Branding encompasses all the ways a client or customer views and understands your business, including the visual presentation of your company’s website and print materials. Humans are visual creatures by nature, and one of the first judgments a potential client makes when interacting with your business for the first time is whether it looks trustworthy, current, and consistent.

Visual branding goes beyond just logo design. Especially for a small business, using the same visual identity standards/style guides (fonts, colors, graphics) across your website and social media channels is key. Setting out these standards and making sure your company can be quickly recognized in all branding and marketing material ensures that your client base has a memorable image to attach to your brand. Hiring a virtual assistant to do graphic design for your business takes the time-consuming work of image sourcing, Photoshop, and other skilled tasks out of your hands.

One of the most important reasons to focus on your visual branding is because looking out of date can be a silent killer. Small businesses, especially in niche markets or competitive fields, need to stand out and look modern. If your company website looks like it hasn’t been redesigned in ten years, or isn’t consistent in its visual presentation, potential clients may choose to go with a competitor instead. Unfortunately, talent can sometimes be secondary to visibility, and the best way to become visible online is to present attractively and professionally via your website.

Even your offline business materials need to match your visual identity standards. Make sure your business cards, brochures, and printed services packages match the style and themes you’re using online. Anything that is destined to end up in potential clients’ hands needs to reflect your visual brand. This communicates to clients that your business is organized and cares about how it appears, which in turn suggests that you care about how their business appears. That impression forms a strong emotional connection for potential clients, and gives your business a trustworthy image.

We recently designed a logo, business card, brochure, and packaging labels for Ggachi Bakery that tied in perfectly with their brand and website. Not only is the client thrilled with the results, but their customers loves the modern, new design!

Is your business in need of some updated visual branding? Here at Jennie Lyon Virtual Assistant Services, we offer a comprehensive range of visual branding services including graphic design, website design, and branding collateral. Contact us today to find out more about how we can help you refresh your business and make your brand appealing to clients!

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Want to start sharing great graphic design on social media? I’ve created 15 delightful free graphics that you can use on social media! Delivered straight to your inbox. Grab this free downlad Making the Most of Social Media workbook. If you are interested in grabbing a month’s supply of social media graphics branded with your logo and URL, please click here.

About Jennie Lyon

Jennie Lyon is the founder of Jennie Lyon Virtual Assistant Services. Jennie specializes in helping busy entrepreneurs organize, manage, develop and promote their brand! She is devoted to helping small business owners and entrepreneurs with social media, content creation, email marketing, client relations, website management, and administration services. If you are a small business owner, coach or self-employed entrepreneur struggling to find enough time in your day to focus on what you really love - schedule a free 15 minute consultation with Jennie. www.JennieLyon.com

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  1. […] be consistent. Decide what style you want to project: Colorful? Fun? Quirky? Minimalist? Having good visual branding is the first step in being successful on social […]

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