One of the biggest challenges that small businesses can run into is a lack of funds to hire new employees. If your business is rapidly expanding and you need an extra hand, hiring someone to help out might be unavoidable. Unfortunately, you have to pay for their training, their sick days, holidays, etc. With a Virtual Assistant, you can get the same, if not an even better result for much less overhead.
If you are in the business of providing services to customers, then client care probably takes up a great deal of your time, especially if you have few employees. You need to manage and maintain relationships, making sure that your clients feel taken care of. Making sure that all the emails in your inbox have been answered and your voicemails listened to is a huge time sink. If you want to improve your productivity, hiring an administrative assistant could be a good idea, but that can be incredibly expensive. So hire a virtual assistant to take care of your client care for you. I can help manage your client care, take care of onboarding new clients; customer service; and technical support. This will give you the time you need to focus on far more important things.
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Speaking of those more important things, what system do you use to keep track of all of the different projects and tasks you have on the go? Project Management can be tricky, which is why I am a big believer in using a project management system. A project management system can help you keep track of every project you currently have on your plate. You can create client projects, tasks, and even subtasks. Getting everything set up can take some time, which is a good reason to hire a virtual assistant to do it for you. But once your project management system is ready to go, it will save you a ton of time and massively increase your productivity level.
Nowadays, customers just expect a certain level of polish from the companies they frequent. Yes, they expect the client care to be top-notch and the products to be everything that’s promised, but they also care a lot about the presentation. They care about branding. They want a company that has a visual quality that captures their attention. If you’re a small business, this can be difficult to do on a budget, especially if you have no innate design skills. But there is a much more affordable way to go about this, without having to bring in an expensive graphic designer.
One of my specialties is graphic design. I’ve worked with hundreds of clients to completely revamp their company’s branding and make their entire visual presentation “pop”. Between redesigning their branding collateral, and revamping their website with a design that will draw customers in, a virtual assistant can help you bring your entire company’s visual design to a whole new level!
Building a fantastic brand is much more than pretty graphics. You need punchy webcopy that will grab the attention of potential customers and won’t let go until you get the sale. This kind of copy can be tricky to write, as it should use the best SEO practices and be formatted into short, personality-infused (keyword ready) easily absorbable paragraphs. Hiring sometime to write your webcopy for you can be a huge timesaver, and increase the effectiveness of your online website. Speaking of your website, you’re going to need some content to post on it!
Content is king in the digital marketing arena. If you want to make a splash when reaching out to customers, you are going to need to be able to offer them something of value for free. For many small businesses, that content is blog posts.
Blog posts are a fantastic way to showcase your knowledge and experience in your field. They can help to position you as an expert online, demonstrating your understanding of your business. However, they can also take a ton of time to write. If you aren’t experienced at copywriting, you may be looking at multiple hours of work to punch out a 1,000-word blog post every week. So hire a virtual assistant to do it for you. Together, we can create an editorial calendar with all of the blog post topics you would like on your site. Then, a virtual assistant will write them. You get a professionally written blog in your inbox every week, ready for you to add your own thoughts and knowledge. These blog posts can be incredibly useful for both email marketing or social media.
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How much time every week do you waste on Facebook? How about Instagram? And that’s just for your personal accounts! If you are trying to maintain two or more social media accounts for your business, daily posting, commenting, and responding to your followers can consume large chunks of your day, easily. Nothing can destroy a workflow like an alert from Facebook Messenger.
So get your company’s social media marketing off your plate entirely. By hiring a virtual assistant to take care of all of your posts and social media maintenance, you can forget about having to spend precious time on Facebook and instead focus on your actual business. We can write all of your social media content and schedule them to go out at times of peak engagement, to really maximize the effectiveness of your social media outreach.
So let’s see… Taking all of the above into account, you could hire an administrative assistant, a project manager, a graphic designer, a website designer, a copywriter, and a social media marketing guru… Or you could hire a virtual assistant. The much more affordable, but equally effective, option is obvious!
The real key to doubling your income is doubling your time. The more time you have on your hands, the more you can do to move your business forward. That’s the importance of effective time management. When you get rid of all of the little stuff, the necessary distractions that disrupt your day-to-day, you will suddenly discover that you have time to focus on your company’s future, rather than be stuck handling emails and social media in the present.
In fact, let me do you a favor, download my free workbook that walks you through partnering with a virtual assistant! If you need help getting your marketing strategy in place, collaborating with a virtual assistant can be a huge help!
I have helped dozens of clients double their income and I have the testimonials to prove it. I can help you free up all of that time too! Just contact me today to take the first steps towards doubling your business’ income!