Confession time: I’ve been going nuts with spring cleaning my business this year! Maybe it’s because 2020 was out of control, but I need to pull some order out of all the chaos! And boy, it’s been challenging! Some things go out the window when work is overwhelming, and business spring cleaning is usually one of them. For example, you might look at your office, think, “This is tidy enough,” then get back to work. Have you thought about spring cleaning your business? You’d be surprised how keeping things tidy at your small business can improve your productivity and overall…
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It’s difficult to believe that many people didn’t know what a podcast was only a few years ago. While podcasts have been around for 20 years, it wasn’t until the last decade that their popularity exploded. Today, they’ve mostly replaced radio as the primary form of audio entertainment and information. And the best thing about podcasts is that anyone can start one. With incredibly low overhead, podcasts are an ideal form of digital marketing for small business owners looking to make the most of their marketing dollars. That said, starting a podcast isn’t easy. If you want to deliver a…
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How often do you check out the Instagram Stories that show up at the top of your account? As a digital marketing expert, I think that Instagram Stories are a brilliant addition to Instagram (and the other platforms like Twitter that are introducing similar features). Instagram Stories are a limited-time form of social media: short-form videos only available for 24 hours. While this might seem like a downside, it’s actually a big plus! People rush to watch the Stories while available, boosting the number of eyes on your posts! As videos tend to have a well, video component to them,…
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I’m a huge believer in going the extra mile to “WOW” my clients. And it all begins in the first interaction I have with them: the client onboarding! It goes back to the earliest days of marketing before I started this business! In high school, I was a manager at Nordstrom. Yes, high school! As you can imagine being the youngest manager at Nordstrom made me really, really want to shine! While I wasn’t wowing clients but instead customers, it was a huge deal to me! I wanted every customer to feel like LITERALLY the most important person in the…
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What would you do if you had two extra hours every week? As a small business owner, chances are that you’re constantly under incredible time constraints. Your to-do list is continually growing, and it seems like you’re the only one who can get things done. I remember back when I first started this business, and it was crazy. I was working insane hours to get my business off the ground, but eventually, I had to admit to myself that I was ONE person trying to do the work of an entire team. And yeah, that’s doable over a short period,…
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Have you ever attended a live webinar? I’m guessing you have, they are everywhere! Personally, I’m a huge fan! While I never really enjoyed traveling to attend in-person seminars because of expensive travel, hotels, and food, webinars are a completely different story. All you need to pay for a webinar is the cost of “entry.” You can safely stay comfy at home and learn everything you’d get from an in-person seminar for a fraction of the cost and time investment. If you’re a small business owner, I’m sure that the idea of putting on your own webinar has occurred to…
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How many social media channels do you have for your small business? Many small business owners think they need to post EVERYWHERE on social media. They spend dozens of hours crafting platform-specific posts, commenting, and trying to engage with their audience. And while I applaud their commitment, I am here to tell you that might not be the best use of your time. As a small business owner, you have a limited amount of hours in the day. You can only do so much, and social media is one of the biggest time-sucks ever. That means, if you are planning…
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When you hear “social media,” you probably think of Facebook, Instagram, or YouTube. But there are other social media networks out there that can also offer incredible value to a small business owner. For example, Pinterest! In the world of social media, I think that Pinterest is MAJORLY underrated. It’s simply a fantastic place to spend your time online. Unlike Facebook or Twitter, it’s free of much of the “drama” that’s traditionally associated with social media. You can simply log into Pinterest and take a look around for some great content! But the real magic of Pinterest for a small…
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How many influencers do you follow on social media? A social media influencer is one of those concepts that no one saw coming at the birth of social media. Today, influencers are more important than ever when it comes to marketing! Attracting influencers to your social media channels should be a key component of building your following. Getting a retweet from someone big in your industry can instantly bring many followers to your accounts! Of course, that’s easier said than done. And before you get to that point, you need to make sure that your social media is in fantastic…
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Do you have a sales funnel? How successful is it? Are people even getting into the funnel? If so, are they converting? These are a couple of things I want to talk about today, how to successfully get people into your funnel. And once they are in the funnel, getting the to convert! I’m going to cut right to the chase here: Sales funnels aren’t easy to build. They are the culmination of dozens of digital marketing strategies working together to guide customers to your “door.” There are many moving pieces involved, and if one of them fails to work,…
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