Social media is an essential part of any modern marketing strategy. A social media marketing virtual assistant or social media virtual digital marketing team can be a valuable asset in helping you grow your presence on social media. From developing a content calendar and researching hashtags to engaging with followers and creating social media ads, there are many ways a virtual assistant can help you reach a wider audience, build relationships, and increase the visibility and effectiveness of your social media efforts. We’ll explore eight strategies a social media marketing virtual assistant can use to help grow your presence on…
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What is organic social media? Organic social media is any social media without advertising. This means that people only use interacting with their audience to grow a following media following. By using free tools to communicate, organic marketing strategies are no less important than using paid advertising. Social media is an important tool for any company, but it’s difficult to get the hang of. You need to establish a content strategy that focuses on creating and promoting posts engagedly. It’s also essential to remember that you are your best advertisement. After all, 92% of people trust peer recommendations above all…
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I hear a lot of people compare the New Year to a blank piece of paper. On the one hand, that’s great! A fresh slate! On the other hand, there is nothing scarier than a blank piece of paper when you need to fill it with ideas. Just a few weeks ago, I sat down at my desk to create my 2021 editorial calendar. That’s where I put down all of the topics that I want to cover in my podcast, blog, webinars, and YouTube videos. Let me tell you, coming up with 52+ fresh ideas is NOT easy! And…
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Are you on social media? Of course you are! Who isn’t! Do you remember your very first exposure to social media? Oh my gosh, for me it was Classmates.com! Haha. But for many of you, it may have been MySpace! Do you remember what it felt like to, for the very first time, have unlimited reach? You could make friends and connect with anyone in the entire world. Communication was the way of the future. That was the promise of social media in the late 90s. But no one could have predicted what it would become in the 2010s! Facebook,…
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Do me a favor. Go onto your Instagram or Facebook account and see how long it takes you to find a picture of a cat or dog. Don’t worry; I’ll wait. My guess is that it happened WAY faster than you expected. Pets have taken over the social media world. We might be torn apart by world events, pop culture, and trolling on social media, but there is one thing that brings us all together: Cute pictures of animals. So, the big question is, how can you harness the awesome power of pets to put a spotlight on your small…
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Have you ever thought about deleting your Facebook account? Trust me; you’re not alone. There comes a time when everyone feels fed up with all of the social media drama: Terrifying news stories about privacy issues, “vaguebooking” when your friends post vague and worrying statuses, or just the general feeling that everyone else is living their best life but you (spoiler alert: they aren’t). When this kind of thing happens to my friends, I almost always suggest taking a break. You can deactivate your accounts for a while and take a breather, no problem. That is, you can for your…
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“A picture is worth a thousand words.” Boy, how about that old cliché, huh? It’s just one of those phrases that gets thrown around, without any real through as to what it means. Well, I am going to reclaim that phrase because it is a truly fantastic piece of advice for small business owners. When you are talking with a client, even if you are engaging, interesting, and are offering them something really special, there is a chance that they might not be fully listening. That’s the problem with words, it can be easy to get lost in them. If…
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Staying on top of all your business’ social media accounts can be extremely time consuming. Luckily, much of your social media presence can be automated for a “set it and forget it” experience. Automating various social media-related tasks eliminates the need for spending a sizeable part of each day on small, fiddly tasks that take up your valuable time. [Tweet “Your social media presence is only valuable if it is consistent. Automation helps with this!”] As a virtual assistant who specializes in social media marketing for small business, I have quite a few strategies for streamlining these tasks! Today I’d…
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