Increase Client Lifetime Value With A World-Class Experience

By Jennie Lyon / January 25, 2022

Studies show that a huge percentage of businesses spend more time and money finding new customers than keeping those they already have. Which, when you consider how much costlier acquiring new customers is than retaining existing ones, sounds like a massive mistake! To increase client lifetime value (CLV), you need to find ways to acquire customers inexpensively. You need to do this while also making sure that they stick around long enough for you to woo them. This might seem like a huge challenge, but don’t fret! All it takes is an irresistible product, service, or program (which you already have)…

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Land More Clients with These 6 Discovery Call Strategies

By Jennie Lyon / November 9, 2021
1-JLVAS-Blog-6-Discovery-Call-Strategies-to-Help-You-Land-More-Clients

A discovery call is the first step to building a solid relationship with clients. The conversation touches on goals, challenges, and priorities that you can address in future interactions. It’s an opportunity for both parties to learn about each other, find commonalities, and determine if there’s a good fit. The rise in discovery calls seems to happen in waves. Small businesses, like ours, see a surge of discovery calls right around certain times of the year, for example New Year’s, at the beginning of spring, and just before the end of summer. By understanding the pattern behind the trend, you…

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8 Steps to Automating Your Client Onboarding + Free Workbook!

By Jennie Lyon / September 28, 2021
8 Steps to Automating Your Client Onboarding Free Workbook

When growing your business, probably the most vital component, second to, say, your product or service, is your clients. Where would you be without them? Home alone with a great coaching program you’ve rehearsed to yourself in the mirror countless times, that’s where! However, the process of getting and onboarding clients is a big undertaking, requiring savvy marketing and outreach to draw them to you. But let’s say you’ve done that part (as if you’ve been listening to my advice throughout my many, many blogs!) Clients are coming to you consistently. Great! So, now what? Well, if you’re going to…

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5 Ways to Wow with Your Client Onboarding + Free Workbook

By Jennie Lyon / May 18, 2021
JLVAS New Blog Images-5 ways to wow client with onboarding

I’m a huge believer in going the extra mile to “WOW” my clients. And it all begins in the first interaction I have with them: the client onboarding! It goes back to the earliest days of marketing, before I started this business! In highschool I was a manager at Nordstrom. Yes, highschool! As you can imagine being the youngest manager at Nordstrom made me really, really want to shine!  While I wasn’t wowing clients but instead customers, it was a huge deal to me! I wanted every customer to feel like LITERALLY the most important person in the world, and…

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5 Ways to Automate the Important Parts of Your Business

By Jennie Lyon / February 4, 2021
5 Ways to Automate Your Business

How often do you find yourself overwhelmed by your daily to-do list? As a small business owner, I know how quickly a to-do list can balloon to impossible lengths. There are always so many things to get done and only so much time to do them.  When you run a small business, countless small tasks are on your shoulders as you must likely wear several different hats. In larger organizations, these tasks would be the responsibility of dedicated employees, but you likely can’t accord a full-time worker to take care of your social media, for example. While hiring a virtual…

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5 Ways to Show Client Appreciation with a Virtual Assistant

By Jennie Lyon / November 23, 2020
Show Client Appreciation This Holiday Season with A virtual Assistant

In some ways, this year feels like it has dragged on and on. And in other ways it feels like it’s zipping by! I realized this week is Thanksgiving! Then, I started to think how I haven’t started my holiday shopping yet! As a small business owner, there is nothing like shopping for client gifts to make the holiday stresses pile up! With Black Friday and Cyber Monday in front of us, small business owners are starting to think about finding the right gifts for their family and friends and CLIENTS too. You’re probably one of them and if you’re…

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How to Create a New Subscriber Nurture Sequence

By Jennie Lyon / October 20, 2020
How to Create A New Subscriber Nurture Sequence

Are you the kind of person who finds it easy to make new friends? Or are you more the type that prefers to meet and chat with people online? Either way, your skills are going to come in handy if you’re creating an email nurture sequence to entice new subscribers to become paying customers!  In business, it’s critical to always follow up on things. If you leave potential customers and clients to their own devices, the chances are that they will get distracted by their daily lives. To keep them as active prospects, you need to nurture the relationships. A…

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Best Steps to Automating Your Client Onboarding + New Checklist

By Jennie Lyon / July 29, 2020

How much time does it take you to onboarding for a new client? In short, a lot!  If you know me, you know that I LOVE meeting new people. And that especially goes for new clients! When I have the opportunity to work with someone for the first time, I get super excited. I want to get to know them, their business, and their dreams and goals for the future. It’s one of my favorite parts of my job and I’m sure that you feel the same way when you land a new client of your own! Do you know…

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4 of the Best Tools for Starting Your Online Business 🔨

By Jennie Lyon / April 7, 2020
4 of the Best Tools for Starting Your Online Business

Do you have the right tools to run your online business? With countless businesses shifting to online-only, many long-time small business owners are worried that they might not have the tools they need to manage their business effectively. Keeping on-track when you’re working from home can be challenging, and without the right resources, it’s much, much harder. Thankfully, I’ve been working from home for years, so I can help. Here are some of what I consider to be indispensable tools for any online business, small, medium, or large. What’s even better is that most of them are 100% free for…

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5 Automation Tools that will Boost Your Marketing

By Jennie Lyon / January 28, 2020
5 automation tools that will boost your marketing

What’s inside your small business toolbox? My husband and I are currently in the process of building a vacation house. And if there is one thing I’ve learned, it’s that there is a right tool for every job! This adage is true even in the small business world. There is a tool out there perfectly suited to every task. You only need to find it! And when you do, that tool could save you a crazy amount of time at your small business! Lacking time is one of the biggest challenges I face as a small business owner. There are…

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