The march of technology continues onwards! Every year, there is more and more innovation in the realm of digital marketing. With all of this changing technology comes new opportunities to get your advertising dollar to go a little further. A virtual assistant can help you take advantage of these digital marketing platforms and get the word about your business out to a wider audience using personality-infused storytelling and tested digital marketing techniques. Social Media MarketingSocial media isn’t going anywhere anytime soon. The increased engagement on platforms like Twitter means that 280 characters are more relevant than ever. Facebook has completely…
Read More
You know, the only bad part about taking a vacation during the holidays is when you return to work in January. You sit down at your desk and just feel… stressed. You might feel overwhelmed at the amount of work that has piled up while you were taking a well-deserved festive rest with family and friends. There are clients to take care of, blog posts and social media that need to be written, a ton of email marketing to send out… Happy New Year! Thankfully, you don’t have to do it all alone. If you had a virtual assistant working…
Read More
Who in their right mind would plant seeds in the dead of winter? Smart small business owners, that’s who! The biggest hope for a new year is growing your business. That’s what most New Year’s Resolutions are about, people want to grow. Grow their business, grow their income, personal growth. Growing your business doesn’t happen by accident though, you need to plant seeds. For an entrepreneur, the seeds of growth are plans for the future, and January is the perfect time to make them. Seed #1: Make a New Year Business Plan Do you have a business plan, written down…
Read More
It is no coincidence that you see an explosion of advertising around the holiday season. No matter what the industry, the winter holidays are a time when wallets tend to open just a little bit easier than the rest of the year. As a small business owner, you want to take advantage of the spirit of the season by putting your brand’s best foot forward. Here are a few ways that you can give your brand a boost before the new year! #1: Outsource Frequent Tasks Time is money, and as a small business owner, you probably don’t have much…
Read More
There are some holidays that seem almost custom-made to give you the perfect excuse to reach out to former and current clients, telling them how much you appreciated their business. There is Christmas, of course. Valentine’s Day is another popular occasion. And then, there is the November holiday that is coming up fast, Thanksgiving. Thanksgiving is the time of year where we gather with family and friends to give thanks for all of the wonderful things in our lives. For the small business owner or entrepreneur, Thanksgiving also gives you an ideal opportunity to be thankful for your business, including…
Read More
How long is your to-do list? To-do lists are awesome things. Just trying to get through the day-to-day work at your business can be stressful. When you need to tackle a huge project, the work can sometimes seem overwhelming. By using a great to-do list, you can mitigate that stress by seeing all of the tasks of the day, week, or month laid out in front of you. The trick is that, when you are running a small business, your regular to-do list might be a bit too limited to get the job done. This is one of the reasons…
Read More
Having to work when you are suffering through an illness is a nightmare. Every step, every thought, every burst of energy requires so much effort that it can feel like you are trying to run through a swimming pool. Everyone has had to do it at one point or another, no one enjoys it. But when you don’t have a cold, flu, or easily identifiable illness, we don’t really think about the our health or the energy we expend. We simply go about our day, exerting the necessary energy to complete tasks. As small business owners, we often put our…
Read More
Entrepreneurs and small business owners have one of the most time and energy-consuming jobs a person can have. They throw themselves into their business, giving it their all and focusing entirely on its growth. This means that they can start to let their health slide when things start to get hectic around the office. Ask a doctor what the #1 thing is that you could do to improve your health, “Exercise.” The problem is that many small business owners and entrepreneurs just don’t feel like they have the time. The thing about an exercise routine is that it doesn’t just…
Read More
Being a small business owner is a little bit like juggling, you have to keep all of the balls in the air. The trick is when your business grows and you are expected to catch more and more balls until finally… some of them are dropped. There are a ton of online tools out there that can help you better manage your business and relieve some of that stress. By unloading much of your workload, you might even be able to double your income! Here are some incredibly useful online tools that I recommend you check out to help keep…
Read More
Does this situation sound familiar? You’re a small business entrepreneur, doing it all yourself. You have a big project due by the end of the day that only you can work on. Unfortunately, you also have to post your company’s social media, finish up writing a blog post, sort through your emails, and build a sales page. And that isn’t even counting the hundreds of distractions that can occur throughout the average business day. How on earth are you going to get your big project finished with all of those little, non-specialized tasks in your way? The answer is that you…
Read More
