Branding encompasses all the ways a client or customer views and understands your business, including the visual presentation of your company’s website and print materials. Humans are visual creatures by nature, and one of the first judgments a potential client makes when interacting with your business for the first time is whether it looks trustworthy, current, and consistent.
Visual branding goes beyond just logo design. Especially for a small business, using the same visual identity standards/style guides (fonts, colors, graphics) across your website and social media channels is key. Setting out these standards and making sure your company can be quickly recognized in all branding and marketing material ensures that your client base has a memorable image to attach to your brand. Hiring a virtual assistant to do graphic design for your business takes the time-consuming work of image sourcing, Photoshop, and other skilled tasks out of your hands.
[Tweet “A client’s first impression of your visual identity determines the actions they will take.”]
One of the most important reasons to focus on your visual branding is because looking out of date can be a silent killer. Small businesses, especially in niche markets or competitive fields, need to stand out and look modern. If your company website looks like it hasn’t been redesigned in ten years, or isn’t consistent in its visual presentation, potential clients may choose to go with a competitor instead. Unfortunately, talent can sometimes be secondary to visibility, and the best way to become visible online is to present attractively and professionally via your website.
[Tweet “Your visual branding should be centered around creating an emotional connection with your audience.”]
Even your offline business materials need to match your visual identity standards. Make sure your business cards, brochures, and printed services packages match the style and themes you’re using online. Anything that is destined to end up in potential clients’ hands needs to reflect your visual brand. This communicates to clients that your business is organized and cares about how it appears, which in turn suggests that you care about how their business appears. That impression forms a strong emotional connection for potential clients, and gives your business a trustworthy image.
We recently designed a logo, business card, brochure, and packaging labels for Ggachi Bakery that tied in perfectly with their brand and website. Not only is the client thrilled with the results, but their customers loves the modern, new design!
Is your business in need of some updated visual branding? Here at Jennie Lyon Virtual Assistant Services, we offer a comprehensive range of visual branding services including graphic design, website design, and branding collateral. Contact us today to find out more about how we can help you refresh your business and make your brand appealing to clients!
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