How Yoga Saved My Life and My Business

By Jennie Lyon / August 13, 2015

I learned a long time ago that I am the type of person who needs to exercise every day. I tend to be a workaholic, so exercising is something I need to do to keep my life balanced. It has been a life saver for me. I have always started my day with a workout routine, mostly a combination of weigh-training and aerobics at home. My body responds very well to this type of exercise–until it doesn’t anymore. This usually means that after a few weeks or months, I would injure my knee to the point where I am not only unable to…

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How Visual Social Media Content Strengthens Your Business

By Jennie Lyon / August 11, 2015

  Facebook, Twitter, and LinkedIn are no longer the only social media platforms businesses should have profiles on if they want to engage their market online. The past few years have seen a shift towards visual social media content—the kind that sites like Pinterest and Instagram provide. Savvy businesses have taken advantage of this shift by promoting their brand through visual content on all of the above platforms, as well as through impactful, relevant images, videos, and graphics on their website. There are two big reasons why this shift towards visual content is taking place and why your business will…

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How a Virtual Assistant Can Make Your Business Blog a Success

By Jennie Lyon / June 19, 2015

Posting at least one article a week to your business blog is a great way to build your expert reputation and engage your target market through professional insights and useful information about your business. Most small business owners have a wealth of knowledge and expertise to share with their clients about their industry and what they sell, but not everyone knows how to craft an engaging, relevant blog piece using this information. I love to write, and have partnered with many entrepreneurs and large businesses alike to create original content on a variety of topics (you can learn more about…

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6 Ways to Show Client Appreciation

By Jennie Lyon / April 17, 2015

You’ve worked so, so hard to get clients—now it’s time to do everything in your power to keep them! Keeping clients is much less expensive than getting new ones, and client loyalty strengthens business. In addition, word of mouth, testimonials, and referrals are still some of the best methods to attract in new clients who want your products or services. What this all adds up to is that it’s important, from time to time, to show your existing clients you appreciate them. I hope that you are already providing exceptional, personalized service and have great client relations, but it’s also…

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