fbpx Skip to content

DIY Your Social Media with the Help of a Virtual Assistant!

By Jennie Lyon / March 6, 2019

When you’re a small business owner, your whole life is DIY! I remember as a kid, DIY usually meant fun “arts and crafts!” Boy, those days are long gone. As an entrepreneur and small business owner, I’ve learned that DIY means precisely that: do it yourself. Since you are often the only employee at your business, everything falls to you. For a lot of small business owners, that’s more than okay! People like us can be kind of “control freaks.” I know that I love having control over all aspects of my business! Not only does it save on the…

Read More

The Importance of Visual Branding and How a Virtual Assistant Can Help

By Jennie Lyon / October 18, 2016

Branding encompasses all the ways a client or customer views and understands your business, including the visual presentation of your company’s website and print materials. Humans are visual creatures by nature, and one of the first judgments a potential client makes when interacting with your business for the first time is whether it looks trustworthy, current, and consistent. Visual branding goes beyond just logo design. Especially for a small business, using the same visual identity standards/style guides (fonts, colors, graphics) across your website and social media channels is key. Setting out these standards and making sure your company can be…

Read More

A Virtual Assistant Can Punch Up Your Business with Great Graphic Design + 15 Free Graphics

By Jennie Lyon / September 20, 2016

When it comes to online content, the old saying really is true: “A picture is worth a thousand words”. In the era of Instagram, Pinterest, and other visually-based social media platforms, visual design is more important than ever. Potential customers and clients want to see beautiful graphic design when browsing the website and social channels of any business, no matter what their focus. Just because you aren’t a photographer or design firm doesn’t mean you can ignore the need to make your online presence visually appealing. Unfortunately, most entrepreneurs simply don’t have enough time to devote to learning a whole…

Read More

Where to Find a Small Business Mentor

By Jennie Lyon / April 24, 2015

Whatever your industry and experience, a small business mentor will increase your confidence, your chance of succeeding, and your knowledge base. It is both empowering and validating to receive insight and encouragement from someone who has “been there” and can relate. Additionally, many mentees feel inspired by their mentors’ successes and can learn a great deal from their failures, as well. Whether you are starting out in small business or well established, with shaky confidence or a strong professional identity, a small business mentor can help move you to the next level. When you have found someone you might like…

Read More

Do you have a comprehensive business plan?

GRAB MY FREE WORKBOOK: Write your own detailed business plan with checklists, milestones, and measurable goals in 8 easy steps!