Ok, I’m going to admit it. I… occasionally… binge watch Netflix. I know, I know, I’ve heard all the arguments against it. It ruins the show, it’s a waste of time, etc. But the fact is that it’s fun to binge watch a show with your loved ones (or by yourself with a giant bowl of popcorn). Binge watching has gone from something that only those who buy DVD box sets do to something that just about everyone does. You pick a show on Netflix, sit down on the couch, and enjoy the ride. But Netflix is only one option…
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If you’re new to Jennie Lyon Digital Marketing & Virtual Assistant Services, you might not know this about me: I’m a big believer in recycling. Wait, did I say “believer?” I meant fanatic! For years, I’ve had a sister company called Sweet Greens, all about taking care of the planet. One of my favorite things to do is walk over to the beach with my son and pick up the bottles and other garbage that accumulates down there. And, as you can imagine, when you embrace clean, environmentally-friendly living, it can impact every other aspect of your life. And that…
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As a marketer, I love Instagram. It is arguably one of the best platforms for getting your brand out there. Instagram is also the best-known place where you can meet “influencers.” These are folks who have built a massive following on Instagram and other social media platforms and use them to share their lives (and the products in them). It’s big money! Many of the biggest, like the Kardashians, make millions upon millions of dollars a year from being influencers. But the influencer phenomena has got me wondering, how much is too much? At what point does it stop being…
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Back in the early 80s, there was a saying that gained tremendous popularity in computing circles. Today, we would call it a meme. “Print is dead.” It was so popular that it was even used as a joke in Ghostbusters. Back then, the concepts of the paperless office and electronic mail was just starting to pick up steam. Of course, we know now that it wouldn’t be until the mid-90s that email would really take off, and decades until the paperless office became a reality. So, here is the question: now that digital technology has reached the point where we…
Read MoreIf there are two words that send shivers up my spine, they are “writer’s block.” As a professional writer, you can imagine how important it is for me to be able to write all day long for my clients. Getting writer’s block isn’t an option when I have so many people depending on me to deliver polished blogs, newsletters, copy for websites, sales pages, funnels, nurture sequences, etc. into their inboxes. If you write your own copy, then you probably know exactly what I’m talking about. Suffering from writer’s block can be incredibly frustrating, but I know one method of…
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Do you hate writing? With content marketing on the rise as one of the most effective ways to reach out to customers, having strong writing skills is more important than ever. Being able to come up with a compelling and well-written blog post is often the cornerstone of any content marketing strategy. Not everyone enjoys writing. You might have had a bad experience back in school, where writing every single word could be an exercise in frustration. Because of this, many people have no idea how to write a great blog post. Well, good news because I’m here to help.…
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Writing can be daunting for many small business owners; you’re an expert in your field, but that doesn’t mean you’re also an incredible wordsmith! Even savvy entrepreneurs don’t always stop to consider just how much writing work is involved in running their own business. Aside from emails (and any other documents you send to clients), you also have to worry about website copy, advertisements, and branding collateral like brochures. That doesn’t even begin to cover all the regular blogging and social media posts a small business needs to appear active in this digital age! [Tweet “The quality of your copy…
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“Copy” refers to written information that will be published in a book, newspaper, magazine, website, ad, or on social media sites. Copy is a silent but powerful medium through which clients, prospects, and other businesses are introduced to and stay connected with your business. Without this written content, your business’ ability to represent itself would be limited to images, your brick-and-mortar store (if you have one), and personal interactions. As you have probably guessed, professional copy is an important part of your business! Many small business owners are experts in their own right, but few are also talented, effective…
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Blogging isn’t just for emotional college kids and foodies any more! If you are serious about taking your business to the next level, you need to blog regularly via a professional, polished business blog. Here are my top 3 reasons why. 1. Blogging Makes You Visible OnlineConsistent blogging populates the web with your business name, the types of services you offer, and topics that appeal to your target market. This is important because when clients and other businesses conduct searches for these things, the likelihood of your business showing up in search results (and earning high rankings) goes up the…
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I learned a long time ago that I am the type of person who needs to exercise every day. I tend to be a workaholic, so exercising is something I need to do to keep my life balanced. It has been a life saver for me. I have always started my day with a workout routine, mostly a combination of weigh-training and aerobics at home. My body responds very well to this type of exercise–until it doesn’t anymore. This usually means that after a few weeks or months, I would injure my knee to the point where I am not only unable to…
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