’s the problem with words, it can be easy to get lost in them. If…

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How a Virtual Assistant Can Help You Launch a Successful Webinar

By Jennie Lyon / April 25, 2017

Seminars are a staple in the business world. The problem is that seminars are expensive and somewhat inconvenient affairs that, although useful and informative, sometimes only attract limited audiences. But today, thanks to the power of technology, anyone can reach a much wider audience around the world! Using a real-time video conference, known as a webinar, small business owners can give a much more cost-effective talk. A webinar is basically an online seminar. It offers your clients a real-time connection to you; they actually hear you speak and can respond through chat. With the option for anyone in the world…

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How a Virtual Assistant Can Help with Your Next Big Launch

By Jennie Lyon / April 18, 2017

Product launches are exciting for small business owners, whether they’re for a new webinar, e-book, online course, or physical product. Seeing the results of your labor being used and appreciated by dozens, if not hundreds or thousands of people, is extremely satisfying! However, it’s also a lot of work to get to the point of launch, especially if you’re doing everything on your own. Make a big deal about your launch! Think Facebook ads and online promotions to mark the occasion. Click To Tweet Have you ever looked at other entrepreneurs and wondered how they get new products ready to launch…

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5 Tips for Utilizing Your B2B Relationships for Social Media Exposure

By Jennie Lyon / March 28, 2017

Business to business (B2B) relationships can be valuable assets for a small business, especially when it comes to gaining exposure on social media. Cross promotion through social platforms is a great way to attract new followers and new clients. It’s an “I’ll scratch your back if you scratch mine” deal, though. You won’t get exposure for nothing; whoever you’re working with will expect to be given similar exposure in return. This is great because it can strengthen a whole network of independent businesses and form long-lasting partnerships! Social media isn’t just for marketing to clients. Use it for connecting with…

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4 Steps to Creating a Successful Marketing Strategy

By Jennie Lyon / February 21, 2017

  For entrepreneurs who own a small business, a marketing strategy has to be successfully developed and implemented in-house. We don’t have the luxury of being able to hire marketing firms or often even to have an entire team at our disposal for marketing our business! However, with the right components, a marketing strategy for small business can be very successful. A good marketing strategy can provide fast growth with little monetary investment. Click To Tweet As a long-time, successful small business owner who does her own marketing and develops marketing campaigns for clients, I’ve learned a lot about what…

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Steps to Make the Coming Year the Best Business Year Yet

By Jennie Lyon / December 20, 2016
year

Well, we’ve almost made it through another year! I hope it was as good for your business as it was for mine, although I have some great suggestions if you didn’t meet all of your business goals this past year. The perfect time is coming up, in the lull between holiday gatherings and the new year starting in earnest, for you to take some steps for envisioning your next year in business. Come up with concrete plans and goals to make the New Year, your best year yet! Click To Tweet One of the key practices you should adopt if…

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It’s Almost a New Year: Build Your Virtual Team Now

By Jennie Lyon / November 29, 2016

Do you have the right team in place to support your business and meet its needs for the coming new year? When considering your goals for the upcoming year, they probably involve the growth of your business; taking on new clients, expanding your services or product line, tackling more and larger projects, etc. No small business owner wants to get stuck in a rut or have their business stagnate. However, growth means more work, and more work means you’ll probably need to hire at least one or two part-time team members in order to accomplish everything on time. A lot…

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