How large is your email list? Are you using a lead magnet to help it grow? Your email list is one of the most powerful resources you can have as a small business owner. More powerful than social media, more powerful than any other digital marketing effort! I tell my clients over and over again, you should always be growing your list in the background! You might be thinking well, that is easier said than done. How do I ensure that my email list is growing every single day? With a fantastic lead magnet! You know that free download that…
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Do you ever feel like there aren’t enough hours in the day? That’s usually what I hear from most small business owners. They start the day ready to blow through their to-do lists, but still have half the list left at the end of hours. That’s usually because their time gets used up by small, time-consuming tasks like creating and scheduling social media as part of their digital marketing strategy. Personally, I write/design/schedule a month’s worth of social media content on Saturday or Sunday morning. I’ve developed a system over the years where I get up early and have it…
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How much time are you focusing on Instagram for your business? Small businesses are always looking to make the most of their marketing dollars. Generally, their budgets aren’t huge, so they need to make the biggest impact possible for the lowest investment. That’s why you should be on Instagram! It’s one of the most effective, budget-friendly, and hottest platforms right now! Instagram will reach 112.5 million U.S. users this year! That’s a 5.4% increase over 2019! It’s the fastest-growing social media platform, with 37% of American adults using it. And the gender mix is pretty fantastic, with 52% of women…
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What does the word “marketing” mean to you? Over the last few weeks, countless companies have been in a scramble. Trying to figure out a way to communicate with their customers during COVID-19. Their marketing used to be focused on big money spent on billboards, posters, and other traditional forms of marketing. Unfortunately, that would be money wasted while everyone is under stay-at-home orders. So, now they are putting their money into a highly-effective form of advertising that small businesses have been using for years: Enter digital marketing. Digital Marketing is an umbrella term that covers all aspects of marketing…
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There are few things more nerve-wracking for a small business than launching a new product. Believe me, I know how it feels! Since the early days of my digital marketing and virtual assistant business, I’ve expanded my offerings dozens of times. And every single time, I was filled with anxieties. I was worried that no one would be interested in that service, or that I spent all of that time and money for nothing. Over time, I’ve come to realize that there is an art to launching a brand-new product or service. If you know the formula, you can significantly…
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I’ve always been in awe of architects. They are like modern-day magicians. With math and an expert design sense, they design a blueprint that creates rock-solid structures that stand the test of time. And how do they do it? It all starts with a blueprint. After all, you can’t just start building a structure without knowing every single step you need to take. An architect designing a building will go through countless drafts of blueprints until they have a plan that is both functional AND beautiful. And once they finalize everything in the blueprint, they can finally start to get to…
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Happy New Year! Now that the parties, silly hats, and celebratory drinks are in the rearview mirror, it’s time to set your sights on what matters: your goals. I’m NOT talking about New Year’s Resolutions here. Those, for the most part, are more like general wishes for the new year. “I want to lose some weight,” or, “I want to earn more money.” What I’m talking about here are your concrete business goals. The things that you’re going to be focusing on at your small business throughout the next 12 months. It’s time to get your thoughts in order. But…
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A lot of small business owners get stuck in the idea that all businesses should run the exact same way! No way! Here’s the thing about small business owners: we are all different! Our reasons for becoming entrepreneurs vary from always wanting to run our own business to wanting to spend more time at home with our families (or both). But when it comes to things like business planning, most coaches and programs treat every small business owner the same. And if you don’t fit into that narrow preconception, you’re going to be out of luck. I’ll give you a…
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Here is the funny thing about technology. It works until it doesn’t. There are few things more frustrating than going on Facebook, Twitter, or YouTube, only to discover that you can’t reach the website. You wonder if the problem is with your internet connection or their servers. So, you unplug your router, trying to reset everything, and it inevitably doesn’t work. So, you’re left annoyed. And that’s all it is: annoying. But what if the thing that was down was an essential part of your business? When your website goes down, not only does it appear to send a terrible…
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Does your website have a core lead magnet attached? Imagine this: You’re looking for a digital marketer (a pretty big stretch, huh?) You go onto a website, but the only things that are offered on it are paid products. There is no real way to see what kind of content they create for free. Instead, you have to go in blind and hope that they can meet your content creation/social media/email marketing/ funnel creation/ technical needs etc. And for some, that can be too high a price. Now, when you come to my website, I offer free content right off…
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