Today, we’re diving headfirst into a game-changer: the Social Proof Game. But first things first – what exactly is social proof? Well, it’s the secret sauce that can transform your business landscape. Social proof is when people look to others for guidance, especially in decision-making. It’s that powerful force shaping opinions and actions. Now, why should you care? Social proof is the real deal in the business world. Think of it as your golden ticket to winning over customers, building trust, and supercharging your business growth. Today, we will unravel the magic behind social proof and explore how it can…
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Hey there, fabulous entrepreneurs! You know as well as I do that social media is the heartbeat of your business. It’s where the magic happens, connections are made, and your brand shines bright like a diamond. But, hey, let’s be honest – you can’t just post anything and hope for the best. That’s where I come in! In today’s blog post, we’re diving deep into the world of social media content – all the juicy stuff that will make your audience swoon, share, and keep coming back for more. Buckle up because we’re about to unleash the power of different…
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How many social media channels do you have for your small business? Many small business owners think they need to post EVERYWHERE on social media. They spend dozens of hours crafting platform-specific posts, commenting, and trying to engage with their audience. And while I applaud their commitment, I am here to tell you that might not be the best use of your time. As a small business owner, you have a limited amount of hours in the day. You can only do so much, and social media is one of the biggest time-sucks ever. That means, if you are planning…
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Do you have any art hanging in your home? From the time when you’re a teenager, putting up posters of bands and movies, to when you’re an adult, putting up paintings, we all love being surrounded by lovely visuals! That’s certainly true in digital marketing. Every ad (even ones that are 95% text) uses graphic design to make them attractive to the eye. That’s the whole reason why we have different kinds of fonts! As a copywriter, believe me, Times New Roman can get a bit boring after a while… Most small business owners obviously can’t afford a full-time graphic…
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When you’re a small business owner, your whole life is DIY! I remember as a kid, DIY usually meant fun “arts and crafts!” Boy, those days are long gone. As an entrepreneur and small business owner, I’ve learned that DIY means precisely that: do it yourself. Since you are often the only employee at your business, everything falls to you. For a lot of small business owners, that’s more than okay! People like us can be kind of “control freaks.” I know that I love having control over all aspects of my business! Not only does it save on the…
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Social media is an essential component of marketing for small businesses, but it can also put a huge strain on busy entrepreneurs. The “always on” nature of our modern, interconnected world may mean your clients expect to be able to reach you via any communication channel at any time. This is a recipe for overworking yourself and living under constant stress. As entrepreneurs, we need to be especially careful to take care of ourselves. Small business owners are more likely to try and do it all when it comes to running our companies! The current expectation to maintain active social…
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Branding encompasses all the ways a client or customer views and understands your business, including the visual presentation of your company’s website and print materials. Humans are visual creatures by nature, and one of the first judgments a potential client makes when interacting with your business for the first time is whether it looks trustworthy, current, and consistent. Visual branding goes beyond just logo design. Especially for a small business, using the same visual identity standards/style guides (fonts, colors, graphics) across your website and social media channels is key. Setting out these standards and making sure your company can be…
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When it comes to online content, the old saying really is true: “A picture is worth a thousand words”. In the era of Instagram, Pinterest, and other visually-based social media platforms, visual design is more important than ever. Potential customers and clients want to see beautiful graphic design when browsing the website and social channels of any business, no matter what their focus. Just because you aren’t a photographer or design firm doesn’t mean you can ignore the need to make your online presence visually appealing. Unfortunately, most entrepreneurs simply don’t have enough time to devote to learning a whole…
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Whatever your industry and experience, a small business mentor will increase your confidence, your chance of succeeding, and your knowledge base. It is both empowering and validating to receive insight and encouragement from someone who has “been there” and can relate. Additionally, many mentees feel inspired by their mentors’ successes and can learn a great deal from their failures, as well. Whether you are starting out in small business or well established, with shaky confidence or a strong professional identity, a small business mentor can help move you to the next level. When you have found someone you might like…
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